---
title: "Uday v - Program Manager in Greater Bengaluru Area | Tal"
description: "Meet Uday v, Program Manager at Crew by Swiggy | Ex-MakeMyTrip (redBus) , Vijayanand Travels | 12+ Years of Experience in Mobility, Travel, Tourism , Transportation | Operations and Program Management based in Greater Bengaluru Area. AI stack includes anthropic apis."
image: "https://tal.club/meet/uday-v/share-image"
---

# Uday v on Tal

## Headline

Program Manager at Crew by Swiggy \| Ex\-MakeMyTrip \(redBus\) , Vijayanand Travels \| 12\+ Years of Experience in Mobility, Travel, Tourism , Transportation \| Operations and Program Management

## About

Program Management \| Operations Management \| Partnerships : With 12\+ years of expertise, I specialize in driving revenue growth, streamlining processes and building high\-performing teams\. My career spans in Semi \- Leadership roles within the logistics and mobility sectors, where I consistently deliver operational excellence, optimize supply chains and build long\-lasting client relationships\. Core Competencies: 1\) Operations Management & Process Optimization\. 2\) Business Development & Key Account Management\. 3\) Team Leadership & Cross\-Functional Collaboration\. 4\) Mobility Operations\. I believe in a solutions\-driven approach, using data insights to redefine customer experience and operational efficiency\.

## Location

Greater Bengaluru Area

## AI stack

anthropic apis

## Work experience

Program Manager at Swiggy, Aug 2024 \- Oct 2026 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Network Expansion & Partner On boarding: Spearheaded the establishment of a Pan\-India mobility and service network, on boarding 75\+ diversified partners, including 60 Bus\-Cab and 20 Government\-entity desks, to build a seamless supply\-side ecosystem\. Monetization & Growth: Developed and scaled revenue streams by initiating monetization strategies for 25\+ network partners, focusing on long\-term sustainability and channel ROI\. Operational Infrastructure: Designed and implemented Standard Operating Procedures \(SOPs\) for complex partnership workflows, ensuring seamless coordination between front\-end interfaces \(buyer apps\) and back end partner operations\. Multi\-City Program Management: Managed a cross\-functional team of 25\+ On ground Runners to oversee end\-to\-end runner management across major hubs \(Bangalore, Chennai, Hyderabad,Pune ,Mumbai ,Goa , Delhi ,Mumbai ,Kolkata \), focusing on performance tracking and resolving high\-priority operational challenges\. Stakeholder Engagement: Acted as the primary lead for high\-level stakeholder relationships, ensuring alignment between diverse vendor categories and platform growth objectives\.

Program Manager at Vijayanand Travels, Aug 2023 \- Jun 2024 · 11 mos, Greater Bengaluru Area, Vertical Diversification: Spearheaded the integration of new business verticals, including Cabs, Hotels, Flights, Holidays, and Activities, through a strategic partnership with EMT\. Revenue Optimization: Engineered a Dynamic Pricing model for 20% of service offerings, resulting in a 26% Month\-on\-Month \(MoM\) revenue increase\. Strategic Tech Partnerships: Led high\-level integrations with Google Wallet and Google Maps, ensuring seamless end\-to\-end service visibility and booking for VRL Travels\. Payment Ecosystem Expansion: Enhanced checkout conversion rates by integrating premium payment gateways and loyalty platforms, including Juspay, PhonePe, and Cred Pay\. Multi\-Modal Transit Initiatives: Currently leading negotiations with Metro Corporations \(Bangalore, Hyderabad, Mumbai, Pune, Ahmedabad\) to integrate metro ticketing into the web and app platforms\. Corporate Sales Strategy: Established the EMT Corporate Account tie\-up to centralize and manage high\-volume business travel requests\. Customer Retention & Loyalty: Boosted user LTV \(Lifetime Value\) through strategic integrations with cross\-platform rewards with partners like Zepto and PhonePe\. Network Expansion & Yield Management: Optimized revenue streams by identifying untapped routes, on boarding premium fleets, and utilizing market research to pinpoint high\-density boarding and dropping points\. Ancillary Revenue Streams: Scaled value\-added services by enabling Travel Insurance features across all booking modules, enhancing user security and per\-passenger revenue\.

Program Manager at MakeMyTrip, Apr 2020 \- Jul 2023 · 3 yrs 4 mos, Program Ownership & Strategy: Spearheaded the end\-to\-end launch and scaling of Primo, redBus flagship premium service, developing comprehensive SOPs for product flow, bus branding, and operational execution\. Scale & Brand Visibility: Successfully scaled the program to 3,000\+ branded Primo buses, significantly enhancing Top\-of\-Mind Awareness \(TOMA\) and offline marketing footprint across key markets\. Full\-Cycle P&L Management: Managed the program’s Profit & Loss \(P&L\), overseeing budget allocation for lounge scouting, staff training, and vendor management to ensure long\-term financial viability\. Data\-Driven Growth: Utilized Google Analytics to identify demand patterns, executing SEO strategies and paid ad campaigns to grow the re targeting base and drive high\-intent traffic\. Cross\-Functional Leadership: Led a multi\-disciplinary team through recruitment, mentoring, and training, while collaborating with tech and product teams to refine the user experience\. Operational Excellence: Expertly handled crisis management and conflict resolution, maintaining high hygiene KPIs and Star Ratings through rigorous quality management and risk assessment\. Market Intelligence: Conducted deep\-dive competitive and market analysis to stay ahead of industry trends, ensuring Primo remained the gold standard for premium bus travel in India\.

Assistant Manager at MakeMyTrip, Apr 2019 \- Mar 2020 · 1 yr, Portfolio Management: Directly managed high\-value Key Accounts, including industry leaders such as VRL Travels, SRS Travels, Sugama, Seabird, Komitla, and Jabbar Travels, ensuring long\-term partnership sustainability\. Government Relations: Acted as the primary point of contact for KSTDC \(Government of Karnataka\), managing public\-sector accounts and aligning corporate objectives with government transport initiatives\. Strategic Market Development: Spearheaded new route launches and market penetration strategies across high\-demand clusters including Mangalore, Udupi, Hubli, and Belgaum\. Revenue & Yield Management: Optimized operator profitability through the implementation of Dynamic Pricing strategies and the execution of high\-conversion Red Deals and SRP \(Search Results Page\) campaigns\. Operational Quality Control: Drove a 360\-degree approach to account hygiene, consistently improving NPS \(Net Promoter Score\) and star ratings through data\-driven service interventions\. In\-App Marketing Excellence: Leveraged redBus marketing toolkit to increase operator visibility and seat occupancy, balancing premium branding with performance\-led revenue growth\.

Senior Executive at MakeMyTrip, Apr 2017 \- Mar 2019 · 2 yrs, Strategic Territory Management: Spearheaded growth initiatives across high\-potential Tier 2 clusters, including Belgaum, Hubli, Mysore, Mangalore, and Udupi Etc tailoring strategies to local market dynamics\. Hyper\-Local Marketing Execution: Directed comprehensive 360\-degree marketing campaigns, ranging from offline branding \(bus interiors and office signage\) to ground\-level activation like pamphlet distribution and counter co\-promotions\. Strategic Partnerships: Collaborated with bus operators to implement co\-branding initiatives, significantly increasing brand visibility and trust within local transport hubs\. Operational Health & Revenue: Partnered with supply partners to monitor and optimize key hygiene metrics and revenue\-linked KPIs, ensuring a high\-quality traveler experience\. Digital Adoption & User Acquisition: Accelerated the adoption of red Bus tech products among traditional operators and executed digital "nudges" to convert offline travelers into a loyal online user base\. Brand Visibility: Enhanced redBus physical footprint in coastal and northern Karnataka by securing prime branding real estate at operator counters and boarding points\.

Professional development at Career Break, Mar 2013 \- Jul 2015 · 2 yrs 5 mos, Greater Bengaluru Area, Competitive Entrance: Successfully cleared the KMAT examination to secure a seat in a competitive full\-time regular MBA program\. Academic Excellence: Graduated with a strong aggregate score of 70%, demonstrating consistent performance and a deep understanding of core business disciplines\. Strategic Specialization: Focused on Marketing and Human Resource Management, gaining the theoretical foundation required for high\-stakes B2B/B2C business development and team leadership\. Industry Alignment: Proactively engaged in skill up liftment programs during the course to ensure professional readiness and alignment with global industry standards\.

Assistant Program Manager at Chandan Hardware & Electricals, Aug 2011 \- Dec 2012 · 1 yr 5 mos, Greater Bengaluru Area, Strategic Client Acquisition: Successfully managed a high\-volume sales funnel, converting qualified leads into long\-term accounts within the Construction and Industrial Warehouse sectors\. End\-to\-End Sales Life cycle: Led the entire sales process from initial pitch and value proposition presentation to final contract closure and on boarding\. Relationship Management: Cultivated strategic partnerships with hardware retailers and construction firms, serving as the primary point of contact for objection handling and solution\-based selling\. Financial Operations & Revenue Recovery: Optimized the post\-sales cycle by overseeing accurate invoicing and ensuring 100% timely payment collections, maintaining a healthy cash flow for the business\. Performance Tracking: Monitored key sales metrics and inventory movement to provide data\-driven insights for future market expansion and demand forecasting\.

## Education

Master of Business Administration \- MBA, Marketing, bangalore university

Bachelors of computer application, Computer Science, bangalore university

[View the original profile](https://tal.club/meet/uday-v)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/uday-v#person",
      "name": "Uday v",
      "url": "https://tal.club/meet/uday-v",
      "image": "https://tal.club/meet/uday-v/profile-photo.jpg",
      "description": "Meet Uday v, Program Manager at Crew by Swiggy | Ex-MakeMyTrip (redBus) , Vijayanand Travels | 12+ Years of Experience in Mobility, Travel, Tourism , Transportation | Operations and Program Management based in Greater Bengaluru Area. AI stack includes anthropic apis.",
      "jobTitle": "Program Manager",
      "worksFor": {
        "@type": "Organization",
        "name": "Swiggy"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Program Manager"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Greater Bengaluru Area"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "bangalore university"
        },
        {
          "@type": "EducationalOrganization",
          "name": "bangalore university"
        }
      ],
      "knowsAbout": [
        "anthropic apis"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/uday-v#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/uday-v#webpage",
      "url": "https://tal.club/meet/uday-v",
      "name": "Uday v on Tal",
      "description": "Meet Uday v, Program Manager at Crew by Swiggy | Ex-MakeMyTrip (redBus) , Vijayanand Travels | 12+ Years of Experience in Mobility, Travel, Tourism , Transportation | Operations and Program Management based in Greater Bengaluru Area. AI stack includes anthropic apis.",
      "dateModified": "2026-10-22T08:42:56.301Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/uday-v#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/uday-v/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/uday-v/profile-photo.jpg",
        "caption": "Uday v profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```