--- title: "Udit Gupta - National Manager - Distribution Management (Pan-India | Associate Director equivalent scope) in Bengaluru | Tal" description: "Meet Udit Gupta, Driving RTM transformation & distributor network scale across India | FMCG Commercial Leader | HCCB · TCCC | XLRI based in Bengaluru. AI stack includes claude code, elevenlabs, and gemini." image: "https://tal.club/meet/udit-gupta-3/share-image" --- # Udit Gupta on Tal ## Headline Driving RTM transformation & distributor network scale across India \| FMCG Commercial Leader \| HCCB · TCCC \| XLRI ## About Saving ₹10 Cr\. annually at Coca\-Cola sounds like a big project\. It started with noticing where assets were leaking out of the system quietly, every day\. That's the kind of problem I work on — distribution networks that look fine on paper but bleed money, volume, and partner trust on the ground\. At Hindustan Coca\-Cola Beverages, I manage distributor operations nationally — keeping fill rates at 96% against SLA targets, driving cross\-functional alignment across Sales, Supply Chain, and Digital teams, and building governance frameworks that make performance visible in real time\. Before this, I ran franchise operations in Goa and recovered 12% NARTD market share in 4 months by turning consumer segmentation data into actionable territory strategy\. I do this inside FMCG businesses where the last mile is the hardest mile — where the gap between strategy and shelf is a distributor who doesn't have the right data, the right tools, or the right reasons to prioritise your brand\. 12 years across sales, operations, and distribution\. XLRI\. Engineer by training, hence I fix systems, not just symptoms\. If you're building something in commercial excellence or GTM — let's talk\. ## Location Bengaluru ## AI stack claude code elevenlabs gemini openai perplexity replit ## Work experience National Manager \- Distribution Management \(Pan\-India \| Associate Director equivalent scope\) at Hindustan Coca\-Cola Beverages, Apr 2026 \- Present · 6 mos, Bengaluru, \- Architected last\-mile RTM restructuring across 4 clusters, saving ₹10 Cr\. annually by eliminating systemic asset leakage and redesigning last\-mile flow \- Sustained 96% SLA\-compliant distributor fill rate across 11 units through real\-time inventory management, demand planning, and daily exception\-routing protocols \- Lifted distributor incentive realization from sub\-50% to 65%, unlocking \~₹9 Cr\. in monthly partner payouts by restructuring scheme design \- Cut distributor attrition by 5% & lifted partner ROI achievement to 85% through structured governance & performance reviews \- Designed and scaled a field audit framework across HCCB distributor warehouses, improving hygiene compliance by 35% in 2 months — flagged for national rollout \- Deployed 'Fizz Room' daily sales planning environments across 30 distributor points — standardizing execution discipline and embedding real\-time dashboard\-driven decision making \- Led cross\-functional project with the Digital team to launch an app\-based audit tool, empowering \~500 STLs to track hygiene KPIs in real time across HCCB distributor warehouses National Manager \- Commercial Capability at Hindustan Coca\-Cola Beverages, May 2025 \- Mar 2026 · 11 mos, Bangalore, \- Applied behavioral psychology insights and structured leadership frameworks \(e\.g\., DiSC, Lominger\) to the COACH program, achieving a 90% graduation rate by tailoring module delivery to field team learning behaviors \- Achieved 98% STL and 90% ASM LMS adoption nationally — reducing onboarding lag across 6 zones \- Accelerated PowerBI transition across GSM/ASM layer, replacing legacy reporting with live KPI dashboards and measurably cutting decision lag across zones \- Generated actionable insights by building a cross\-data model merging SFA and STL productivity data to correlate 1\-star ratings with on\-field app usage — enabling data\-driven coaching interventions for low\-performing cohorts \- Scaled digital engagement by 254% in Cluster 2 by co\-executing the Digital Learning Champion initiative with Franchise Managers \- Instituted a CCO\-office Masterclass series averaging 75\+ senior attendees per session, elevating commercial capability visibility at the executive level Manager \- Franchise Operations at The Coca\-Cola Company, Jun 2024 \- Apr 2025 · 11 mos, Goa, India, \- Spearheaded competitor analysis and leveraged Discover \(NIQ tool\) to identify reasons for market share decline, leading to 3 targeted interventions and recovering 12% market share in a span of 3 months \- Managed cross\-functional stakeholder alignment across bottler, franchise, and CCO teams — translating territory\-level data into strategic interventions that directly influenced AOP planning and Q1 projections \- Applied AI\-driven consumer segmentation to enable precision campaign targeting, delivering a 25% increase in ROAS and 10% reduction in CPA across priority outlets \- Managed and optimized campaign budgets, ensuring efficient allocation of resources and achieving a 10% reduction in CPA \- Launched a quantity purchase scheme on a 250ml soda pack, adding \~3,000 primary UC volume within six weeks and boosting mixer category saliency by 6% \- Built a strategic business case that directly influenced AOP planning and lifted Q1 volume projections by 24% for the following year Executive Committee Member \| Social Media Team at XLRI Jamshedpur, May 2023 \- May 2024 · 1 yr 1 mo, Jamshedpur, Jharkhand, India Marketing Manager at Pigeon Education Technology India \(Yuanfudao\), Oct 2019 \- Mar 2023 · 3 yrs 6 mos, Greater Bengaluru Area, \- Built an automated KPI dashboard reducing reporting man\-hours by 20% and improving retention and engagement metrics through data\-driven loyalty programs \- Scaled app installs 5× over 3 years \(10K → 50K\) through 100\+ digital campaigns; led a 5\-person retention team that revived 7% of lapsed users via targeted reactivation Business Development & Content Strategy Manager at Unacademy, Nov 2017 \- Sep 2019 · 1 yr 11 mos, Remote, Grew a 50,000\+ user base through data\-driven content strategy, achieving 4\.9/5 rating and 1M\+ watch minutes; boosted course enrolments by 25% through targeted initiatives ## Education PGDM General Management, PGDM \(GM\), XLRI Jamshedpur Bachelor of Technology \- BTech, Mechanical Engineering, Motilal Nehru National Institute of Technology [View the original profile](https://tal.club/meet/udit-gupta-3) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/udit-gupta-3#person", "name": "Udit Gupta", "url": "https://tal.club/meet/udit-gupta-3", "image": "https://tal.club/meet/udit-gupta-3/profile-photo.jpg", "description": "Meet Udit Gupta, Driving RTM transformation & distributor network scale across India | FMCG Commercial Leader | HCCB · TCCC | XLRI based in Bengaluru. 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