---
title: "Tushar Mathur - Head - User Acquisition in Gurugram | Tal"
description: "Meet Tushar Mathur, Head of User Acquisition - CityMall based in Gurugram. AI stack includes cursor, hugging face, and notion."
image: "https://tal.club/meet/tushar-mathur/share-image"
---

# Tushar Mathur on Tal

## Headline

Head of User Acquisition \- CityMall

## About

Marketing professional with 8\+ years of experience across gaming, home services, and now e\-commerce — having worked with Junglee Games, Urban Company, and Games24x7\. Currently leading User Acquisition at CityMall\. I specialise in B2C growth, performance marketing at scale, building efficient acquisition engines, and solving complex growth challenges for high\-velocity Indian startups\. Always excited to connect with people building the next wave of India’s consumer internet\.

## Location

Gurugram

## AI stack

cursor

hugging face

notion

openai

## Work experience

Head \- User Acquisition at CityMall, Dec 2025 \- Present · 6 mos, Gurugram, Haryana, India, Leading User Acquisition at CityMall, powering our expansion across 60\+ cities\. Owning growth across major ad platforms to bring affordable, quality grocery shopping to Bharat\. Focused on building a high\-velocity, experiment\-first growth engine for the next 500M Indians\.

Associate Director \- Marketing at Junglee Games, Mar 2024 \- Nov 2025 · 1 yr 9 mos, Gurugram, Haryana, India, Junglee Games is one of India’s largest skill\-gaming companies, operating at massive scale across rummy, fantasy sports and casual games, with Junglee Rummy serving millions of players nationwide\. With high daily transaction volumes and deep product engagement, it’s a market leader in the real\-money gaming ecosystem\. In my role, I drive end\-to\-end growth for Junglee Rummy — leading user acquisition across geographies, strengthening the onboarding funnel, and bringing data\-driven content and messaging intelligence to improve conversions from click to deposit and grow top\-line\.

Marketing Consultant at Mossant Craft Kombucha, Jan 2024 \- Mar 2024 · 3 mos

Deputy Manager Marketing at Games24x7, Aug 2022 \- Feb 2024 · 1 yr 7 mos, Bengaluru, Karnataka, India, RummyCircle is Games24x7’s flagship brand and India’s largest online rummy platform, operating at massive scale with millions of players and industry\-leading engagement\. I was a critical part of the core team driving growth across paid, unpaid and full\-funnel improvements—expanding into key geographies, optimising the journey from ad click to active real\-money player, and strengthening content intelligence with data\-backed insights\. The focus was on scaling sustainably while keeping unit economics healthy, improving conversion efficiency end\-to\-end, and accelerating deposit\-led topline growth\.

Marketing Manager at Urban Company, Jan 2022 \- Aug 2022 · 8 mos, Gurugram, Haryana, India

Senior Marketing Analyst at Urban Company, Sep 2020 \- Jan 2022 · 1 yr 5 mos, Gurugram, Haryana, India, Senior Analyst \- Marketing \[Appliance Repairs\] 1\. GTM Strategy & Execution \- Driving new user acquisition across the Homes vertical of Urban Company\. Supporting the overall digital needs of the business with multiple channels including YouTube \(AdWords & DV360\), OTT & TV\. Planning and executing the overall Go\-to\-Market strategies for Appliance Repair categories like \- AC Service & Repair, RO Repairs & Servicing etc\. 1\.1 RO Servicing & Repair \- Launched a brand new category \- RO Servicing with the objective to increase UC’s penetration into the RO After Service Market from 0\.9% → 2\.2% by CY’23, hence effectively building a second leg to the appliance repairs business \[150Cr\+ Yearly\]\. 1\.2 Video Consultation \- Currently in the process of strategising the launch of a brand new disruptive product for the Indian market \- Appliance Repair via Video Consultation\. Pilots \+ Consumer Immersion exercises showcase potential of 2X growth via Video Consultation in H2’21\. Senior Analyst \- Marketing \[Salon, Cleaning & Massage Services\] 1, CRM Channel Owner \-Looked after CRM Planning, Execution and Experimentation for Salon, Massage & Cleaning Business\. Drove various sales across India from digital POV, like Salon Spree, Big Home Rush & Festive Sale\. 2\. Post COVID Customer Reactivation \- Owner of complete reactivation efforts for getting our dormant user base back on the platform\.

Business Analyst \- SME at Urban Company, May 2020 \- Sep 2020 · 5 mos

## Education

Master of Technology \- MTech, Electronics and Communications Engineering, jaypee institute of information technology

Bachelor of Technology \- BTech, Electronics & Communication Engineering, jaypee institute of information technology

[View the original profile](https://tal.club/meet/tushar-mathur)

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