---
title: "Tushar Gupta ↗️ - Senior Research Analyst in Gurugram | Tal"
description: "Meet Tushar Gupta ↗️, Brand Strategist | Growth Marketing | Content Strategist based in Gurugram. AI stack includes elevenlabs, gemini, and midjourney."
image: "https://tal.club/meet/tushar-gupta-3/share-image"
---

# Tushar Gupta ↗️ on Tal

## Headline

Brand Strategist \| Growth Marketing \| Content Strategist

## About

Hi there\! Thanks for stopping by\. As a data\-driven professional with 4 years of experience in digital and growth strategy, I specialise in translating audience insights, social & media trends, and brand engagement metrics into actionable strategies that drive product adoption and business growth\. Most recently, I served as a senior Researcher at Adfactors PR, where I tracked and analysed social media activities across multiple clients, uncovering patterns that shaped messaging, campaigns, and strategic decisions\. Throughout my career, I have honed expertise in growth analytics, customer segmentation, brand perception tracking, content performance evaluation, and market trend analysis, consistently providing insights that inform product positioning, go\-to\-market planning, and engagement strategies\. I am now pivoting toward Product Marketing, leveraging my strengths in digital intelligence, data\-driven storytelling, and strategic growth planning to craft compelling product narratives and GTM strategies that accelerate adoption and engagement\. Core Competencies: • Digital & Growth Strategy • Product Positioning and Messaging Frameworks • Social Media and Brand Sentiment Analysis • Go\-To\-Market Strategy Planning • Customer Segmentation and Lifecycle Insights • Data Visualisation and Dashboarding \(Power BI and Looker Studio\) • Marketing Analytics and Performance Measurement • Business Insight Translation Feel free to reach out at Tusharguptaworks@gmail\.com or via LinkedIn

## Location

Gurugram

## AI stack

elevenlabs

gemini

midjourney

v0

## Work experience

Senior Research Analyst at Adfactors PR, May 2022 \- Present · 4 yrs 2 mos, New Delhi, Delhi, India, • Led digital amplification and thought leadership campaigns for BFSI clients, securing podcast placements and tier\-1 online media coverage for 10\+ CXOs, strengthening positioning and brand visibility\. • Drove data\-led campaign planning with PR and creative strategies, contributing to a significant Share of Voice increase for a leading BFSI broking firm, elevating online mention rank\. • Led brand and market research for 20\+ BFSI prospects to uncover consumer and positioning gaps that strengthened new business pitches, while translating similar insights into cross\-sell strategies for existing clients\. • Designed media research frameworks to identify whitespace opportunities across print, digital, and broadcast channels, enabling clients to improve brand share of voice in underpenetrated segments\. • Managed crisis communication initiatives by tracking online and media sentiment, identifying reputational risks early, and supporting rapid response strategies to safeguard brand credibility\.

Business Analyst \- Intern at Virtuera, Jun 2021 \- Aug 2021 · 3 mos, India, • Analysed user behavior data to support product positioning decisions and prepared research\-backed stakeholder presentations\. • Led brand audit exercises by synthesizing consumer perception data and digital footprint analysis, translating insights into actionable initiatives for new creative campaigns\. • Collaborated with senior consultants to craft go\-to\-market messaging for new hiring markets, researching audience demographics, competitor positioning, and channel behavior to build targeted brand communication plans\.

Tech Consulting \- Virtual Internship at Deloitte, Mar 2021 \- May 2021 · 3 mos, India, \- Conduct an initial market scan and market research of the trends in the finance industry\. \- Conduct an analysis and recommend application suitable for transitioning to cloud which increase the process flow by 17%\.

## Education

Master of Business Administration \- MBA, Business Analytics, CHANDIGARH UNIVERSITY

Bachelor of Technology, Computer Science, CHANDIGARH UNIVERSITY

[View the original profile](https://tal.club/meet/tushar-gupta-3)

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