Headline

Senior Product Manager at Avalara | E-Commerce Integrations | AI-Driven Product Management | IIT Delhi | Hindu College

About

I am a digital product manager with 7+ years of experience designing and scaling e-commerce and omni-channel solutions across retail, wholesale, and B2B industries. My expertise lies in transforming complex business needs into simple, intuitive digital products that enhance customer journeys and streamline operations. At Avalara, the global leader in tax compliance software, I lead product management for E-Commerce Integrations — including the Mirakl Marketplace Connector and Stripe Billing Connector. These products enable online sellers and payment providers to seamlessly sync tax data between Avalara and global commerce platforms. In practice, this means automating how tax information flows across marketplaces, e-commerce stores, invoices, checkouts, and subscriptions, ensuring accuracy, compliance, and scalability for e-commerce businesses worldwide. I bring an AI-native approach to product management. From rapid prototyping and product discovery to smarter backlog management and roadmap planning, I use AI to accelerate insight generation and product delivery. Alongside product innovation, I drive product management best practices within teams — quarterly planning and reviews, long-term roadmap alignment, structured stakeholder syncs, maintaining Confluence as a single source of truth, and leveraging modern collaboration tools for efficient, transparent execution. With experience spanning FMCG, construction materials, and e-commerce, I combine customer empathy, business acumen, and technology fluency to deliver digital solutions that drive measurable impact.

Location

Delhi

AI stack

gemini

notion

openai

perplexity

Work experience

Senior Product Manager at Avalara, May 2025 - Present · 1 yr 1 mo, Seattle, Washington, United States, As a Connector Product Manager at Avalara, I lead product management for E-Commerce Integrations, building and managing connectors that act as the middleware between Avalara and global platforms like Stripe and Mirakl. These connectors enable seamless tax data synchronization by mapping product, customer, and address information between external platforms and Avalara’s standardized formats, ensuring accurate tax calculation across invoices, checkouts, subscriptions, and e-commerce flows. I own the end-to-end lifecycle of these connectors — from development and enhancement to roadmap planning — enabling Avalara to deliver services such as E-Invoicing, Sales Tax and VAT Calculation, 1099 Filing, Returns, and Business License Compliance. My focus is on providing these complex tax services in the simplest way possible, allowing platform users to go live quickly with minimal coding or integration effort. I also drive AI-driven product practices and process best standards for roadmap planning, collaboration, and documentation across teams.

Senior Product Manager at Hippo Stores, Oct 2022 - Apr 2025 · 2 yrs 7 mos, Delhi, India, Roles and Responsibilities: - o Developing digital solutions for the B2B Omni-channel construction material e-commerce and physical business o Defining, designing and improving customer’s end to end online buying journey o Coordinating new digital product development according to changing market needs and competition o Building PRDs, wireframes, use-cases, conducting PATs, planning and prioritizing product deployment tasks and streams between IT systems- SAP, Spree and Unified POS o Drafting Standard Operating Procedures (SOPs) pertaining to organization’s new policies and training & handholding store operations team to ensure maximum adherence and process excellence between 3 stores, 2 fulfillment centers and 1 franchise store o Planning the overall E-Commerce website’s design, theme, content, functionality, UI, UX. o Supplementing cross functional teams with digital business solutions for any new projects

Product Manager ( Omni-channel) at Hippo Stores, Aug 2021 - Oct 2022 · 1 yr 3 mos, Delhi, India, Roles and Responsibilities: - o Conceptualized and implemented order fulfillment strategy for a multi-store/ multi-fulfillment business model with drop-shipping o Simplified return and replacement processes by introducing seamless digital procedures o Enhanced customer post sale experience by developing digital real-time order tracking mechanisms o Streamlining backend store operations, warehouse processes and logistics tasks via IT tools o Supporting Top Management with key insights and future strategies based on in depth data analysis o Coordinating with the multiple stakeholders like Store Operations, Supply Chain, Finance and IT team for day to day functioning

Manager, E-Commerce (Business and Product Management) at LOTS Wholesale Solutions, Jan 2020 - Aug 2021 · 1 yr 8 mos, Delhi, India, o Driving digital channel sales and achieving monthly targets and budget. o Implementing and managing the B2B Omni-channel strategy of the organization through E-Commerce channel and Sales Force App o Managing the business side of the IT developments for digital sales channel i.e. E-Commerce and Sales Force App o Preparing Business Requirement Documents (BRDs) for the new IT developments relating to Process Improvement o Conducting training and awareness sessions regarding digital solution for internal stakeholders

Assistant Manager, E-Commerce (Business and Product Management) at LOTS Wholesale Solutions, Jan 2019 - Dec 2019 · 1 yr, New Delhi Area, India, o Managing field sales personnel and devising strategies to achieve sales targets o On-boarding and managing key e-commerce customers like Milkbakset.com, SUPR Daily (a Swiggy subsidiary) o Monitoring channel’s key performance indicators like Cancellations, Returns, Order Processing, Delivery Time and suggest policy, process change for improvement o Creating Customer Engagement campaigns with Marketing Team and coordinating with the Customer Care Team for improved customer experience o Encouraging SOP adherence and standardization in operating procedures by conducting regular training sessions

Managment Trainee, Business Development App & E-Commerce channel at LOTS Wholesale Solutions, Jun 2018 - Dec 2018 · 7 mos, New Delhi Area, India, o Built and Set up a new non-conventional digital sales channel in a traditional cash & carry model through SaaS platform o Trained field sales and floor operations staff across all the stores o Coordinated with cross-functional teams for smooth functioning of the system o Gather new business requirements for better Customer experience and engagement through mobile website and app o Developed SOPs for customer buying journey and order processing through E-Commerce Website and Sales Force App o Operationalized and streamlined end to end Cash on Delivery (COD) channel for the Sales Force App and reduced order processing TAT from 72 hrs. to 36 hrs.

Finance and Adminstration Coordinator at TRYST, IIT Delhi, Sep 2017 - Feb 2018 · 6 mos, On-site

Student Coordinator, P&G StartUp Challenge at Kraftshala, Sep 2017 - Oct 2017 · 2 mos, New Delhi Area, India, o Assisted Kraftshala in organizing P&G startup challenge competition which was focused on solving next gen. Supply Chain and Marketing problem o Created, executed and monitored the promotional plan to connect with startups across the country

Education

Master of Business Administration (MBA), Business Administration and Management, General, Indian Institute of Technology, Delhi

Certificate Course, 1. International Management 2. Status of Industry 4.0 in Germany, HHL Leipzig Graduate School of Management- Germany