---
title: "Tushar Pandey - Marketing Advertising Specialist ( Meta ads ) in Navi Mumbai | Tal"
description: "Meet Tushar Pandey, Performance & Growth Marketing | ₹7.7Cr+ Ad Spend Managed | Meta Ads, Flipkart Ads, GA4, SQL | Marketing Analytics based in Navi Mumbai. AI stack includes claude code, gemini, and notebooklm."
image: "https://tal.club/meet/tushar-pandey-2/share-image"
---

# Tushar Pandey on Tal

## Headline

Performance & Growth Marketing \| ₹7\.7Cr\+ Ad Spend Managed \| Meta Ads, Flipkart Ads, GA4, SQL \| Marketing Analytics

## About

I manage performance marketing at scale — ₹7\.7Cr\+ in cumulative ad spend across 110\+ accounts on Flipkart Ads, Meta Ads, Google Ads, and LinkedIn Ads, consistently driving up to 2X ROAS through continuous A/B testing, audience segmentation, and budget optimization\. My edge is the analytics layer underneath the campaigns: I build custom performance dashboards in Looker Studio and Power BI, work directly in GA4 and Google Tag Manager to track funnel drop\-off, and use SQL to dig into the data behind the results — not just report them\. On one account, this combination helped lift average ROI from a 30% baseline to a 50% peak, and cut reporting turnaround by 40%\. Before moving fully into paid media, I spent time on the revenue side — generating and personally closing business through consultative selling while running the paid acquisition that fed the pipeline\. That dual exposure \(I've sat on both the media\-buying side and the deal\-closing side\) is why I think about campaigns in terms of business outcomes, not just clicks\. Currently based in Navi Mumbai, open to relocation and international opportunities — particularly across Ireland, the Netherlands, Denmark, and Australia\. Core tools: Meta Ads Manager, Google Ads, Flipkart Ads, LinkedIn Ads, Reddit ads, GA4, GTM, Looker Studio, Power BI, SQL, Salesforce CRM, HubSpot CRM\.

## Location

Navi Mumbai

## AI stack

claude code

gemini

notebooklm

notion

replit

ChatGPT

## Work experience

Marketing Advertising Specialist \( Meta ads \) at Accenture, Aug 2025 \- Aug 2026 · 1 yr 1 mo, Mumbai, Managed Meta Ads portfolios exceeding ₹40L\+ in spend across 30\+ businesses/month, leading creative management and A/B testing on ad copy, creatives, and audience targeting to sustain up to 2X ROAS\. Directed brand\-specific Instagram campaigns and creative strategy, aligning each account's paid media plan to its individual growth and engagement targets\.

Advertising Account Manager \(Flipkart Ads, Walmart Group\) at Accenture, Jul 2024 \- Jul 2025 · 1 yr 1 mo, Bengaluru, Owned a retail media book of business exceeding ₹60L\+/month \(₹7Cr\+ over tenure\) across 110\+ seller accounts — running technical campaign launches, sponsored product setup, keyword bidding, and budget pacing to reach up to 2X ROAS through continuous A/B testing and audience segmentation\. Drove seller growth by lifting average ROI from a 30% baseline to a 50% peak, through proactive client consultation and continuous optimization — a direct measure of campaign\-to\-revenue impact, not just spend management\. Built and presented automated performance dashboards in Looker Studio and Power BI with creative, analytics, and web stakeholders, cutting reporting turnaround by 40% — while strengthening organic visibility feeding the paid funnel through keyword research and on\-page SEO\.

Digital Marketing & Business Development at MyCaptain, Oct 2022 \- Feb 2024 · 1 yr 5 mos, Bengaluru, Led ₹30L\+ in paid acquisition spend across Google Search, Display, Performance Max, Meta Ads, and LinkedIn Ads to generate qualified leads for a B2B EdTech funnel — refining keyword targeting and audience segmentation, and using GA4/GTM insights to reduce funnel drop\-off\. Converted 100\+ monthly leads into 15\+ new customers, generating ₹70L\+ in revenue by combining performance marketing execution with consultative account management\. Personally closed ₹50L\+ in revenue \(avg\. deal size ₹70K\), working directly with leads sourced from the paid campaigns above — closing the loop from acquisition to conversion\. Exceeded quota at 109% Target vs\. Achievement, consistently surpassing monthly revenue targets\.

## Education

Bachelor of Arts, Queen Margaret University

Bachelor's degree, Hotel/Motel Administration/Management, ITM Group of Institutions

[View the original profile](https://tal.club/meet/tushar-pandey-2)

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