Headline

Content Marketing | Accelerating AI and Crypto in India

About

Hi, I'm an ecosystem player with 7+ years in crypto, and I work closely with early-stage founders on product, GTM, and marketing. I like building mental models first and letting the execution follow from there. At 1delta, that meant going deep on integrations across different chains and designing activation programs that actually moved volume. Alongside that, I built Hyperliquid India through direct relationships and product-driven content aimed at educating traders, taking the community from around 100 members to 1,000+. I also hosted some great IRL events during ETHGlobal New Delhi and India Blockchain Week. In 2025, I took a step back to try something new and led India's first crypto residency with StarkWare through Starknet Outpost, working hands-on with 15+ founding teams as they went from idea to early product. Every project that came out of that cohort has since raised ecosystem grants. Alongside 1delta, I also co-organize DeFi Founder Club events in Dubai and Singapore, because staying close to the people actually building is where the next signals are. In my free time, I build micro products by vibecoding, mostly small tools that scratch an itch or test an idea fast. TLDR: I started in marketing, so I know how to make a story land. But what I actually do is closer to systems work. If you're building in Web3 and want someone who thinks in systems and executes without hand-holding, let's talk.

Location

Bengaluru

AI stack

claude

codex

lovable

notion

railway

tl;dv

Work experience

Long Term Investor at Ethereum, Apr 2025 - Present · 1 yr 5 mos, Global, Bought $ETH at $4800. Please don't mention this during our call.

Marketing at 1delta Labs, Jan 2025 - Present · 1 yr 8 mos, India, I handle content, marketing, ecosystem strategy, and everything in between.

Retail Exit Liquidity at Crypto, Sep 2024 - Present · 2 yrs, Trenches, Life is tough, but it's tougher in Crypto.

Travel at Career Break, Sep 2024 - Nov 2024 · 3 mos, Bangkok City, Thailand, Work was getting overwhelming, and I knew I needed a break. So I packed my bag and took a solo trip to Darjeeling, West Bengal. I wanted to climb the mountains, breathe cleaner air, and just be still for a while. A month later, I booked another trip and this time to Thailand. I spent time in Bangkok and Phuket, swam in the ocean, explored a new culture, and recharged fully. Since it lined up with Devcon, I ended up attending with friends too. Two trips. One much-needed reset.

Social Media Manager | Storyteller at Self Employed, May 2019 - Jan 2021 · 1 yr 9 mos, I help brands grow on social media and build engaged communities—so they can become the most relevant name in their niche. What I do: - Build audience-focused strategies that align with your product and growth goals - Create and manage a consistent content calendar across platforms - Write sharp, relevant posts that educate, engage, or spark conversation - Handle replies, quote tweets, and DMs to build real engagement - Manage your community on Discord and Telegram, keeping things active and aligned I mostly work on Twitter, LinkedIn, and Instagram, depending on where your audience lives and what you’re building.

Freelance B2B Writer at Self Employed, Feb 2018 - Dec 2025 · 7 yrs 11 mos, I help brands build a strong online presence through strategic, well-crafted content. My niche spans DeFi, Restaking, Lending & Borrowing, as well as SaaS and FinTech. I focus on delivering clarity through easy-to-read, deeply researched, and data-backed writing. My content work includes: - Long-form blogs and explainers that break down complex systems into digestible insights - Content strategy and ideation customized to product positioning and audience pain points - SEO-first execution to ensure visibility and long-term organic reach - Thought leadership pieces designed to establish authority across Web3 and SaaS ecosystems - Social media content that stands out Occasionally, I do some Reply Guy-ing on Twitter (from my personal profile), but my core work lies in helping brands build momentum, blending full-stack marketing, GTM planning, and social media execution to drive growth across channels. TLDR: I align execution with growth.

Education

Bachelor of Arts - BA (Hons.), Bachelor of Arts, University of Calcutta

Public links

github: https://github.com/imdavid21

uddalak.xyz: https://uddalak.xyz/