Tushar Rastogi profile photo 1 on Tal

Tushar Rastogi

Marketing Manager - India | Data Analytics

Bengaluru

9+ years of work experience

Rohde & Schwarz
Dec 20233 yrsPresent

India

Marketing professional with 9+ years driving integrated go-to-market strategy across field, digital, and channel marketing, with a focus on customer intelligence and demand generation across India’s business and consumer markets, including industrial technology. Proven track record translating market, buyer, and consumer insight into sales-enabling campaigns, partner-led programs, and pipeline and customer acquisition growth; backed by strong command of CRM, marketing automation, and analytics platforms. Currently building AI-driven capability into the marketing function, from automated market intelligence to AI-assisted outbound and lead qualification, to sharpen targeting and improve conversion efficiency.
Tata Hitachi Construction Machinery Company Private Limited
Sep 20234 mosDec 2023

Bengaluru, Karnataka, India

With over 6 years of dynamic experience, I have excelled as a Senior Manager in Data Analytics & Marketing at Tata Hitachi. My tenure includes a pivotal role as Regional Marketing Manager for North India. I have a proven track record in leveraging advanced data management and digital marketing strategies to drive customer engagement and market growth. My expertise encompasses data-driven decision-making, campaign optimization, and integrating analytics with innovative marketing initiatives to enhance brand presence and achieve business objectives.
GMMCO Ltd
Nov 20211 yr 11 mosSep 2023

Hyderabad, Telangana, India

Marketing Manager with 6+ years of experience in brand communication, marketing, content creation, data management and data analytics, and product management. Highly skilled at developing and implementing innovative campaigns, strategic initiatives, and content strategies to increase brand recognition, loyalty, and revenue. Proven success in driving brand awareness, engagement, and sales through integrated marketing campaigns, product launches, digital marketing, and public relations.
GMMCO Ltd
Jan 20183 yrs 11 mosNov 2021

Hyderabad, Telangana, India

Accomplished professional with experience in Offline and digital marketing, data analytics, and content writing | Organized and creative | Experienced in working for diverse groups of clients and industries | Hard-working achiever | Dedicated to on-time delivery
GMMCO Ltd
Jul 20176 mosDec 2017

Chennai, Tamil Nadu, India

Nielsen India
Mar 20163 mosMay 2016

New Delhi Area, India

• Collected various forms of data pertaining for the projects, through primary research: Interviewing & Auditing Ensuring that all the data is accurate and properly organized. • Conducted market research for Adidas/ Reebok to analyze the satisfaction levels of customers. • Presented an analysis on the factors influencing the customer’s decision and behavior.

Tushar’s AI Stack

claude
claude
grok
grok

Education

International Institute of Information Technology Bangalore

Executive Post Graduation Program in Data Science, Specialization in Business Intelligence and Data Analytics

International Institute of Information Technology Bangalore

20221 yr2023

Master of Business Administration (MBA), Marketing and Operations

ICFAI Business School ,Hyderabad

20152 yrs2017

Join Tushar and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Tushar Rastogi on Tal

Headline

Marketing Manager - India | Data Analytics

About

Driving strategic growth through insight-led, integrated marketing. Marketing professional with 9+ years driving integrated go-to-market strategy across field, digital, and channel marketing, with a focus on customer intelligence and demand generation across India’s business and consumer markets, including industrial technology. Proven track record translating market, buyer, and consumer insight into sales-enabling campaigns, partner-led programs, and pipeline and customer acquisition growth; backed by strong command of CRM, marketing automation, and analytics platforms. Currently building AI-driven capability into the marketing function, from automated market intelligence to AI-assisted outbound and lead qualification, to sharpen targeting and improve conversion efficiency.

Location

Bengaluru

AI stack

claude

grok

Work experience

Marketing Manager - India at Rohde & Schwarz, Dec 2023 - Present · 3 yrs, India, Marketing professional with 9+ years driving integrated go-to-market strategy across field, digital, and channel marketing, with a focus on customer intelligence and demand generation across India’s business and consumer markets, including industrial technology. Proven track record translating market, buyer, and consumer insight into sales-enabling campaigns, partner-led programs, and pipeline and customer acquisition growth; backed by strong command of CRM, marketing automation, and analytics platforms. Currently building AI-driven capability into the marketing function, from automated market intelligence to AI-assisted outbound and lead qualification, to sharpen targeting and improve conversion efficiency.

Senior Manager - Data Analytics & Marketing at Tata Hitachi Construction Machinery Company Private Limited, Sep 2023 - Dec 2023 · 4 mos, Bengaluru, Karnataka, India, With over 6 years of dynamic experience, I have excelled as a Senior Manager in Data Analytics & Marketing at Tata Hitachi. My tenure includes a pivotal role as Regional Marketing Manager for North India. I have a proven track record in leveraging advanced data management and digital marketing strategies to drive customer engagement and market growth. My expertise encompasses data-driven decision-making, campaign optimization, and integrating analytics with innovative marketing initiatives to enhance brand presence and achieve business objectives.

Marketing Manager at GMMCO Ltd, Nov 2021 - Sep 2023 · 1 yr 11 mos, Hyderabad, Telangana, India, Marketing Manager with 6+ years of experience in brand communication, marketing, content creation, data management and data analytics, and product management. Highly skilled at developing and implementing innovative campaigns, strategic initiatives, and content strategies to increase brand recognition, loyalty, and revenue. Proven success in driving brand awareness, engagement, and sales through integrated marketing campaigns, product launches, digital marketing, and public relations.

Deputy Manager at GMMCO Ltd, Jan 2018 - Nov 2021 · 3 yrs 11 mos, Hyderabad, Telangana, India, Accomplished professional with experience in Offline and digital marketing, data analytics, and content writing | Organized and creative | Experienced in working for diverse groups of clients and industries | Hard-working achiever | Dedicated to on-time delivery

Management Trainee at GMMCO Ltd, Jul 2017 - Dec 2017 · 6 mos, Chennai, Tamil Nadu, India

Intern at Nielsen India, Mar 2016 - May 2016 · 3 mos, New Delhi Area, India, • Collected various forms of data pertaining for the projects, through primary research: Interviewing & Auditing Ensuring that all the data is accurate and properly organized. • Conducted market research for Adidas/ Reebok to analyze the satisfaction levels of customers. • Presented an analysis on the factors influencing the customer’s decision and behavior.

Education

Executive Post Graduation Program in Data Science, Specialization in Business Intelligence and Data Analytics, International Institute of Information Technology Bangalore

Master of Business Administration (MBA), Marketing and Operations, ICFAI Business School ,Hyderabad