---
title: "Upasana Ghosh - Senior Marketing Manager in Greater Nagpur Area | Tal"
description: "Meet Upasana Ghosh, Digital Strategist | ET BrandEquity 30under30 | O2O Growth & Customer Lifecycle based in Greater Nagpur Area. AI stack includes anthropic apis, antigravity, and meta."
image: "https://tal.club/meet/upasana-ghosh/share-image"
---

# Upasana Ghosh on Tal

## Headline

Digital Strategist \| ET BrandEquity 30under30 \| O2O Growth & Customer Lifecycle

## About

Marketing Professional, having experience in growth start up\. Owned the P&L and OKR for Retention Marketing\. Have worked in Customer Lifecycle Management, Loyalty Programs, New Product Launches, Cross\-sell and Up\-sell programs\. Planned personalized customer segmentation based Marketing Campaigns and calendars via A/B tests, customer research and market insights\. An MBA graduate from Indian Institute of Management, Nagpur with Marketing specialisation having skills in business analysis and development, marketing and communication planning, go\-to\-market strategy, digital marketing, sales strategy, consulting and project implementation\. I have demonstrated experience of working in vivid national and international projects in different industries like FMCG, Food and Beverage, FinTech, Financial and Banking Services, NGO, MSME \- Manufacturing, Public Administration and Govt Services\. I also have experience of working with tools like SPSS, Excel, CRM tools, Moengae, Gupshup, Interakt, WhatsApp Marketing tools, FB Ads, etc\.

## Location

Greater Nagpur Area

## AI stack

anthropic apis

antigravity

meta

opencode

## Work experience

Senior Marketing Manager at Narayana One Health, Jun 2026 \- Present · 3 mos, • Own digital growth strategy for Narayana Clinic, spanning local SEO/GBP, paid media, CRM, and web conversion\. • Manage full\-funnel paid media across multiple business lines \-\- insurance, wellness plans, clinic footfall, cosmetic dermatology, and vaccinations\. • Strategize CRM lifecycle program \(SFMC, WhatsApp/SMS/Email\) covering onboarding, preventive\-care nudges, cross\-sell, and reactivation\. • Leading a local discovery overhaul \(GBP restructuring, review generation, service visibility\) across the clinic network to lift map views, calls, and walk\-ins\. • Driving conversion\-focused website and SEO for full\-funnel visibility\.

Manager CRM at Wakefit, Sep 2022 \- Jun 2026 · 3 yrs 10 mos, ● Owned customer growth and repeat revenue charter, driving improvements across Monthly Active Customers \(MAC\), repeat rate, and category penetration, contributing \~5% of total company revenue at 30\+ ROI across mattress, furniture, and home accessories\. ● Led targeted reactivation and retention initiatives, using promotional and incentive\-led interventions to deliver a 10% uplift in repeat orders\. ● Designed and executed lifecycle\-growth strategies \(browse, cart, post\-delivery, replenishment\), contributing \~50% of CRM revenue through behavior\-led journeys\. ● Partnered with category, product, and tech teams to improve on\-site discovery, recommendations, and nudges \- driving \+10% CVR and \+7% category\-to\-PDP movement\. ● Hyper\-Personalization: Increased CRM revenue by 10% through chatbot\-driven, user behavior\-based campaigns\. ● Recognized with ExtraMiler & Spot Awards and ET BrandEquity’25 award\-winning MarTech initiatives\.

Growth Marketing Manager at BlissClub, Feb 2022 \- Aug 2022 · 7 mos, • P&L Customer Lifecycle Management team lead contributing to 19% of company’s revenue \(\~Rs 1\.4 Cr per month\) at controlled cost of 5% of revenue targets • Launched BlissQueen Loyalty Program and improved adoption to 18% in 3 months by planning creative incentives creating online/offline educational awareness program • 20\+ A/B tests customer segment level personalization basis 2000\+ user surveys to improve campaign metrics \(Open rate, CTR, ECR\) • Owned M\-1 retention \- 12% new customers purchasing in next month through lifecycle campaigns, cross sell, sale events and loyalty programs • Improved repeat purchasers from 2\.8% to 3\.5% in Strategic Sales Days by designing go\-to\-market plan for the event • Planned monthly marketing calendar for new leads existing customers via retention channels Email, SMS, WhatsApp, FB IG to achieve Targets which grew by 20% MoM

Assistant Manager \- Business Analyst at Ola, Oct 2021 \- Feb 2022 · 5 mos, Ola Cars – Pre\-Owned Cars • Built and managed Sales Funnel Dashboard \- streamlined daily reporting for 10\+ Cities • ATL Campaign \(Email Marketing\) & BTL Campaign \(Expo\) analysis to track ROI • Lead churn analysis – actionable dashboard for sales team

Senior Business Analyst \(Marketing\) at LTI \- Larsen & Toubro Infotech, Aug 2020 \- Sep 2021 · 1 yr 2 mos, Investment Pitch • Prepared pitch deck for the setup of learning platform – L&T EduTech to provide IT Automation certification for engineering college students; $250k funding approved from COO of L&T Infotech • Analyzed market potential, forecasted revenue potential, estimated resource planning, direct & indirect cost saving; in preparation of pitch deck GTM & Branding • Designed the website for LTI Mosaic AIOPS – Intelligent Enterprise IT Operations • Editor for the first NWOW Automation Journal with 35k\+ readership \(internal\) • Prepared GTM pitch and marketing collaterals for AIOPS Automation, Platform & ITOPS • Lead the Branding council and managed 8 associates • Team awarded LTI’s GoMx Parkour Innovation award for one of the IPs GTM Pitch

Technical Engineer at Ecolab, Oct 2015 \- Aug 2017 · 1 y 10 mo, Pune

## Education

Master of Business Administration \- MBA, Marketing/Marketing Management, General, Indian Institute of Management Nagpur

Bachelor of Technology \(B\.Tech\.\), Chemical Engineering, Bharati Vidyapeeth University College Of Engineering, Pune

[View the original profile](https://tal.club/meet/upasana-ghosh)

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