Tushar Agarwal profile photo 1 on Tal

Tushar Agarwal

Product@Asian Paints || IIMB’24 || 99.89 Percentile - CAT’21 || Ex-Accenture

Mumbai

4+ years of work experience

Asian Paints
May 20242 yrs 4 mosPresent

Mumbai, Maharashtra, India

• Spearheaded architecture and implementation of a custom CDP on Google Cloud Platform (GCP) to enable one- view, AI/ML insights, and hyper-personalization for customers at only 10% cost of alternatives. • Deprecated Treasure Data CDP; migrated use cases to CRM and CE, yielding ₹5+ crore/year savings. • Led the eCommerce site revamp, boosting page load speed by 170% and Lighthouse scores 40%. • Led migration to an AI/ML chatbot across web and app, boosting engagement 31% and conversions 43%. • Deployed the company’s first hyper-personalized, omnichannel customer communication program. • Onboarded AMP emailers for lead generation, increasing the engagement rate by 54% and revenue by 23%. • Integrated Product Information Management (PIM) into 10+ front-end systems, ensuring consistent assets & data • Pioneered marketing automation via emails, text messages, RCS & push notifications, for 10+ business divisions. • Led the development of the company’s first in-house WhatsApp bot and deployed 10+ developments on them. • Ensure 99.9% uptime & optimized performance of all platforms via SOPs, monitoring/alerting & operational audits. • Worked with cross-functional leadership to redesign customer journeys and engagement models, and to align and implement initiatives toward a world-class customer experience.
Asian Paints
Apr 20233 mosJun 2023

Mumbai, Maharashtra, India

Received a PPO - Revamp proposal for the contractor loyalty app Conducted primary and secondary user research to understand user behaviour and proposed new UI/UX design and business recommendations for a B2B loyalty/rewards app. Some highlights include: 1. Conducted surveys and in-depth interviews with 30+ customers from 3 cities 2. Analyzed usage data to derive insights about user behavior and identify opportunities for business development. 3. Designed 3 wireframes from scratch and conducted A/B and usability testing with the customers. 4. Conducted a comprehensive review of 20+ user research publications and design case studies to integrate user-centered design principles and best practices into the product development process.
Accenture
Oct 20219 mosJun 2022

Kolkata, West Bengal, India

Received fast-track promotion. Key work: 1. Developed a software solution to identify and fix electricity bill errors remotely, leading to the resolution of a $10 million+ bills backlog while streamlining the billing process. 2. Led a team of five developers, ensuring the timely development of 13 deliverables, using agile methodologies. 3. Collaborated with the client’s customers for post-release testing, identified and fixed 10+ errors.
Accenture
Sep 20201 yr 1 moSep 2021

Kolkata, West Bengal, India

1. Suggested 10+ changes in the testing procedure, reduced the post-release defects by 20%. 2. Performed unit, integration, regression, and system testing, among others, for 50+ deliverables.

Tushar’s AI Stack

antigravity
antigravity
codex
codex
cursor
cursor

Education

Indian Institute of Management Bangalore

MBA (PGP in Management)

Indian Institute of Management Bangalore

20222 yrs2024
Odisha University of Technology and Research

Bachelor of Technology - BTech, Computer Science

Odisha University of Technology and Research

20164 yrs2020

Join Tushar and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Tushar Agarwal on Tal

Headline

Product@Asian Paints || IIMB’24 || 99.89 Percentile - CAT’21 || Ex-Accenture

About

Technical Product and Program Manager with an MBA from IIM Bangalore and a strong technology background, bringing ~4 years of experience across product and engineering roles. Experienced in leading large-scale digital transformation initiatives spanning eCommerce, MarTech, CDP, and customer engagement platforms. Proven track record of building cost-efficient data systems, driving revenue growth, and enhancing user experience through data-driven decision-making.

Location

Mumbai

AI stack

antigravity

codex

cursor

Work experience

Product Manager - Technical (MarTech and Ecom) at Asian Paints, May 2024 - Present · 2 yrs 4 mos, Mumbai, Maharashtra, India, • Spearheaded architecture and implementation of a custom CDP on Google Cloud Platform (GCP) to enable one- view, AI/ML insights, and hyper-personalization for customers at only 10% cost of alternatives. • Deprecated Treasure Data CDP; migrated use cases to CRM and CE, yielding ₹5+ crore/year savings. • Led the eCommerce site revamp, boosting page load speed by 170% and Lighthouse scores 40%. • Led migration to an AI/ML chatbot across web and app, boosting engagement 31% and conversions 43%. • Deployed the company’s first hyper-personalized, omnichannel customer communication program. • Onboarded AMP emailers for lead generation, increasing the engagement rate by 54% and revenue by 23%. • Integrated Product Information Management (PIM) into 10+ front-end systems, ensuring consistent assets & data • Pioneered marketing automation via emails, text messages, RCS & push notifications, for 10+ business divisions. • Led the development of the company’s first in-house WhatsApp bot and deployed 10+ developments on them. • Ensure 99.9% uptime & optimized performance of all platforms via SOPs, monitoring/alerting & operational audits. • Worked with cross-functional leadership to redesign customer journeys and engagement models, and to align and implement initiatives toward a world-class customer experience.

Product Management Intern at Asian Paints, Apr 2023 - Jun 2023 · 3 mos, Mumbai, Maharashtra, India, Received a PPO - Revamp proposal for the contractor loyalty app Conducted primary and secondary user research to understand user behaviour and proposed new UI/UX design and business recommendations for a B2B loyalty/rewards app. Some highlights include: 1. Conducted surveys and in-depth interviews with 30+ customers from 3 cities 2. Analyzed usage data to derive insights about user behavior and identify opportunities for business development. 3. Designed 3 wireframes from scratch and conducted A/B and usability testing with the customers. 4. Conducted a comprehensive review of 20+ user research publications and design case studies to integrate user-centered design principles and best practices into the product development process.

Application Development Analyst at Accenture, Oct 2021 - Jun 2022 · 9 mos, Kolkata, West Bengal, India, Received fast-track promotion. Key work: 1. Developed a software solution to identify and fix electricity bill errors remotely, leading to the resolution of a $10 million+ bills backlog while streamlining the billing process. 2. Led a team of five developers, ensuring the timely development of 13 deliverables, using agile methodologies. 3. Collaborated with the client’s customers for post-release testing, identified and fixed 10+ errors.

Application Development Associate at Accenture, Sep 2020 - Sep 2021 · 1 yr 1 mo, Kolkata, West Bengal, India, 1. Suggested 10+ changes in the testing procedure, reduced the post-release defects by 20%. 2. Performed unit, integration, regression, and system testing, among others, for 50+ deliverables.

Education

MBA (PGP in Management), Indian Institute of Management Bangalore

Bachelor of Technology - BTech, Computer Science, Odisha University of Technology and Research