Headline

Data operations Analyst at GfK - An NIQ Company

About

Data Operations Analyst with 3+ years of experience in data management, data quality assurance, process optimization, and operational excellence at NielsenIQ. Experienced in managing end-to-end data operations, including data creation, validation, maintenance, governance, and quality control to ensure accuracy and consistency across systems. Skilled in Master Data Management (MDM), SAP ERP, Advanced Excel, Power BI, data warehousing tools, and root cause analysis. Proven ability to identify data discrepancies, implement corrective actions, and improve data integrity while supporting business-critical operations and reporting requirements. Passionate about transforming data into actionable insights, driving process improvements, and supporting data-driven decision-making. Currently expanding expertise in data governance, business intelligence, and advanced analytics while pursuing continuous professional growth. I’m enthusiastic about the evolving field of data analytics and look forward to taking on new challenges that push me to grow both professionally and personally.

Location

Delhi

Work experience

Data Quality Analyst at GfK - An NIQ Company, Oct 2024 - Present · 1 yr 10 mos, • Managed vendor master data creation, validation, and maintenance ensuring accuracy and compliance • Performed data validation and quality checks using data extrapolation and trend analysis • Conducted data analysis on large datasets to identify discrepancies and improve data quality • Utilized Advanced Excel (Pivot Tables, VLOOKUP, data cleaning) and Power BI for reporting and dashboards • Worked with data warehousing tools (DWH, Fact Tool) for structured data management • Executed data updates aligned with SOPs, governance policies, and approval workflows • Reviewed change requests and ensured required approvals before implementation • Maintained audit-ready documentation and archived change reports • Generated ad-hoc and recurring reports for business and operational needs • Ensured data consistency across SAP-integrated systems Key Achievement: • Performed FOVA breakdown using Sirval & GRFE, identified 8–10% inconsistencies in historical sales data; executed back data loading, improving data accuracy by 15% and reducing reporting errors by 20%

Junior Data operations Analyst at NielsenIQ, Jan 2023 - Oct 2024 · 1 yr 10 mos, Gurugram, Haryana, India, • Managed end-to-end data operations including data creation, validation, maintenance, and updates, ensuring 99%+ data accuracy and compliance. • Performed MDM (Master Data Management) data maintenance activities, ensuring consistency, accuracy, and governance of master data records. • Executed MDM updates and modifications in accordance with business requirements, SOPs, and approval workflows. • Created and maintained new master data records in MDM systems while ensuring adherence to data quality standards. • Conducted data reconciliation in MDM by identifying discrepancies across systems and implementing corrective actions to maintain data integrity. • Performed comprehensive data quality checks and validation using advanced data analysis and trend analysis techniques. • Conducted root cause analysis on data discrepancies and implemented corrective actions to improve overall data integrity. • Utilized Advanced Excel (Pivot Tables, VLOOKUP, data cleaning) and Power BI for operational reporting and business intelligence dashboards. • Managed data warehouse operations and structured data management using DWH tools and Fact Tool for systematic data organization. • Reviewed and processed operational requests, ensuring adherence to compliance standards and audit requirements before implementation. • Maintained comprehensive audit logs and archived operational records for compliance, regulatory, and historical reference purposes. • Generated ad-hoc and recurring operational reports for stakeholders, including metrics on data quality, processing efficiency, and performance KPIs. • Ensured data consistency across integrated systems (SAP ERP) and collaborated with cross-functional teams for seamless operations. Key Achievement: Identified 8–10% inconsistencies in legacy data through FOVA breakdown analysis; executed data remediation initiatives improving data accuracy by 15% and reducing operational errors by 20%, resulting in enhanced reporting reliability.

Education

Bachelor of Arts - BA, Political Science and Government, Delhi University

Master of Arts, English Literature (British and Commonwealth), Delhi University