---
title: "Udayan B. - Strategy Analyst, Market and Competitor Analysis in Bengaluru | Tal"
description: "Meet Udayan B., Automotive Strategy at Harman | Automotive Consulting | Mobility & Tech Market & Competitor Analysis | CMI Certified for Professional Consulting, Strategic Management & Leadership (Cf. Mgr.) based in Bengaluru. AI stack includes claude and ChatGPT."
image: "https://tal.club/meet/udayan-basu/share-image"
---

# Udayan B\. on Tal

## Headline

Automotive Strategy at Harman \| Automotive Consulting \| Mobility & Tech Market & Competitor Analysis \| CMI Certified for Professional Consulting, Strategic Management & Leadership \(Cf\. Mgr\.\)

## About

I’m a strategy\-focused consulting analyst with 5\+ years of experience delivering high\-impact insights for global automotive OEMs and Tier\-1s\. My core expertise lies in connectivity & mobility, software\-defined vehicles \(SDVs\), electrification, and HMI/UX trends\. At Harman International and SBD Automotive, I’ve led competitive benchmarking projects, go\-to\-market advisory, market sizing studies and product research across Europe, Japan, and North America — working with internal stakeholders and clients like Mercedes\-Benz, GM, and Subaru, amongst more\. I bring structured research, stakeholder alignment, and global delivery execution to every engagement\. Let’s connect if you’re building the future of mobility, EVs, or automotive intelligence\.

## Location

Bengaluru

## AI stack

claude

ChatGPT

## Work experience

Strategy Analyst, Market and Competitor Analysis at HARMAN International, Aug 2025 \- Present · 1 yr 3 mos, Bengaluru, Karnataka, India

Consulting Analyst at SBD Automotive, Aug 2023 \- Jul 2025 · 2 yrs, Bengaluru, Karnataka, India

Research Analyst at SBD Automotive, Apr 2021 \- Aug 2023 · 2 yrs 5 mos, Bengaluru, Karnataka, India

Editor at Cactus Communications, Oct 2020 \- Feb 2021 · 5 mos, India

Internship Trainee at Mercedes\-Benz, Jul 2019 \- Jul 2019 · 1 mo, Ahmedabad

Vocational Trainee at JCB India Ltd\., Jul 2017 \- Jul 2017 · 1 mo, Greater Jaipur Area

## Education

Master of Science \- MS, Automotive Engineering, Coventry University

Bachelor of Technology, Mechanical Engineering, SRM IST Chennai

[View the original profile](https://tal.club/meet/udayan-basu)

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