---
title: "Udit Kumar - Head of Marketing in Kolkata metropolitan area | Tal"
description: "Meet Udit Kumar, Performance Marketing Lead | Owning Paid Media, Funnels & Revenue Systems | Growth & Performance | Did $900k of Sales last Quarter based in Kolkata metropolitan area. AI stack includes n8n, notion, and openai."
image: "https://tal.club/meet/udit-kumar-1/share-image"
---

# Udit Kumar on Tal

## Headline

Performance Marketing Lead \| Owning Paid Media, Funnels & Revenue Systems \| Growth & Performance \| Did $900k of Sales last Quarter

## About

Udit Kumar is a Digital Marketing Lead focused on building scalable growth functions, not just running campaigns\. Over the last 6\+ years, I’ve worked across real estate, e\-commerce, and service\-based businesses, owning performance marketing and growth outcomes from first lead to revenue\. My work sits at the intersection of paid media, funnel design, and sales alignment — with a strong emphasis on predictability, cost discipline, and long\-term scalability\. I specialize in designing acquisition systems that can be tested, measured, and scaled reliably\. This includes structuring paid media strategies, defining KPIs that actually matter to revenue, and building processes that teams can execute consistently\. I’ve led initiatives that contributed to high\-ticket real estate closures and scaled international e\-commerce campaigns, while maintaining sustainable ROAS outside of seasonal spikes\. Today, my focus is on building growth frameworks, leading teams, and helping businesses move from fragmented marketing efforts to structured, revenue\-driven systems\.

## Location

Kolkata metropolitan area

## AI stack

n8n

notion

openai

perplexity

## Work experience

Head of Marketing at SCALE IT MORE, Mar 2022 \- Present · 4 yrs 4 mos, India, I planned marketing strategies and set KPIs for company personnel and for company’s clients\. I was handling 9 people team\. Managed to get ROAS of 7\.4\. My ROI in the company was always positive from my first month of joining\. Managed to get sales worth 4\.8 cr\+ for an interior company\.

Digital Marketing Manager at BINARAMA PVT LTD, Jan 2022 \- Dec 2024 · 3 yrs, remotely, It was a remote based job but we never missed interactions with each other on the conpany\. There I developed and executed data\-driven marketing strategies • Increased lead generation by 25% through targeted campaigns • Improved website traffic by 30% via SEO and performance initiatives • Collaborated closely with sales teams to improve conversion outcomes

Founder at Your Advertisement Shop, Mar 2017 \- Feb 2022 · 5 yrs, India, I had a great experience learning to start and run Your Advertisement Shop\(a Digital Marketing Agency\) Due to some technical unavoidable issues, it has been shut down but it has come into the market with a new name and new expertise\. What we did in Your Advertisement Shop was: Taking interest of individuals or companies to a larger audience is what we did on Your Advertisement Shop through Facebook Ads\. We were a Facebook marketing agency solely dedicated to running Facebook Ads for traffic and building super converting funnels for conversions into leads as we did for more than 5000 clients\.

Quality Assurance Quality Head at upGrad, Jun 2021 \- Dec 2021 · 7 mos, India, A person said me that if you are not clear now that what do you want to achieve then after 10 years you will get to know that what you want to achieve, clearance takes time\. I just want to decrease that time interval, I am trying every possible work which i can do to increase my experience and exposure to the world\. I will work 10 times harder than it is required to know my goal after 10 years so that i will get to know that goal in a year\. And this position is one of the step towards that goal\.

Academic Tutor at Filo, Jun 2021 \- Sep 2021 · 4 mos, India, Having discussion with new minds of young age people is very amazing for me\. I always try to understand them\. Filo has provided me this chance of earning as well as interacting with other good minds\. I think I have sweet on both of my hands\.

## Education

Bachelor of Technology \- BTech, Computer science, Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

Maulana Abul Kalam Azad University Of Technology, Computer Science and Engineering, V\.V Girls High School

[View the original profile](https://tal.club/meet/udit-kumar-1)

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