Headline

Performance & Growth Marketing | ₹7.7Cr+ Ad Spend Managed | Meta Ads, Flipkart Ads, GA4, SQL | Marketing Analytics

About

I manage performance marketing at scale — ₹7.7Cr+ in cumulative ad spend across 110+ accounts on Flipkart Ads, Meta Ads, Google Ads, and LinkedIn Ads, consistently driving up to 2X ROAS through continuous A/B testing, audience segmentation, and budget optimization. My edge is the analytics layer underneath the campaigns: I build custom performance dashboards in Looker Studio and Power BI, work directly in GA4 and Google Tag Manager to track funnel drop-off, and use SQL to dig into the data behind the results — not just report them. On one account, this combination helped lift average ROI from a 30% baseline to a 50% peak, and cut reporting turnaround by 40%. Before moving fully into paid media, I spent time on the revenue side — generating and personally closing business through consultative selling while running the paid acquisition that fed the pipeline. That dual exposure (I've sat on both the media-buying side and the deal-closing side) is why I think about campaigns in terms of business outcomes, not just clicks. Currently based in Navi Mumbai, open to relocation and international opportunities — particularly across Ireland, the Netherlands, Denmark, and Australia. Core tools: Meta Ads Manager, Google Ads, Flipkart Ads, LinkedIn Ads, Reddit ads, GA4, GTM, Looker Studio, Power BI, SQL, Salesforce CRM, HubSpot CRM.

Location

Navi Mumbai

AI stack

claude code

gemini

notebooklm

notion

replit

ChatGPT

Work experience

Marketing Advertising Specialist ( Meta ads ) at Accenture, Aug 2025 - Aug 2026 · 1 yr 1 mo, Mumbai, Managed Meta Ads portfolios exceeding ₹40L+ in spend across 30+ businesses/month, leading creative management and A/B testing on ad copy, creatives, and audience targeting to sustain up to 2X ROAS. Directed brand-specific Instagram campaigns and creative strategy, aligning each account's paid media plan to its individual growth and engagement targets.

Advertising Account Manager (Flipkart Ads, Walmart Group) at Accenture, Jul 2024 - Jul 2025 · 1 yr 1 mo, Bengaluru, Owned a retail media book of business exceeding ₹60L+/month (₹7Cr+ over tenure) across 110+ seller accounts — running technical campaign launches, sponsored product setup, keyword bidding, and budget pacing to reach up to 2X ROAS through continuous A/B testing and audience segmentation. Drove seller growth by lifting average ROI from a 30% baseline to a 50% peak, through proactive client consultation and continuous optimization — a direct measure of campaign-to-revenue impact, not just spend management. Built and presented automated performance dashboards in Looker Studio and Power BI with creative, analytics, and web stakeholders, cutting reporting turnaround by 40% — while strengthening organic visibility feeding the paid funnel through keyword research and on-page SEO.

Digital Marketing & Business Development at MyCaptain, Oct 2022 - Feb 2024 · 1 yr 5 mos, Bengaluru, Led ₹30L+ in paid acquisition spend across Google Search, Display, Performance Max, Meta Ads, and LinkedIn Ads to generate qualified leads for a B2B EdTech funnel — refining keyword targeting and audience segmentation, and using GA4/GTM insights to reduce funnel drop-off. Converted 100+ monthly leads into 15+ new customers, generating ₹70L+ in revenue by combining performance marketing execution with consultative account management. Personally closed ₹50L+ in revenue (avg. deal size ₹70K), working directly with leads sourced from the paid campaigns above — closing the loop from acquisition to conversion. Exceeded quota at 109% Target vs. Achievement, consistently surpassing monthly revenue targets.

Education

Bachelor of Arts, Queen Margaret University

Bachelor's degree, Hotel/Motel Administration/Management, ITM Group of Institutions