---
title: "TRISHA SINHA - Retention Marketing Specialist in Bengaluru | Tal"
description: "Meet TRISHA SINHA, Customer Retention Strategist | Loyalty Programs, Referral Engines | Reduced Churn & CAC Payback based in Bengaluru. AI stack includes cursor, gemini, and langchain."
image: "https://tal.club/meet/trisha-sinha/share-image"
---

# TRISHA SINHA on Tal

## Headline

Customer Retention Strategist \| Loyalty Programs, Referral Engines \| Reduced Churn & CAC Payback

## About

Retention Marketing Specialist with 3 years of experience scaling D2C brands in women’s wellness and beauty & personal care\. At Urban Essentials \(Plush\), I own the end‑to‑end retention ecosystem across email, WhatsApp, SMS, push, and RCS — building loyalty, referral, and lifecycle programs that drive measurable growth\. I spearheaded the launch of the Popcoins loyalty program, doubling repeat purchase rates among enrolled customers, and built the referral marketing engine, contributing 12–15% of new acquisitions at 30% lower CAC than paid channels\. My work on GoKwik cart abandonment recovery flows achieved a 22% recovery rate, while a 40‑segment RFM architecture reduced blanket discounting by 40%\. With deep expertise in MoEngage, CleverTap, WebEngage, and Klaviyo, I combine technical CRM infrastructure with data‑driven lifecycle automation to maximize repeat purchases, reduce churn, and grow sustainable LTV\. MBA‑qualified, I bring a strong foundation in marketing, analytics, and technology — always balancing customer growth with margin health\. \#RetentionMarketing \| \#LifecycleMarketing \| \#CRMStrategy \| \#CustomerLoyalty \| \#ReferralMarketing \| \#DataDrivenGrowth \| \#D2CMarketing \| \#MarketingAutomation \| \#CustomerRetention \| \#LTVGrowth

## Location

Bengaluru

## AI stack

cursor

gemini

langchain

notion

openai

## Work experience

Retention Marketing Specialist at Plush, Jan 2025 \- Present · 1 yr 8 mos, Bangalore Urban, Karnataka, India, Retention Ecosystem Ownership – managing email, WhatsApp, SMS, push, and RCS across onboarding, loyalty, referral, and winback\. Popcoins Loyalty Program – launched and scaled, driving 2× higher repeat purchase rate among enrolled customers\. ReferRush Referral Marketing – built and scaled referral engine, contributing 12–15% of new acquisitions at 30% lower CAC than paid channels\. GoKwik Cart Recovery – engineered dynamic personalization flows, achieving a 22% cart abandonment recovery rate\. RFM Segmentation – designed 40‑segment architecture, reducing blanket discounting by 40%\. Cross‑Sell & Upsell Programs – implemented across 4 categories, lifting multi‑category purchase rates quarter‑on‑quarter\. CRM Infrastructure Management – oversaw event tracking, data pipelines, and landing page optimization for conversion integrity\. Holdout Testing & LTV Modelling – introduced discount‑adjusted LTV as a core KPI, ensuring sustainable retention growth and margin health\. Lifecycle Automation – combined technical CRM execution with data‑driven automation to maximize repeat purchases, reduce churn, and grow LTV\.

Senior Marketing Executive at The House of Rare, Nov 2024 \- Dec 2024 · 2 mos, Bangalore Urban, Karnataka, India

Sr\. Marketing Executive at Anveya Living Private Limited, Jun 2024 \- Oct 2024 · 5 mos, On\-site, Multi‑Channel Retention – managed CRM campaigns across Klaviyo and WebEngage, including welcome series, replenishment flows, cross‑sell journeys, and re‑engagement campaigns\. Segmentation Models – developed cohort‑based targeting to identify high‑value customers, reducing 90‑day churn within two quarters\. Acquisition Alignment – collaborated with performance marketing to sync retention messaging with acquisition funnels, improving first‑to‑second purchase conversion and shortening CAC payback period\. Loyalty Touchpoints – introduced non‑discount loyalty initiatives that increased order frequency among top‑tier customers\. Cross‑Functional Collaboration – worked closely with growth and product teams to ensure retention strategies supported overall brand scaling\. Data‑Driven Campaigns – leveraged analytics to refine upsell and cross‑sell journeys, boosting repeat purchase behavior\.

Management Trainee at Anveya Living Private Limited, Jun 2023 \- Jun 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India

Reporting Analyst at Arience Strategies, Jun 2022 \- Aug 2022 · 3 mos, Bengaluru, Karnataka, India

Python Developer at Webgurukul, Jan 2021 \- Mar 2021 · 3 mos, India

## Education

Certificate Program in Product Management, Product Management, INSEAD

Master of Business Administration \- MBA, Business Administration, Management and Operations, Alliance Business School

[View the original profile](https://tal.club/meet/trisha-sinha)

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