Headline

Program Manager at Crew by Swiggy | Ex-MakeMyTrip (redBus) , Vijayanand Travels | 12+ Years of Experience in Mobility, Travel, Tourism , Transportation | Operations and Program Management

About

Program Management | Operations Management | Partnerships : With 12+ years of expertise, I specialize in driving revenue growth, streamlining processes and building high-performing teams. My career spans in Semi - Leadership roles within the logistics and mobility sectors, where I consistently deliver operational excellence, optimize supply chains and build long-lasting client relationships. Core Competencies: 1) Operations Management & Process Optimization. 2) Business Development & Key Account Management. 3) Team Leadership & Cross-Functional Collaboration. 4) Mobility Operations. I believe in a solutions-driven approach, using data insights to redefine customer experience and operational efficiency.

Location

Greater Bengaluru Area

AI stack

anthropic apis

Work experience

Program Manager at Swiggy, Aug 2024 - Oct 2026 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Network Expansion & Partner On boarding: Spearheaded the establishment of a Pan-India mobility and service network, on boarding 75+ diversified partners, including 60 Bus-Cab and 20 Government-entity desks, to build a seamless supply-side ecosystem. Monetization & Growth: Developed and scaled revenue streams by initiating monetization strategies for 25+ network partners, focusing on long-term sustainability and channel ROI. Operational Infrastructure: Designed and implemented Standard Operating Procedures (SOPs) for complex partnership workflows, ensuring seamless coordination between front-end interfaces (buyer apps) and back end partner operations. Multi-City Program Management: Managed a cross-functional team of 25+ On ground Runners to oversee end-to-end runner management across major hubs (Bangalore, Chennai, Hyderabad,Pune ,Mumbai ,Goa , Delhi ,Mumbai ,Kolkata ), focusing on performance tracking and resolving high-priority operational challenges. Stakeholder Engagement: Acted as the primary lead for high-level stakeholder relationships, ensuring alignment between diverse vendor categories and platform growth objectives.

Program Manager at Vijayanand Travels, Aug 2023 - Jun 2024 · 11 mos, Greater Bengaluru Area, Vertical Diversification: Spearheaded the integration of new business verticals, including Cabs, Hotels, Flights, Holidays, and Activities, through a strategic partnership with EMT. Revenue Optimization: Engineered a Dynamic Pricing model for 20% of service offerings, resulting in a 26% Month-on-Month (MoM) revenue increase. Strategic Tech Partnerships: Led high-level integrations with Google Wallet and Google Maps, ensuring seamless end-to-end service visibility and booking for VRL Travels. Payment Ecosystem Expansion: Enhanced checkout conversion rates by integrating premium payment gateways and loyalty platforms, including Juspay, PhonePe, and Cred Pay. Multi-Modal Transit Initiatives: Currently leading negotiations with Metro Corporations (Bangalore, Hyderabad, Mumbai, Pune, Ahmedabad) to integrate metro ticketing into the web and app platforms. Corporate Sales Strategy: Established the EMT Corporate Account tie-up to centralize and manage high-volume business travel requests. Customer Retention & Loyalty: Boosted user LTV (Lifetime Value) through strategic integrations with cross-platform rewards with partners like Zepto and PhonePe. Network Expansion & Yield Management: Optimized revenue streams by identifying untapped routes, on boarding premium fleets, and utilizing market research to pinpoint high-density boarding and dropping points. Ancillary Revenue Streams: Scaled value-added services by enabling Travel Insurance features across all booking modules, enhancing user security and per-passenger revenue.

Program Manager at MakeMyTrip, Apr 2020 - Jul 2023 · 3 yrs 4 mos, Program Ownership & Strategy: Spearheaded the end-to-end launch and scaling of Primo, redBus flagship premium service, developing comprehensive SOPs for product flow, bus branding, and operational execution. Scale & Brand Visibility: Successfully scaled the program to 3,000+ branded Primo buses, significantly enhancing Top-of-Mind Awareness (TOMA) and offline marketing footprint across key markets. Full-Cycle P&L Management: Managed the program’s Profit & Loss (P&L), overseeing budget allocation for lounge scouting, staff training, and vendor management to ensure long-term financial viability. Data-Driven Growth: Utilized Google Analytics to identify demand patterns, executing SEO strategies and paid ad campaigns to grow the re targeting base and drive high-intent traffic. Cross-Functional Leadership: Led a multi-disciplinary team through recruitment, mentoring, and training, while collaborating with tech and product teams to refine the user experience. Operational Excellence: Expertly handled crisis management and conflict resolution, maintaining high hygiene KPIs and Star Ratings through rigorous quality management and risk assessment. Market Intelligence: Conducted deep-dive competitive and market analysis to stay ahead of industry trends, ensuring Primo remained the gold standard for premium bus travel in India.

Assistant Manager at MakeMyTrip, Apr 2019 - Mar 2020 · 1 yr, Portfolio Management: Directly managed high-value Key Accounts, including industry leaders such as VRL Travels, SRS Travels, Sugama, Seabird, Komitla, and Jabbar Travels, ensuring long-term partnership sustainability. Government Relations: Acted as the primary point of contact for KSTDC (Government of Karnataka), managing public-sector accounts and aligning corporate objectives with government transport initiatives. Strategic Market Development: Spearheaded new route launches and market penetration strategies across high-demand clusters including Mangalore, Udupi, Hubli, and Belgaum. Revenue & Yield Management: Optimized operator profitability through the implementation of Dynamic Pricing strategies and the execution of high-conversion Red Deals and SRP (Search Results Page) campaigns. Operational Quality Control: Drove a 360-degree approach to account hygiene, consistently improving NPS (Net Promoter Score) and star ratings through data-driven service interventions. In-App Marketing Excellence: Leveraged redBus marketing toolkit to increase operator visibility and seat occupancy, balancing premium branding with performance-led revenue growth.

Senior Executive at MakeMyTrip, Apr 2017 - Mar 2019 · 2 yrs, Strategic Territory Management: Spearheaded growth initiatives across high-potential Tier 2 clusters, including Belgaum, Hubli, Mysore, Mangalore, and Udupi Etc tailoring strategies to local market dynamics. Hyper-Local Marketing Execution: Directed comprehensive 360-degree marketing campaigns, ranging from offline branding (bus interiors and office signage) to ground-level activation like pamphlet distribution and counter co-promotions. Strategic Partnerships: Collaborated with bus operators to implement co-branding initiatives, significantly increasing brand visibility and trust within local transport hubs. Operational Health & Revenue: Partnered with supply partners to monitor and optimize key hygiene metrics and revenue-linked KPIs, ensuring a high-quality traveler experience. Digital Adoption & User Acquisition: Accelerated the adoption of red Bus tech products among traditional operators and executed digital "nudges" to convert offline travelers into a loyal online user base. Brand Visibility: Enhanced redBus physical footprint in coastal and northern Karnataka by securing prime branding real estate at operator counters and boarding points.

Professional development at Career Break, Mar 2013 - Jul 2015 · 2 yrs 5 mos, Greater Bengaluru Area, Competitive Entrance: Successfully cleared the KMAT examination to secure a seat in a competitive full-time regular MBA program. Academic Excellence: Graduated with a strong aggregate score of 70%, demonstrating consistent performance and a deep understanding of core business disciplines. Strategic Specialization: Focused on Marketing and Human Resource Management, gaining the theoretical foundation required for high-stakes B2B/B2C business development and team leadership. Industry Alignment: Proactively engaged in skill up liftment programs during the course to ensure professional readiness and alignment with global industry standards.

Assistant Program Manager at Chandan Hardware & Electricals, Aug 2011 - Dec 2012 · 1 yr 5 mos, Greater Bengaluru Area, Strategic Client Acquisition: Successfully managed a high-volume sales funnel, converting qualified leads into long-term accounts within the Construction and Industrial Warehouse sectors. End-to-End Sales Life cycle: Led the entire sales process from initial pitch and value proposition presentation to final contract closure and on boarding. Relationship Management: Cultivated strategic partnerships with hardware retailers and construction firms, serving as the primary point of contact for objection handling and solution-based selling. Financial Operations & Revenue Recovery: Optimized the post-sales cycle by overseeing accurate invoicing and ensuring 100% timely payment collections, maintaining a healthy cash flow for the business. Performance Tracking: Monitored key sales metrics and inventory movement to provide data-driven insights for future market expansion and demand forecasting.

Education

Master of Business Administration - MBA, Marketing, bangalore university

Bachelors of computer application, Computer Science, bangalore university