Headline

Content Strategy & Analytics at SonyLIV | Ex-JioHotstar, Uber, Oracle

About

Experienced professional with 9+ years in business analytics, growth strategy, and data-driven decision-making. At Disney+ Hotstar, I worked with SMB and Mid-Market Ad Sales teams as a Growth Manager, empowering sales teams with analytics and insights to drive significant revenue and client growth. Previously, at Uber India, I led automation, dashboarding, and reporting, equipping global stakeholders with key insights to enhance decision-making. Prior to that, I was a consultant at Oracle in the Banking Products division, working with a leading banking firm on product solutions and implementation. Skilled in SQL, Python, Tableau, and Power BI, with a strong focus on growth strategy, business analytics, and data-driven decision-making. I leverage data to support strategic growth and contribute to meaningful business impact.

Location

India

AI stack

claude code

openai

Work experience

Ads Strategy Manager at JioHotstar, Oct 2021 - Oct 2025 · 4 yrs 1 mo, Bengaluru, Karnataka, India, • Led revenue strategy by aligning platform goals with sales targets to drive business growth • Translated industry trends, competition tracking, and regional spend data into actionable insights for monetization • Built GTM strategies and category pitches to support sales acceleration • Built dashboards and reports that enabled leadership to track sales performance and identify future growth drivers • Collaborated with sales leads to define OKRs, improve accountability, and support team performance • Managed ownership of CRM and analytics tools; managed vendor relationships and streamlined team workflows

Senior Business Analyst at Uber, Sep 2019 - Oct 2021 · 2 yrs 2 mos, Hyderabad, Automation: • Automated weekly ticket-level data processing for 20K+ agents and analyzed 150K+ records using Python EDA • Reduced data prep time by ~5 hours/week and cut data errors by 95% Insights Generation: • Enabled regional leads to track BPO performance across CSAT, AHT, and audit feedback metrics • Managed monthly insights reporting and newsletter updates for the Global Quality Team • Identified underperforming agents and supported quality managers in driving performance interventions Dashboarding: • Built and automated dashboards for support quality metrics; shared insights regularly with leadership

Consultant at Oracle, Jul 2017 - Aug 2019 · 2 yrs 2 mos, Bangalore, India, • Acted as a functional consultant to banking stakeholders, driving implementation of Oracle’s core banking solutions and regulatory initiatives • Collaborated with development teams to translate business requirements into technical solutions • Managed multiple projects simultaneously while mentoring new hires and ensuring on-time delivery within SLAs

Research Intern at National Centre For Aerospace Innovation and Research, IIT Bombay, May 2016 - Nov 2016 · 7 mos, IIT Bombay

Education

Bachelor of Technology (B.Tech.), Indian Institute of Information Technology, Design and Manufacturing, Jabalpur

High School, Kendriya Vidyalaya Sec - 2 RK Puram New Delhi