Headline

Commercial Operator | GTM x Brand x Revenue

About

I work at the intersection of brand, revenue, customer understanding, and commercial growth. Over the last 15+ years, I have led enterprise accounts, built brand and marketing functions, grown revenue, and worked across B2B and B2C businesses in FMCG, BFSI, tech, pharma, healthcare, and media. I have managed P&L, worked with 50+ brands, and led teams through launches, growth, and commercial expansion. What has always interested me is - how companies show up, how they deliver value, and how they turn that value into revenue. For me, that usually comes down to getting the positioning right, understanding the customer properly, and making sure the commercial story stays consistent across brand, product, sales, and communication. I do my best work where brand, business, and growth need to move together. Outside work, I like to build functional tools using AI and no-code - mostly to solve problems I run into myself. Currently open to senior GTM, commercial growth, and brand leadership roles. Also available for consulting opportunities. If you're working on something interesting, let's talk.

Location

Mumbai

AI stack

claude

codex

lovable

notion

ChatGPT

Work experience

GrowthX Fellow at GrowthX®, Feb 2022 - Present · 4 yrs 8 mos, GrowthX is a product and growth program focused on Acquisition, Onboarding, Engagement & Retention, and Monetization. Presented a growth strategy for Koo, to take the total user base from 20Mn to 100Mn Monthly Active Bharat users in 12 months, and finished 2nd on the Demo Day.

Brand Head - Eshtory at OrangeGlobal Stories Pvt. Ltd., Feb 2025 - Feb 2026 · 1 yr 1 mo, Eshtory was OrangeGlobal Stories' audio OTT platform, offering original web series and exclusive content for on-the-go listeners. Founding team member — owned brand and GTM strategy for a new audio-OTT platform's zero-to-market launch, working across product positioning, agency partnerships, launch execution, and early growth. Led the pan-India launch across digital and PR channels, achieving 300K+ app downloads in Q1 with zero prior brand presence; secured coverage in The Economic Times. Drove user acquisition through integrated campaigns across digital channels — content, performance, and community — and owned in-app communication to support post-launch retention.

Digital Lead (Account Director) at Adfactors PR, Dec 2022 - Aug 2024 · 1 yr 9 mos, Mumbai, Adfactors PR is India's largest multi-specialist PR firm, serving clients across 25 industries in 40 cities, from major corporations to startups. Led digital strategy for B2B clients across climate-tech, enterprise-tech, and manufacturing. Focused on building stronger digital presence through content, social, and integrated campaigns. Delivered 10x growth in social engagement for enterprise brands, managed a $170K portfolio, and won Bronze at IMAGEXX 2024 for Hikal’s sustainability campaign.

Personal goal pursuit at Career Break, Aug 2021 - Nov 2022 · 1 yr 4 mos, Mumbai, Maharashtra, India, Took time away from full-time roles to reassess long-term career direction, spend more time with family and friends, and explore areas I had been wanting to learn more deeply. During this period, I: → Joined GrowthX, a product and growth program focused on acquisition, retention, engagement, and monetisation. → Built a no-code app called VNYL to help manage a personal vinyl collection. → Created AFFIRMATIONS, a minimalist digital wallpaper product available on Gumroad. → Spent time learning no-code tools, product thinking, and digital growth frameworks.

Education

Product & Growth Program, Business Administration and Management, General, GrowthX®

Bachelor of Management Studies, Marketing and Advertising, University of Mumbai

Public links

github: https://github.com/tushar-bangera