Creative Director & Brand Builder · Design Systems · UX · Integrated Campaigns

Bengaluru, Karnataka, India



Ahmedabad, Gujarat, India

On-site

Ahmedabad, Gujarat, India
Ahmedabad, Gujarat, India






Bachelor of Science (BSc), Animation, Interactive Technology, Video Graphics and Special Effects
frameboxx animation and visual effects
airport school
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I build brands that last. Over 10 years, I've worked at the intersection of creative vision and business outcomes taking brands from zero to shelf, zero to app, and zero to investor deck. At JUSTDOGS I built India's first premium pet care brand entirely in-house. Identity, packaging for 30+ SKUs, product UX for 10,000+ users, retail presence, and investor materials all from scratch, no agency. The brand helped close one of India's largest funding rounds in the pet care space. At KLAY, India's largest preschool chain, I unified visual identity across 200+ centers, led a team of 8, and rebuilt how the design team works: sprint-based, strategic, and accountable to business outcomes. Before that: integrated campaigns across FMCG, D2C, fintech, and edtech. Brand identities built from brief to brand book. International design recognition for UX work. What I do well: → Brand building from zero—strategy, identity, tone, packaging, retail → Design team leadership—hiring, systems, culture, mentoring → Product UX—research, testing, iteration → Investor & C-suite communication—pitch decks, brand narratives
Bengaluru
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Head of Design at Klay Preschools and Daycare, Nov 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India
Creative Lead at Team Pumpkin, Jul 2024 - Oct 2024 · 4 mos
Senior Manager visual design at Team Pumpkin, Apr 2024 - Jul 2024 · 4 mos
Head Of Design at Just Dogs India, Jun 2022 - Apr 2024 · 1 yr 11 mos, Ahmedabad, Gujarat, India
Head of Design at Just Dogs India, Jun 2022 - Apr 2024 · 1 yr 11 mos, On-site, Brand Identity System | Team Management | Strategic Planning | Project Ideation & Execution | Cross-Functional Collaboration | Design Excellence | Packaging & Illustration | Visual Storytelling
Senior Creative Designer at Atlantiser, Jun 2020 - Jun 2022 · 2 yrs 1 mo, Ahmedabad, Gujarat, India
Senior Visualizer at INIT Design Studio - India, May 2018 - Apr 2020 · 2 yrs, Ahmedabad, Gujarat, India
Bachelor of Science (BSc), Animation, Interactive Technology, Video Graphics and Special Effects, frameboxx animation and visual effects
airport school
drive.google.com: https://drive.google.com/drive/folders/1C2-W8nj-WR1K2NAMXE--R1GX5htJJQis?usp=sharing