Urmila Devnani profile photo 1 on Tal

Urmila Devnani

Marketing | Brand Strategy

Bengaluru

5+ years of work experience

Ittisa®
May 20251 yrApr 2026

Spearheaded end-to-end brand strategy for high-growth brands driving measurable business impact across categories Architected and led new business pitches Converted prospects into long-term client partnerships Developed growth strategies tailored to digital-first audiences, aligning brand vision with business objectives Partnered cross-functionally with creative and media teams to ensure strategic coherence across every brand touchpoint Brands: Tugain by Cipla Health, Hartex, Visa2Fly, Jewels of India
KURO
Feb 20241 yr 4 mosMay 2025

Developed strategic concepts for national brands as an independent strategy consultant. Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions. Performed category audits to identify growth opportunities and areas for improvement. Researched and crafted strategic approaches for new business pitches, including brand naming and communication routes. Pitched strategies to potential clients, delivering impactful presentations and tailored solutions. Brands & Categories: HDFC, Kaamna, Candor IVF, Luxury Fashion, F&B, Real Estate, Tech, etc.
Aarts Creative Consultancy
Nov 20221 yr 4 mosFeb 2024

Conducted in-depth research on industry trends, target audiences, competitors, and cultural insights for strategic view. Developed and articulated brand positioning, ensuring alignment with the company’s vision, values, and target audience. Defined brand narratives and tone of voice for cohesive communication. Generated innovative and meaningful brand names that resonate with the target market and meet legal and linguistic requirements. Evaluated name options for domain availability, trademark compliance, and cultural sensitivity. Brand categories: F&B, E-commerce, Real Estate, EdTech etc
Self.
Feb 20211 yr 9 mosOct 2022

Developed strategic concepts for national brands as an independent strategy consultant. Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions. Pitched strategies to potential clients, delivering impactful presentations and tailored solutions.
DDB Mudra Group
Nov 20202 yrs 1 moNov 2022

Bengaluru, Karnataka, India

End to end execution of campaigns Brand managed: Royal Challenge Whisky

Urmila’s AI Stack

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Education

SYMBIOSIS INTERNATIONAL UNIVERSITY

Master of Business Administration - MBA, Advertising

SYMBIOSIS INTERNATIONAL UNIVERSITY

20162 yrs2018
St. Xavier's College

Bachelor’s Degree, Bachelor's in Science (Zoology)

St. Xavier's College

20123 yrs2015

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Headline

Marketing | Brand Strategy

About

I enjoy playing at the intersection of AI, ideas, and marketing strategy.

Location

Bengaluru

AI stack

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claudecode

Work experience

Senior Brand Strategist at Ittisa®, May 2025 - Apr 2026 · 1 yr, Spearheaded end-to-end brand strategy for high-growth brands driving measurable business impact across categories Architected and led new business pitches Converted prospects into long-term client partnerships Developed growth strategies tailored to digital-first audiences, aligning brand vision with business objectives Partnered cross-functionally with creative and media teams to ensure strategic coherence across every brand touchpoint Brands: Tugain by Cipla Health, Hartex, Visa2Fly, Jewels of India

Brand Strategist + Project Lead at KURO, Feb 2024 - May 2025 · 1 yr 4 mos, Developed strategic concepts for national brands as an independent strategy consultant. Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions. Performed category audits to identify growth opportunities and areas for improvement. Researched and crafted strategic approaches for new business pitches, including brand naming and communication routes. Pitched strategies to potential clients, delivering impactful presentations and tailored solutions. Brands & Categories: HDFC, Kaamna, Candor IVF, Luxury Fashion, F&B, Real Estate, Tech, etc.

Brand Strategist at Aarts Creative Consultancy, Nov 2022 - Feb 2024 · 1 yr 4 mos, Conducted in-depth research on industry trends, target audiences, competitors, and cultural insights for strategic view. Developed and articulated brand positioning, ensuring alignment with the company’s vision, values, and target audience. Defined brand narratives and tone of voice for cohesive communication. Generated innovative and meaningful brand names that resonate with the target market and meet legal and linguistic requirements. Evaluated name options for domain availability, trademark compliance, and cultural sensitivity. Brand categories: F&B, E-commerce, Real Estate, EdTech etc

Strategy Consultant at Self., Feb 2021 - Oct 2022 · 1 yr 9 mos, Developed strategic concepts for national brands as an independent strategy consultant. Managed content, conducted consumer behavior studies, and mined consumer insights to inform brand decisions. Pitched strategies to potential clients, delivering impactful presentations and tailored solutions.

Project Consultant at DDB Mudra Group, Nov 2020 - Nov 2022 · 2 yrs 1 mo, Bengaluru, Karnataka, India, End to end execution of campaigns Brand managed: Royal Challenge Whisky

Education

Master of Business Administration - MBA, Advertising, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor’s Degree, Bachelor's in Science (Zoology), St. Xavier's College