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TRISHA SINHA

Customer Retention Strategist | Loyalty Programs, Referral Engines | Reduced Churn & CAC Payback

Bengaluru

3+ years of work experience

Plush
Jan 20251 yr 8 mosPresent

Bangalore Urban, Karnataka, India

Retention Ecosystem Ownership – managing email, WhatsApp, SMS, push, and RCS across onboarding, loyalty, referral, and winback. Popcoins Loyalty Program – launched and scaled, driving 2× higher repeat purchase rate among enrolled customers. ReferRush Referral Marketing – built and scaled referral engine, contributing 12–15% of new acquisitions at 30% lower CAC than paid channels. GoKwik Cart Recovery – engineered dynamic personalization flows, achieving a 22% cart abandonment recovery rate. RFM Segmentation – designed 40‑segment architecture, reducing blanket discounting by 40%. Cross‑Sell & Upsell Programs – implemented across 4 categories, lifting multi‑category purchase rates quarter‑on‑quarter. CRM Infrastructure Management – oversaw event tracking, data pipelines, and landing page optimization for conversion integrity. Holdout Testing & LTV Modelling – introduced discount‑adjusted LTV as a core KPI, ensuring sustainable retention growth and margin health. Lifecycle Automation – combined technical CRM execution with data‑driven automation to maximize repeat purchases, reduce churn, and grow LTV.
The House of Rare
Nov 20242 mosDec 2024

Bangalore Urban, Karnataka, India

Anveya Living Private Limited
Jun 20245 mosOct 2024

On-site

Multi‑Channel Retention – managed CRM campaigns across Klaviyo and WebEngage, including welcome series, replenishment flows, cross‑sell journeys, and re‑engagement campaigns. Segmentation Models – developed cohort‑based targeting to identify high‑value customers, reducing 90‑day churn within two quarters. Acquisition Alignment – collaborated with performance marketing to sync retention messaging with acquisition funnels, improving first‑to‑second purchase conversion and shortening CAC payback period. Loyalty Touchpoints – introduced non‑discount loyalty initiatives that increased order frequency among top‑tier customers. Cross‑Functional Collaboration – worked closely with growth and product teams to ensure retention strategies supported overall brand scaling. Data‑Driven Campaigns – leveraged analytics to refine upsell and cross‑sell journeys, boosting repeat purchase behavior.
Anveya Living Private Limited
Jun 20231 yr 1 moJun 2024

Bengaluru, Karnataka, India

Arience Strategies
Jun 20223 mosAug 2022

Bengaluru, Karnataka, India

Webgurukul
Jan 20213 mosMar 2021

India

TRISHA’s AI Stack

cursor
cursor
gemini
gemini
langchain
langchain
notion
notion
openai
openai

Education

INSEAD

Certificate Program in Product Management, Product Management

INSEAD

20232023
Alliance Business School

Master of Business Administration - MBA, Business Administration, Management and Operations

Alliance Business School

20212 yrs2023

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Headline

Customer Retention Strategist | Loyalty Programs, Referral Engines | Reduced Churn & CAC Payback

About

Retention Marketing Specialist with 3 years of experience scaling D2C brands in women’s wellness and beauty & personal care. At Urban Essentials (Plush), I own the end‑to‑end retention ecosystem across email, WhatsApp, SMS, push, and RCS — building loyalty, referral, and lifecycle programs that drive measurable growth. I spearheaded the launch of the Popcoins loyalty program, doubling repeat purchase rates among enrolled customers, and built the referral marketing engine, contributing 12–15% of new acquisitions at 30% lower CAC than paid channels. My work on GoKwik cart abandonment recovery flows achieved a 22% recovery rate, while a 40‑segment RFM architecture reduced blanket discounting by 40%. With deep expertise in MoEngage, CleverTap, WebEngage, and Klaviyo, I combine technical CRM infrastructure with data‑driven lifecycle automation to maximize repeat purchases, reduce churn, and grow sustainable LTV. MBA‑qualified, I bring a strong foundation in marketing, analytics, and technology — always balancing customer growth with margin health. #RetentionMarketing | #LifecycleMarketing | #CRMStrategy | #CustomerLoyalty | #ReferralMarketing | #DataDrivenGrowth | #D2CMarketing | #MarketingAutomation | #CustomerRetention | #LTVGrowth

Location

Bengaluru

AI stack

cursor

gemini

langchain

notion

openai

Work experience

Retention Marketing Specialist at Plush, Jan 2025 - Present · 1 yr 8 mos, Bangalore Urban, Karnataka, India, Retention Ecosystem Ownership – managing email, WhatsApp, SMS, push, and RCS across onboarding, loyalty, referral, and winback. Popcoins Loyalty Program – launched and scaled, driving 2× higher repeat purchase rate among enrolled customers. ReferRush Referral Marketing – built and scaled referral engine, contributing 12–15% of new acquisitions at 30% lower CAC than paid channels. GoKwik Cart Recovery – engineered dynamic personalization flows, achieving a 22% cart abandonment recovery rate. RFM Segmentation – designed 40‑segment architecture, reducing blanket discounting by 40%. Cross‑Sell & Upsell Programs – implemented across 4 categories, lifting multi‑category purchase rates quarter‑on‑quarter. CRM Infrastructure Management – oversaw event tracking, data pipelines, and landing page optimization for conversion integrity. Holdout Testing & LTV Modelling – introduced discount‑adjusted LTV as a core KPI, ensuring sustainable retention growth and margin health. Lifecycle Automation – combined technical CRM execution with data‑driven automation to maximize repeat purchases, reduce churn, and grow LTV.

Senior Marketing Executive at The House of Rare, Nov 2024 - Dec 2024 · 2 mos, Bangalore Urban, Karnataka, India

Sr. Marketing Executive at Anveya Living Private Limited, Jun 2024 - Oct 2024 · 5 mos, On-site, Multi‑Channel Retention – managed CRM campaigns across Klaviyo and WebEngage, including welcome series, replenishment flows, cross‑sell journeys, and re‑engagement campaigns. Segmentation Models – developed cohort‑based targeting to identify high‑value customers, reducing 90‑day churn within two quarters. Acquisition Alignment – collaborated with performance marketing to sync retention messaging with acquisition funnels, improving first‑to‑second purchase conversion and shortening CAC payback period. Loyalty Touchpoints – introduced non‑discount loyalty initiatives that increased order frequency among top‑tier customers. Cross‑Functional Collaboration – worked closely with growth and product teams to ensure retention strategies supported overall brand scaling. Data‑Driven Campaigns – leveraged analytics to refine upsell and cross‑sell journeys, boosting repeat purchase behavior.

Management Trainee at Anveya Living Private Limited, Jun 2023 - Jun 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India

Reporting Analyst at Arience Strategies, Jun 2022 - Aug 2022 · 3 mos, Bengaluru, Karnataka, India

Python Developer at Webgurukul, Jan 2021 - Mar 2021 · 3 mos, India

Education

Certificate Program in Product Management, Product Management, INSEAD

Master of Business Administration - MBA, Business Administration, Management and Operations, Alliance Business School