Headline

Marketing Analyst driving demand generation and optimizing marketing strategies.

About

As a Senior Marketing Analyst at a leading financial services firm since July 2024, I manage an annual marketing budget exceeding $300K, driving channel allocation, spend efficiency, and measurable pipeline impact. My focus is on designing and implementing outcome-driven frameworks, such as a comprehensive KPI measurement system that empowers a 12-member team to track performance effectively. My expertise includes structured demand generation, having contributed to generating over 400+ qualified B2B leads through intent-based targeting, coordinated outreach, and conversion-focused content. I have also established a strategic foundation for Account-Based Marketing by defining ideal customer profiles, account segmentation, and engagement frameworks. I am motivated by building scalable marketing systems that align with measurable business outcomes.

Location

Pune District

AI stack

langchain

langsmith

n8n

openai

Work experience

Senior Analyst - Digital Marketing & Growth at Leading Financial Services firm, Jul 2024 - Present · 2 yrs 1 mo, Pune District, • Drove multi-channel B2B demand generation across LinkedIn Ads and email marketing, generating 400+ qualified leads annually and accelerating enterprise sales pipeline growth. • Improved MQL-to-SQL conversion by 25% through ideal customer profile (ICP) segmentation, audience targeting, and intent-based marketing strategies. • Owned the end-to-end website growth strategy, defining content architecture, messaging, positioning, user journeys, and conversion pathways to improve engagement and lead generation. • Led website development, redesign, and landing page optimization initiatives aligned with go-to-market (GTM) objectives and business priorities. • Designed and launched a secure client-facing portfolio website that strengthened business outreach and created new revenue opportunities. • Defined and executed the organization’s Answer Engine Optimization (AEO) strategy, improving brand visibility across AI-powered search and answer engines. • Established the foundation for Account-Based Marketing (ABM) by conducting account research, segmentation, account clustering, and targeted outreach planning. • Designed KPI frameworks, dashboards, and reporting systems adopted by a 10+ member marketing team, enabling data-driven decision-making and executive reporting. • Contributed to CRM platform evaluation and marketing automation planning by defining business requirements, workflows, and lead management processes. • Led internal communications and cross-functional marketing initiatives, increasing employee engagement by 20% across an organization of 1,800+ employees.

Digital Marketing Executive at Remunance Services Pvt. Ltd., Dec 2022 - Jun 2024 · 1 yr 7 mos, Pune District, • Executed search engine optimization (SEO) and content strategies that increased organic website traffic by 40% while improving domain authority and search visibility. • Managed and optimized Google Ads (PPC) campaigns, improving click-through rate (CTR) by 20% while reducing cost per lead (CPL) through continuous campaign optimization. • Led LinkedIn outreach and email marketing campaigns to drive B2B lead generation, prospect nurturing, and conversion across target accounts. • Optimized the WordPress website by enhancing user experience (UX), improving page performance, and implementing conversion rate optimization (CRO) best practices to maximize engagement and lead generation.

Education

Master of Computer Applications, Gogte Institute of Technology

Bachelor of Computer Applications, Jain (Deemed-to-be University)