Headline

Digital Strategist | ET BrandEquity 30under30 | O2O Growth & Customer Lifecycle

About

Marketing Professional, having experience in growth start up. Owned the P&L and OKR for Retention Marketing. Have worked in Customer Lifecycle Management, Loyalty Programs, New Product Launches, Cross-sell and Up-sell programs. Planned personalized customer segmentation based Marketing Campaigns and calendars via A/B tests, customer research and market insights. An MBA graduate from Indian Institute of Management, Nagpur with Marketing specialisation having skills in business analysis and development, marketing and communication planning, go-to-market strategy, digital marketing, sales strategy, consulting and project implementation. I have demonstrated experience of working in vivid national and international projects in different industries like FMCG, Food and Beverage, FinTech, Financial and Banking Services, NGO, MSME - Manufacturing, Public Administration and Govt Services. I also have experience of working with tools like SPSS, Excel, CRM tools, Moengae, Gupshup, Interakt, WhatsApp Marketing tools, FB Ads, etc.

Location

Greater Nagpur Area

AI stack

anthropic apis

antigravity

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opencode

Work experience

Senior Marketing Manager at Narayana One Health, Jun 2026 - Present · 3 mos, • Own digital growth strategy for Narayana Clinic, spanning local SEO/GBP, paid media, CRM, and web conversion. • Manage full-funnel paid media across multiple business lines -- insurance, wellness plans, clinic footfall, cosmetic dermatology, and vaccinations. • Strategize CRM lifecycle program (SFMC, WhatsApp/SMS/Email) covering onboarding, preventive-care nudges, cross-sell, and reactivation. • Leading a local discovery overhaul (GBP restructuring, review generation, service visibility) across the clinic network to lift map views, calls, and walk-ins. • Driving conversion-focused website and SEO for full-funnel visibility.

Manager CRM at Wakefit, Sep 2022 - Jun 2026 · 3 yrs 10 mos, ● Owned customer growth and repeat revenue charter, driving improvements across Monthly Active Customers (MAC), repeat rate, and category penetration, contributing ~5% of total company revenue at 30+ ROI across mattress, furniture, and home accessories. ● Led targeted reactivation and retention initiatives, using promotional and incentive-led interventions to deliver a 10% uplift in repeat orders. ● Designed and executed lifecycle-growth strategies (browse, cart, post-delivery, replenishment), contributing ~50% of CRM revenue through behavior-led journeys. ● Partnered with category, product, and tech teams to improve on-site discovery, recommendations, and nudges - driving +10% CVR and +7% category-to-PDP movement. ● Hyper-Personalization: Increased CRM revenue by 10% through chatbot-driven, user behavior-based campaigns. ● Recognized with ExtraMiler & Spot Awards and ET BrandEquity’25 award-winning MarTech initiatives.

Growth Marketing Manager at BlissClub, Feb 2022 - Aug 2022 · 7 mos, • P&L Customer Lifecycle Management team lead contributing to 19% of company’s revenue (~Rs 1.4 Cr per month) at controlled cost of 5% of revenue targets • Launched BlissQueen Loyalty Program and improved adoption to 18% in 3 months by planning creative incentives creating online/offline educational awareness program • 20+ A/B tests customer segment level personalization basis 2000+ user surveys to improve campaign metrics (Open rate, CTR, ECR) • Owned M-1 retention - 12% new customers purchasing in next month through lifecycle campaigns, cross sell, sale events and loyalty programs • Improved repeat purchasers from 2.8% to 3.5% in Strategic Sales Days by designing go-to-market plan for the event • Planned monthly marketing calendar for new leads existing customers via retention channels Email, SMS, WhatsApp, FB IG to achieve Targets which grew by 20% MoM

Assistant Manager - Business Analyst at Ola, Oct 2021 - Feb 2022 · 5 mos, Ola Cars – Pre-Owned Cars • Built and managed Sales Funnel Dashboard - streamlined daily reporting for 10+ Cities • ATL Campaign (Email Marketing) & BTL Campaign (Expo) analysis to track ROI • Lead churn analysis – actionable dashboard for sales team

Senior Business Analyst (Marketing) at LTI - Larsen & Toubro Infotech, Aug 2020 - Sep 2021 · 1 yr 2 mos, Investment Pitch • Prepared pitch deck for the setup of learning platform – L&T EduTech to provide IT Automation certification for engineering college students; $250k funding approved from COO of L&T Infotech • Analyzed market potential, forecasted revenue potential, estimated resource planning, direct & indirect cost saving; in preparation of pitch deck GTM & Branding • Designed the website for LTI Mosaic AIOPS – Intelligent Enterprise IT Operations • Editor for the first NWOW Automation Journal with 35k+ readership (internal) • Prepared GTM pitch and marketing collaterals for AIOPS Automation, Platform & ITOPS • Lead the Branding council and managed 8 associates • Team awarded LTI’s GoMx Parkour Innovation award for one of the IPs GTM Pitch

Technical Engineer at Ecolab, Oct 2015 - Aug 2017 · 1 y 10 mo, Pune

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, Indian Institute of Management Nagpur

Bachelor of Technology (B.Tech.), Chemical Engineering, Bharati Vidyapeeth University College Of Engineering, Pune