---
title: "Tushar Agarwal - Product Manager - Technical (MarTech and Ecom) in Mumbai | Tal"
description: "Meet Tushar Agarwal, Product@Asian Paints || IIMB’24 || 99.89 Percentile - CAT’21 || Ex-Accenture based in Mumbai. AI stack includes antigravity, codex, and cursor."
image: "https://tal.club/meet/tushar-agarwal-2/share-image"
---

# Tushar Agarwal on Tal

## Headline

Product@Asian Paints \|\| IIMB’24 \|\| 99\.89 Percentile \- CAT’21 \|\| Ex\-Accenture

## About

Technical Product and Program Manager with an MBA from IIM Bangalore and a strong technology background, bringing \~4 years of experience across product and engineering roles\. Experienced in leading large\-scale digital transformation initiatives spanning eCommerce, MarTech, CDP, and customer engagement platforms\. Proven track record of building cost\-efficient data systems, driving revenue growth, and enhancing user experience through data\-driven decision\-making\.

## Location

Mumbai

## AI stack

antigravity

codex

cursor

## Work experience

Product Manager \- Technical \(MarTech and Ecom\) at Asian Paints, May 2024 \- Present · 2 yrs 4 mos, Mumbai, Maharashtra, India, • Spearheaded architecture and implementation of a custom CDP on Google Cloud Platform \(GCP\) to enable one\- view, AI/ML insights, and hyper\-personalization for customers at only 10% cost of alternatives\. • Deprecated Treasure Data CDP; migrated use cases to CRM and CE, yielding ₹5\+ crore/year savings\. • Led the eCommerce site revamp, boosting page load speed by 170% and Lighthouse scores 40%\. • Led migration to an AI/ML chatbot across web and app, boosting engagement 31% and conversions 43%\. • Deployed the company’s first hyper\-personalized, omnichannel customer communication program\. • Onboarded AMP emailers for lead generation, increasing the engagement rate by 54% and revenue by 23%\. • Integrated Product Information Management \(PIM\) into 10\+ front\-end systems, ensuring consistent assets & data • Pioneered marketing automation via emails, text messages, RCS & push notifications, for 10\+ business divisions\. • Led the development of the company’s first in\-house WhatsApp bot and deployed 10\+ developments on them\. • Ensure 99\.9% uptime & optimized performance of all platforms via SOPs, monitoring/alerting & operational audits\. • Worked with cross\-functional leadership to redesign customer journeys and engagement models, and to align and implement initiatives toward a world\-class customer experience\.

Product Management Intern at Asian Paints, Apr 2023 \- Jun 2023 · 3 mos, Mumbai, Maharashtra, India, Received a PPO \- Revamp proposal for the contractor loyalty app Conducted primary and secondary user research to understand user behaviour and proposed new UI/UX design and business recommendations for a B2B loyalty/rewards app\. Some highlights include: 1\. Conducted surveys and in\-depth interviews with 30\+ customers from 3 cities 2\. Analyzed usage data to derive insights about user behavior and identify opportunities for business development\. 3\. Designed 3 wireframes from scratch and conducted A/B and usability testing with the customers\. 4\. Conducted a comprehensive review of 20\+ user research publications and design case studies to integrate user\-centered design principles and best practices into the product development process\.

Application Development Analyst at Accenture, Oct 2021 \- Jun 2022 · 9 mos, Kolkata, West Bengal, India, Received fast\-track promotion\. Key work: 1\. Developed a software solution to identify and fix electricity bill errors remotely, leading to the resolution of a $10 million\+ bills backlog while streamlining the billing process\. 2\. Led a team of five developers, ensuring the timely development of 13 deliverables, using agile methodologies\. 3\. Collaborated with the client’s customers for post\-release testing, identified and fixed 10\+ errors\.

Application Development Associate at Accenture, Sep 2020 \- Sep 2021 · 1 yr 1 mo, Kolkata, West Bengal, India, 1\. Suggested 10\+ changes in the testing procedure, reduced the post\-release defects by 20%\. 2\. Performed unit, integration, regression, and system testing, among others, for 50\+ deliverables\.

## Education

MBA \(PGP in Management\), Indian Institute of Management Bangalore

Bachelor of Technology \- BTech, Computer Science, Odisha University of Technology and Research

[View the original profile](https://tal.club/meet/tushar-agarwal-2)

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