Headline

Product Marketing @ Paytm Money | Ex- Smallcase, Fi Money | GrowthX | PM Fellow @ NextLeap | Fintech | Stock Market Enthusiast

About

Product Marketing and Growth Marketing professional with 5+ years of experience driving Go-to-Market (GTM) strategy, Product Positioning, Lifecycle Marketing, Customer Retention, User Engagement, and Revenue Growth across fintech and digital products. Currently at Paytm Money, I lead product marketing initiatives across investment and trading products, partnering with Product, Analytics, Design, and Growth teams to drive feature adoption, customer engagement, and business growth. I successfully scaled the Margin Trading Facility (MTF) business from ₹200 Cr to ₹605 Cr through pricing optimization, targeted segmentation, CRM automation, and reactivation campaigns. I have also led GTM and adoption initiatives for products including Trade Cart, T+5 Pay Later, Scalper, Trading Ideas, and Basket Investing, improving feature engagement and customer retention. Previously at Fi Money, I led GTM planning and growth initiatives for credit card and lending products, collaborating with leading banking partners to issue over 18,000 cards. My work focused on customer acquisition, lifecycle marketing, conversion rate optimization, landing page experimentation, and cross-channel campaigns across Email, Push Notifications, SMS, WhatsApp, and In-App channels, resulting in significant improvements in engagement and conversions. I have also worked across fintech and wealth-tech businesses including Smallcase and Stockal, where I built growth playbooks, optimized customer journeys, improved retention through cohort-based strategies, and enhanced onboarding and activation funnels. My experience spans the entire customer lifecycle from acquisition and activation to engagement, retention, and monetization. Core expertise includes Product Marketing, Growth Marketing, Go-to-Market Strategy, Product Launches, Product Positioning, Lifecycle Marketing, CRM Strategy, Retention Marketing, Product Adoption, User Activation, Customer Engagement, Product-Led Growth (PLG), Funnel Optimization, Conversion Rate Optimization (CRO), Customer Segmentation, Growth Experimentation, Competitive Analysis, Market Research, and Cross-Functional Leadership. Tools: SQL, Mixpanel, MoEngage, CleverTap, WebEngage, Google Analytics, Mixpanel and Marketing Automation Platforms. Passionate about building customer-centric products, scaling adoption, and creating growth strategies that deliver measurable business impact.

Location

Bengaluru

AI stack

claude

cursor

gemini

grok

OpenAI Playground

Wispr Flow

Work experience

Product Marketing Manager at Paytm Money, Jun 2025 - Present · 1 yr 3 mos, Bengaluru, Karnataka, India

Growth Manager at smallcase, Oct 2024 - Jun 2025 · 9 mos, Bengaluru, Karnataka, India, Drove growth strategy for the top 20 portfolio managers on the platform by designing personalized 30-day growth plans aligned with user funnel optimization and engagement goals. Boosted platform engagement by 20% by educating managers on underutilized in-app features and implementing structured, repeatable growth loops across acquisition, activation, and retention stages. Developed a comprehensive Growth Playbook featuring proven user engagement frameworks, A/B testing experiments, and campaign blueprints—resulting in 15+ new managers actively adopting and executing growth initiatives. Conducted deep-dive performance audits across 12 months of historical data to identify behavioral trends, drop-off points, and growth levers. Built targeted retention strategies informed by cohort analysis, leading to a 12% increase in user retention and notable improvements in conversion rate optimization (CRO) compared to the previous quarter.

Product Marketing - Cards & Lending at Fi, May 2023 - Sep 2024 · 1 yr 5 mos, Bengaluru, Karnataka, India, Spearheaded the go-to-market (GTM) planning and launch of 3 credit cards and a personal loan program in partnership with 4 lending institutions, driving issuance of 18,000+ cards and significantly increasing credit product adoption. Conducted in-depth market research and competitor analysis to identify white spaces, refine product positioning, and drive user-centric messaging for credit and lending products. Executed a monthly communication strategy targeting segmented user cohorts via WhatsApp, SMS, Push, and Email using MoEngage—resulting in a 20% uplift in conversion rates and enhanced channel performance. Leveraged SQL and Google Analytics to identify friction in the user journey, leading optimization projects on landing pages and checkout flows that drove a 28% increase in conversion and 35% boost in engagement. Collaborated closely with product, design, and performance teams to translate user insights into impactful product narratives and lifecycle campaigns.

Product Marketing Associate at Borderless, Nov 2021 - May 2023 · 1 y 6 mo, Bengaluru, Re-engineered the customer engagement funnel by automating key lifecycle touchpoints using WebEngage, leading to an 18% improvement in conversion rates and 25% reduction in churn. Conducted over 20 user interviews and extensive behavioral data analysis to uncover UX bottlenecks, driving product and messaging improvements that increased investment initiation rates by 40% within 3 months. Managed lifecycle marketing for top financial partners like HDFC, IIFL, and Centrum, ensuring timely and personalized campaigns across user milestones, renewals, and upsell opportunities. Led content strategy and technical SEO revamp, coordinating the creation of 150+ on-page SEO blogs, and improved site performance by optimizing Core Web Vitals (LCP, FID, CLS).

Search Engine Optimization Executive at Borderless, Mar 2021 - Oct 2021 · 7 mo, Bengaluru, Led end-to-end SEO strategy, increasing organic traffic by 120% within 6 months through on-page optimization, internal linking, and keyword targeting. Conducted in-depth keyword research, SERP analysis, and competitor benchmarking to drive content ideation and technical improvements across high-intent pages. Collaborated with content, design, and engineering teams to implement SEO best practices reducing page load time by 30% and improving Core Web Vitals scores. Developed a structured content roadmap, briefing and publishing 100+ optimized blog articles, helping improve domain authority and ranking for key commercial keywords. Monitored SEO performance using tools like Google Search Console, SEMrush, Ahrefs, and GA, and delivered monthly performance reports to leadership. Contributed to app store optimization (ASO) for gaming app, increasing visibility and downloads through keyword refinement and metadata optimization.

Education

Business, Marketing, and Product Management, GrowthX®

Product Management Fellowship, Product management, Nextleap

Public links

go-to-market-6.preview.emergentagent.com: https://go-to-market-6.preview.emergentagent.com/