---
title: "Upasana Bhowmik - Media Marketing Manager in Bengaluru | Tal"
description: "Meet Upasana Bhowmik, Growth & Marketing Manager | Brand Strategy · Performance · Content | based in Bengaluru. AI stack includes elevenlabs, gemini, and notebooklm."
image: "https://tal.club/meet/upasana-bhowmik/share-image"
---

# Upasana Bhowmik on Tal

## Headline

Growth & Marketing Manager \| Brand Strategy · Performance · Content \|

## About

Growth and marketing manager with 6 years driving B2C, B2B, and D2C brands across media & entertainment, consumer, ed\-tech, healthcare, and FMCG\. I own growth end\-to\-end from brand positioning and GTM strategy to performance campaigns and content distribution\. Track record: $500 daily revenue on Meta, $1800 weekly revenue on YouTube\. 300M\+ monthly views scaled from zero, and consistent 30%\+ QoQ improvements in CTR, CAC efficiency, and retention\. I've led teams of 15\+ across content, performance, and production\. What I actually do: Identify where growth breaks down, such as unclear positioning, weak discovery, frictions in the funnel, and fix it at the root\. I build systems that connect brand, content, and performance rather than running isolated campaigns\. Industries: media & entertainment · consumer brands · SaaS · ed\-tech · healthcare · lifestyle & F&B

## Location

Bengaluru

## AI stack

elevenlabs

gemini

notebooklm

openai

Fireflies\.ai

Veo

## Work experience

Media Marketing Manager at Freelance, Mar 2026 \- Present · 7 mos, Bengaluru, Karnataka, India, Own end\-to\-end Social strategy, including content calendar, format experimentation, and publishing cadence for brands Drive channel monetisation through structured content planning aligned to YouTube's algorithm and RPM optimisation\. Experiment with new content formats and channels to drive up reach, engagement, and follower growth\. Analyse watch time, CTR, AVP, and retention metrics to refine content direction and format mix continuously\. Collaborate with internal teams to align YouTube output with broader brand and audience growth goals

Growth Marketing Manager at Pocket FM, Mar 2025 \- Feb 2026 · 1 yr, Bengaluru, Karnataka, India, 1\. Built the Pocket TV video vertical from zero to 300M\+ monthly views across platforms, owning growth strategy, content distribution, paid media, and team leadership end\-to\-end\. 2\. Generated a daily revenue of $500 on Meta and a weekly revenue of $1800 on YouTube\. 3\. Led a 15\-member cross\-functional team \(content, performance, production\) and drove 30%\+ QoQ improvement in CTR, watch time, retention, and AVP through structured campaign testing and funnel optimization\. 4\. Managed full\-funnel digital marketing campaigns like budget planning, creative testing, ROAS, and CAC optimization across India, the USA, and Germany\. 5\. Deployed analytics infrastructure across Google Analytics, Meta Ads Manager, and YouTube Studio to shift the team to data\-led decisions\.

Marketing Specialist at Freelance, Apr 2024 \- Feb 2025 · 11 mos, Bengaluru, Karnataka, India, 1\. Delivered growth strategy, ABM, GTM planning, and full\-funnel marketing execution for B2B SaaS, D2C, and consumer brand clients, from brand positioning and content frameworks to performance campaigns and budget allocation\. 2\. Developed brand decks, ATL/BTL campaign strategies, and investor pitch presentations\. Improved inbound lead quality, engagement metrics, and brand visibility across client portfolios through integrated content, social, and SEO\-led approaches\. 3\. Partnered directly with founders, CXOs, legal, HR, and PR agencies; acting as an embedded marketing lead across all client accounts\.

Digital Marketing Specialist at SPOCLEARN, Aug 2023 \- Apr 2024 · 9 mos, Bengaluru, Karnataka, India, 1\. Led a 12\-member marketing team delivering 360° content and performance strategies across cybersecurity, IT governance, cloud, and AI/ML verticals, focused on enterprise B2B lead generation\. 2\. Ran multi\-channel paid and organic campaigns and used performance analytics to continuously improve lead quality, conversion rates, and CAC\. Mentored team members on campaign execution and data\-driven decision\-making\.

Content Marketing Strategist at Zotezo, Oct 2022 \- Aug 2023 · 11 mos, Kolkata, West Bengal, India, 1\. Built content marketing strategies for healthcare and lifestyle audiences 2\. Optimized top\- and mid\-funnel performance through content\-led acquisition 3\. Analyzed customer and campaign data to inform growth decisions 4\. Maintained governance and confidentiality standards

Senior digital marketing executive at Asian College of Teachers\- Corporate, Aug 2021 \- Oct 2022 · 1 y 2 mo, Kolkata

Digital marketing executive at Nextcrack pvt ltd, May 2020 \- Sep 2021 · 1 y 4 mo, Bengaluru

## Education

Master of Business Administration \- MBA, Marketing, Heritage Business School

Master of Business Administration \- MBA, Marketing/Marketing Management, General, Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

[View the original profile](https://tal.club/meet/upasana-bhowmik)

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