Headline

Brand Strategist | Growth Marketing | Content Strategist

About

Hi there! Thanks for stopping by. As a data-driven professional with 4 years of experience in digital and growth strategy, I specialise in translating audience insights, social & media trends, and brand engagement metrics into actionable strategies that drive product adoption and business growth. Most recently, I served as a senior Researcher at Adfactors PR, where I tracked and analysed social media activities across multiple clients, uncovering patterns that shaped messaging, campaigns, and strategic decisions. Throughout my career, I have honed expertise in growth analytics, customer segmentation, brand perception tracking, content performance evaluation, and market trend analysis, consistently providing insights that inform product positioning, go-to-market planning, and engagement strategies. I am now pivoting toward Product Marketing, leveraging my strengths in digital intelligence, data-driven storytelling, and strategic growth planning to craft compelling product narratives and GTM strategies that accelerate adoption and engagement. Core Competencies: • Digital & Growth Strategy • Product Positioning and Messaging Frameworks • Social Media and Brand Sentiment Analysis • Go-To-Market Strategy Planning • Customer Segmentation and Lifecycle Insights • Data Visualisation and Dashboarding (Power BI and Looker Studio) • Marketing Analytics and Performance Measurement • Business Insight Translation Feel free to reach out at Tusharguptaworks@gmail.com or via LinkedIn

Location

Gurugram

AI stack

elevenlabs

gemini

midjourney

v0

Work experience

Senior Research Analyst at Adfactors PR, May 2022 - Present · 4 yrs 2 mos, New Delhi, Delhi, India, • Led digital amplification and thought leadership campaigns for BFSI clients, securing podcast placements and tier-1 online media coverage for 10+ CXOs, strengthening positioning and brand visibility. • Drove data-led campaign planning with PR and creative strategies, contributing to a significant Share of Voice increase for a leading BFSI broking firm, elevating online mention rank. • Led brand and market research for 20+ BFSI prospects to uncover consumer and positioning gaps that strengthened new business pitches, while translating similar insights into cross-sell strategies for existing clients. • Designed media research frameworks to identify whitespace opportunities across print, digital, and broadcast channels, enabling clients to improve brand share of voice in underpenetrated segments. • Managed crisis communication initiatives by tracking online and media sentiment, identifying reputational risks early, and supporting rapid response strategies to safeguard brand credibility.

Business Analyst - Intern at Virtuera, Jun 2021 - Aug 2021 · 3 mos, India, • Analysed user behavior data to support product positioning decisions and prepared research-backed stakeholder presentations. • Led brand audit exercises by synthesizing consumer perception data and digital footprint analysis, translating insights into actionable initiatives for new creative campaigns. • Collaborated with senior consultants to craft go-to-market messaging for new hiring markets, researching audience demographics, competitor positioning, and channel behavior to build targeted brand communication plans.

Tech Consulting - Virtual Internship at Deloitte, Mar 2021 - May 2021 · 3 mos, India, - Conduct an initial market scan and market research of the trends in the finance industry. - Conduct an analysis and recommend application suitable for transitioning to cloud which increase the process flow by 17%.

Education

Master of Business Administration - MBA, Business Analytics, CHANDIGARH UNIVERSITY

Bachelor of Technology, Computer Science, CHANDIGARH UNIVERSITY