Headline

Head of Brand & Product Marketing | Upstox | Ex-My11Circle | MICA

About

I grew up in 13 states. New city every 3 years. New school, new friends, new everything, before I'd even finished figuring out the last one. It turned out to be the best marketing education I never paid for. By the time I was in my second year of engineering, I was already freelancing in digital marketing and affiliate strategy — not because I planned to, but because I was genuinely curious about how attention works. That curiosity made me financially independent at 20. It's also never really switched off. I'm a misplaced engineer who found his calling in Brand & Marketing. After a PGDM from MICA, I spent time in advertising as a Brand Strategist working across Twitter, NBA, Citibank, Pernod Ricard, and a handful of others. I learned how great brands think, how insight becomes idea, and how ideas become campaigns that actually move people. Then I joined My11Circle as the first brand hire when fantasy sports in India was still a loud, messy category fight. Over the next five years, we went from 0 to ₹1,800 Cr in revenue. I built a brand team of 8, led 20+ national campaigns across IPL, World Cup, and Kabaddi, managed 300 Cr+ in Annual P&L, and helped take the brand to 90% awareness and #2 market position. Along the way, I also structured a ₹200 Cr+ co-presenting sponsorship with Jio Hotstar and ran ambassador strategy for 100+ influencers and 20+ celebrities from Ranveer Singh to Shubman Gill. I've always thought of brand-building the way a sportsperson thinks about the game, read the situation, respond to what the moment needs, and keep your eye on what actually wins. That's the only framework that's ever worked for me. What I do best: brand strategy and positioning, integrated 360° campaigns, sponsorships and partnerships, consumer insight-led storytelling, and working closely with founders and CXOs to make brand a real business lever ,not just a cost centre. If you're building something interesting and think I might be useful, do reach out. No agenda needed.

Location

Mumbai Metropolitan Region

AI stack

gemini

Work experience

Head Of Marketing at PowerUp Money, Jul 2026 - Present · 2 mo, Bengaluru, Karnataka, India

Associate Director-Brand Marketing at Games24x7, Apr 2024 - Mar 2026 · 2 yrs, Mumbai Metropolitan Region

Senior Brand Marketing Manager at Games24x7, Apr 2022 - Apr 2024 · 2 yrs 1 mo, Mumbai, Maharashtra, India, • Brand Building: Defining Brand Communication Guidelines, Brand Positioning, Consumer Research • Performance Marketing- Creative Communication Strategy for all the digital channels- GDN, FB, Influencers, Affiliates, Native Platforms • P&L Management & Reporting: Cost Management for all Brand Initiatives, External Partners, Celebrity Costs, Media Planning • Stakeholder Management: Managing External Partnerships, Hotstar, Media Agency, Social Media Agency, Mainline Agency, Broadcaster for TV Campaigns, IPL Team Sponsorships

Brand Marketing Manager at Games24x7, Mar 2020 - Apr 2022 · 2 yrs 2 mos, Mumbai Metropolitan Region

Senior Brand Strategist at Jack in the Box Worldwide, May 2019 - Feb 2020 · 10 mos, Mumbai Metropolitan Region, Brand Portfolio: Times of India, Marico, ITC, Pedigree • Marico - Digital and content strategy for Marico’s new range of hair care lines and also working with the analytics team to improve the effectiveness of digital campaigns • ITC- Digital launch of a new anti-smoking product line by ITC that involvesld defining the brand proposition, content, digital strategy, Digital media planning & e-commerce strategy • Pedigree- Conceptualized Digital Marketing Strategy for Pedigree Digital initiatives through our proprietary tool Click to Cart

Brand Strategist at Publicis, Mar 2018 - May 2019 · 1 yr 3 mos, Mumbai Metropolitan Region, Brand Portfolio: Twitter, Heineken, Amstel, MX Player, NBA, SonyLIV, Zee Tv channels cluster, Citibank, Nerolac, Brand Factory, Macroman, Ovenstory • Twitter- Worked on 2 major projects for Twitter India’s app onboarding, engagement strategy that helped in new user retention, and increases in time spent on a Twitter mobile app • SonyLiv- Defined the brand positioning, campaign strategy for FIFA World cup, India cricket tour of SA, and Australia helping to achieve record viewership on the SonyLiv app • NBA- Defined the communication strategy for NBA India 2018-19, Campaign strategy for NBA’s exclusive primetime Sunday games • Citibank- Digital-first performance campaigns ranging from Travel, Food, product features to new product launches

Brand Strategist at PAD Pvt. Ltd., Apr 2017 - Jan 2018 · 10 mos, Hyderabad Area, India, Closely worked with the different teams across functions to come up with a communication strategy for brands on offline and digital platforms Work experience on 15 brands across new and retainer businesses with category experience of FMCG, Health & Wellness, Electronics, Real estate, and F&B Business Development: Onboarded 10+ New Business during my stint at PAD

Education

PGDM-C, Strategic Marketing and Communications, MICA | The School of Ideas

Product & Growth, GrowthX®