Ummekulsum Salar profile photo 1 on Tal

Ummekulsum Salar

MBA Marketing Student Content & Social Media Marketing | Running an Instagram-Based Business Customer Behavior

Pune City

2+ years of work experience

Dreamyy Crochets
Oct 20241 yr 9 mosPresent

Solapur, Maharashtra, India

Built and managed a small-scale crochet products business through Instagram, handling everything from product creation to customer interaction. Designed and handcrafted products based on customer preferences and managed end-to-end order fulfillment. Used Instagram content and direct messaging to generate inquiries and engage with potential customers. Through this experience, gained practical exposure to customer behavior, pricing decisions, and content-driven marketing, while continuously experimenting with content formats to improve engagement.
Shree Ganasiri’s Pvt. Ltd.
May 20253 mosJul 2025

Solapur, Maharashtra, India

Worked on lead generation and customer interaction for construction projects, supporting both digital and on-ground marketing efforts. Generated leads through WhatsApp and social media campaigns and conducted follow-ups to understand customer requirements, including budget, location preferences, and purchase timelines. Assisted in site visits and interacted with potential buyers, gaining hands-on exposure to sales conversations and decision-making behavior. Also contributed to gathering basic market insights and supported promotional activities.

Ummekulsum’s AI Stack

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notion
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openai
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Education

Dnyaan Prasad Global University (DPGU)

Master of Business Administration, Marketing

Dnyaan Prasad Global University (DPGU)

20252 yrs2027

Bachelor's in science, Zoology

WALCHAND COLLEGE OF ARTS AND SCIENCE ASHOK CHOWK SOLAPUR DIST-SOLAPUR

20223 yrs2025

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Headline

MBA Marketing Student Content & Social Media Marketing | Running an Instagram-Based Business Customer Behavior

About

MBA Marketing student focused on customer behavior, sales, and content-driven growth. Hands-on experience in lead generation, customer interaction, and on-ground sales through a construction sector internship. Worked directly with potential buyers to understand purchase intent, pricing sensitivity, and decision-making patterns. Also running a self-initiated crochet products business via Instagram, managing product creation, customer inquiries, pricing, and content strategy to drive engagement and conversions. Skilled in Lead Generation, Market Research, Customer Relationship Management (CRM), Social Media Content, and Sales Support. Actively seeking opportunities in marketing, sales, and customer-focused roles where I can combine analytical thinking with practical execution.

Location

Pune City

AI stack

n8n

notebooklm

notion

openai

Work experience

Founder at Dreamyy Crochets, Oct 2024 - Present · 1 yr 9 mos, Solapur, Maharashtra, India, Built and managed a small-scale crochet products business through Instagram, handling everything from product creation to customer interaction. Designed and handcrafted products based on customer preferences and managed end-to-end order fulfillment. Used Instagram content and direct messaging to generate inquiries and engage with potential customers. Through this experience, gained practical exposure to customer behavior, pricing decisions, and content-driven marketing, while continuously experimenting with content formats to improve engagement.

Sales And Marketing Intern at Shree Ganasiri’s Pvt. Ltd., May 2025 - Jul 2025 · 3 mos, Solapur, Maharashtra, India, Worked on lead generation and customer interaction for construction projects, supporting both digital and on-ground marketing efforts. Generated leads through WhatsApp and social media campaigns and conducted follow-ups to understand customer requirements, including budget, location preferences, and purchase timelines. Assisted in site visits and interacted with potential buyers, gaining hands-on exposure to sales conversations and decision-making behavior. Also contributed to gathering basic market insights and supported promotional activities.

Education

Master of Business Administration, Marketing, Dnyaan Prasad Global University (DPGU)

Bachelor's in science, Zoology, WALCHAND COLLEGE OF ARTS AND SCIENCE ASHOK CHOWK SOLAPUR DIST-SOLAPUR

Ummekulsum Salar - Founder in Pune City | Tal