Headline

IIM Indore’26 | Awarded BCG, Reckitt, JSW Energy, L&T PPI | International Runner Up Cornell EMI Case competition | Plum Insurance | Suzlon Energy | Unstop

About

I’m a student in the Integrated Programme in Management at IIM Indore, completing both my BA (Foundations of Management) and MBA. My interests lie at the intersection of management consulting, marketing, and data-driven problem solving.I currently serve as the Secretary of Mercur-i, the Marketing Club of IIM Indore, where I lead initiatives, events, and content for a large student community. Over the last two years, I’ve built a track record of the highest number of corporate case-competition wins at IIM Indore, with multiple national wins, top-percentile finishes, and even International runner-up positions across strategy, finance, and sustainability challenges.The IPM programme has given me a wide lens—management, economics, psychology, stats—while my internships and live projects (marketing, sales, analytics, and strategy) helped me apply it to real problems. I love taking up unstructured challenges, building things from scratch, and working with diverse teams.Outside academics, I unwind through guitar, trekking, and paragliding, staying true to my Himachali roots and love for the outdoors.Always open to connecting, learning, and collaborating.

Location

Himachal Pradesh

AI stack

aistudio

gemini

notion

openai

Work experience

Secretary at Mercur-I : The Marketing Club, Feb 2025 - Present · 1 yr 4 mos, Indore, Madhya Pradesh, India, -Led a 16-member core team to plan, coordinate, and execute 8+ intra- and inter-college events, engaging 2,100+ students across 150+ campuses. -Owned end-to-end execution of flagship initiatives, managing timelines, task allocation, and cross-team dependencies. -Scaled the club’s content and outreach engine, growing newsletter and digital reach to 5,600+ subscribers across platforms. -Conceptualised and published “The Mercur-Eye”, a weekly marketing insights newsletter consumed by 1,800+ students. -Designed and led a structured mentorship program for 360+ students, focusing on marketing internships, case competitions, and interview preparation. -Founded MerCurious, a 300+ member marketing community, driving peer-to-peer learning through articles, quizzes, and curated resources.

Intern at Plum, Apr 2025 - Jun 2025 · 3 mos, Bangalore Urban, Karnataka, India, • Developed an end-to-end insurance referral program, including reward tiers and automated workflows. • Created automated tracking and analytics pipelines to enhance lead-to-chat and conversion performance. • Conducted growth experiments across various insurance campaigns, improving execution efficiency and ROI. • Collaborated with cross-functional teams to launch customer-facing initiatives, minimizing execution friction.

Intern at Unstop, Jun 2024 - Jul 2024 · 2 mos, Remote, • Assisted in developing marketing models for Unstop Bridge, enhancing user reach and visibility. • Co-created a comprehensive course on case competitions, including 4+ modules and 25+ videos featuring 10+ strategic frameworks. • Conducted research on user demographics, analyzing growth drivers, KPIs, and various marketing channels to inform strategies.

Intern at Suzlon Group, Apr 2023 - Jun 2023 · 3 mos, • Designed and executed a multi-state survey across 12 NGOs in 6+ states to evaluate program effectiveness. • Applied data analysis to transform raw survey inputs into strategic recommendations for CSR initiatives. • Contributed to case stories and impact documentation, ensuring clarity and alignment with stakeholder requirements.

Education

Master of Business Administration - MBA, Indian Institute of Management, Indore

Bachelor of Arts - BA, Foundations of Management, Indian Institute of Management, Indore