Headline

Building & Scaling D2C Brands | P&L Owner (India + Global Marketplaces) | 0→1 & 1→100 Growth

About

Ujjwal brings a robust blend of entrepreneurial experience and e-commerce expertise to the table. With two years as a founding member of an early-stage D2C startup, and later as an Assistant E-commerce Manager at a late growth-stage company in the consumer healthcare space, he played a key role in scaling businesses from zero to one, and one to a hundred. Currently, as Manager – E-commerce at a growth-stage D2C startup, Ujjwal leads the P&L for both Indian and International marketplace operations. His focus is on driving the brand from a growth to a late-stage journey on major platforms like Amazon and Flipkart, while simultaneously expanding the international business footprint. With four years of cross-functional experience spanning Sales, Marketing, Content, Performance Marketing, E-commerce, and Quick Commerce, Ujjwal blends an entrepreneurial mindset with deep industry knowledge. He is well-positioned to make a meaningful impact in India’s vibrant startup ecosystem. Feel free to DM for suggestions, opportunities, or just a light chat!

Location

Gurugram

AI stack

claude

gemini

notion

openai

ChatGPT

Fireflies.ai

Work experience

Manager - Founder's Office at Cumin Co., Aug 2025 - Present · 1 yr 2 mos, Gurugram

Ecommerce Manager - India and International Marketplaces at The Good Bug, Dec 2024 - Aug 2025 · 9 mos, Mumbai, Maharashtra, India, - Driving end-to-end growth and performance for The Good Bug across leading marketplaces (Amazon, Flipkart, etc.), with full ownership of P&L, strategic planning, and execution. - Spearheading international expansion via TikTok Shop, Amazon Global, D2C, and other export channels, owning pricing, logistics, category benchmarking, and channel performance. - Leading a lean cross-functional team covering ads, content, operations, design, and account health, ensuring agility while scaling efficiently. - Leading performance marketing and discount strategy to drive visibility, optimize Ad spends, and boost new-to-brand orders across channels. - Partnering with content and creative teams to drive listing hygiene, optimize brand storefronts, and improve the overall purchase journey. - Collaborating closely with founders to align GTM roadmaps, launch timelines, and category-level growth plays.

Assistant Manager – E-commerce at Frido, Jun 2024 - Dec 2024 · 7 mos, Pune, Maharashtra, India, - Led the brand’s end-to-end presence and performance across major marketplaces (Amazon, Flipkart) and Q-commerce platforms (Blinkit, Instamart, Zepto), with full ownership of P&L, growth strategy, and execution. - Successfully onboarded and scaled the brand across Q-commerce platforms, improving visibility, velocity, and consumer recall in competitive categories. - Managed a cross-functional team of 5 across marketing, performance ads, design, operations, and customer success, fostering a collaborative growth mindset. - Spearheaded brand-led initiatives including campaign ideation, discount strategy, merchandising, and customer journey optimization to strengthen funnel conversion. - Orchestrated Frido’s largest-ever GIF campaign, setting new internal benchmarks for engagement and sales. Helped Frido win an all-expenses-paid Europe trip at Amazon Smbhav 2024 by leading one of the highest-performing Diwali sale campaigns in the SMB category. - Actively involved in brand-level decisions including new product launches, ad budgeting, influencer and creative briefs, pricing strategies, and customer experience feedback loops.

Founding Member at RawRX, Nov 2022 - Jun 2024 · 1 yr 8 mos, Kolkata, West Bengal, India, - Joined as the founding team members and played a key role in building the brand from the ground up in the health and nutrition space. - Led cross-functional efforts spanning product development, D2C strategy, customer experience, performance marketing, retention, and marketplace operations. - Built operational systems and marketing automations from scratch, helping the team scale without bloating headcount. - Owned key business metrics across acquisition and retention, including CAC, AOV, repeat rate, and channel-wise profitability. - Played an instrumental role in launching and scaling the brand on Amazon and other marketplaces with full ownership of listings, ads, inventory planning, and seller operations. - Drove growth through owned channels by setting up performance campaigns, influencer collaborations, UGC pipelines, and early ambassador programs. - Acted as the bridge between product, marketing, tech, and ops—ensuring alignment across GTM launches and customer touchpoints. - Contributed to building a challenger brand voice and content direction that resonated with fitness-forward Gen Z and millennial audiences.

Market Research Analyst at QuantArt, Jun 2022 - Nov 2022 · 6 mos, Kolkata, West Bengal, India, - Running Independent Email Marketing Campaigns. - Organizing meetings and coordinating with corporates to provide solutions with complete research on the currencies and markets. - Maintain a Database of prospects and clients and Business Development. - Organizing meetings and coordinating with large banks and corporates to provide training solutions. - Organizing and Managing workshops on Financial Markets. - Preparing Presentations on Financial Markets through thorough research of global market conditions.

Education

Bachelor of Commerce - BCom, Business/Commerce, General, St. Xavier's College (Autonomous), Kolkata

Higher Secondary, Accounting and Finance, shree jain vidyalaya