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Trisha Shah Das

UX Leader | B2B, B2C | Google & JP Morgan Alum

Columbus

8+ years of work experience

ShareFile
Apr 20233 yrs 3 mosPresent

Remote

Develop UX framework for end to end product strategy across ShareFile for all four product domains supporting the work of 15 UX designers and 9 product managers. Mentor UX Researchers, UX Designers, and Product managers to build up UX knowledge and ensure product and design strategy is guided by evidence-based user insights. Develop the UX research process playbook for change management to implement higher UX maturity across the organization by implementing process changes for product partners & producing guidelines, templates, & education for the UX design team. Manage a research Portfolio of ~20 active research projects by leading 3-4 strategic research projects, mentoring & advising UX designers on ~15 tactical research projects, and providing expertise to product strategy to prioritize & plan roadmaps to make evidence-based decisions in product development. Build cross-functional partnerships with Data Analytics, Marketing, and Product teams to streamline all product research intake & prioritization pipelines to ensure research resources are appropriately allocated & correct research methods are applied to drive product decisions.
Verily
Feb 20221 yr 2 mosMar 2023

Remote

End-to-end UX Strategy: Lead UX Research & Strategy for omnichannel products from early stage ideation, product development to MVP release, for Verily Value Suite & for Highmark Health. ● Roadmap Planning: Balanced the research priority needs of three separate product lines to plan UX roadmaps and allocate resources appropriately. ● Cross-functional Alignment: Executed high-effort, high-impact UX methods such as Google Design Sprints with over 50 cross-functional partners to foster better collaboration, data-sharing, and ideation for product strategy, when the team's leadership turnover damaged processes and trust. ● Ownership mindset: Managed transitional product owner & management responsibilities during leadership changes - i.e. product alignment, agile epic planning, and product and feature prioritization for roadmaps. ● People Leadership: Mentored junior UX researchers to develop their skill sets & expertise. ● Process Improvement: Developed a product design protocol to incorporate Health Equity metrics into all Verily Products using UX methodology, to align with new healthcare policies. In partnership with clinicians, researchers & behavioral scientists & Alphabet’s Health Equity Team. ● Executive Communication: Lead communication with C-suite on Health Equity, authored a health equity newsletter & participated in data & privacy regulation teams to protect sensitive health information.
JPMorgan Chase & Co.
Nov 20201 yr 4 mosFeb 2022

● UX for Machine Learning/AI: Lead end-to-end research and strategy project Machine Learning & AI Products & enterprise product area with over 37 applications. ● Prioritization & Negotiation: Managed UX research roadmaps of over 37 enterprise applications by balancing the priorities of multiple business, technology, and UX design partners, & coordinated with agile partners to balance product deadlines. ● Lean Agile UX: Executed lean UX methodology to support multiple product lines that had UX deficit. ● UX Advocacy: Incorporated UX advocacy and education to develop UX maturity within the product and technology stakeholders. ● Stakeholder Management: Demonstrated significant risks and pain points to executive leadership uncovered by UX research, which led teams to avoid technical debt and wasted resources.
Huntington National Bank
Mar 20191 yr 8 mosOct 2020

Columbus, Ohio

Promoted from Associate to Senior UX Researcher during my tenure. ● Diverse UX product lines: Lead research projects for banker-facing, customer-facing digital & ATM products by conducting generative and evaluative research. Provided user-centered direction to product owners, designers & developers to improve employee experiences while still meeting the business needs (K.P.I.s) ● Accessibility Expert: Lead UX representative on the ‘Digital Accessibility Group’, a cross-functional initiative to ensure all digital products were built to WCAG and A11y compliance, through guidelines and partnerships. ● Notable Project: Was the lead researcher for a micro-loan product called, ‘Standby Cash’ which aimed to provide funds to families who needed financial support during the Covid-19 pandemic. This project required strategic research support and was executed within a tight deadline.
Aquent
Apr 201811 mosFeb 2019

Full-time on-site UX research and design contractor for JP Morgan Chase’s employee-facing applications that required strict privacy & regulations for a large international user base. ● UX Unicorn: Executed UX research & design responsibilities to support product teams. ● Notable Project: Mapped out critical user journeys and of multiple legal applications with a large varied user base that identified major pain points that enabled four product teams to easily fix major user & data

Education

The Ohio State University

Masters in Fine Arts, Design research

The Ohio State University

20152 yrs2017
Cleveland Institute of Art

Bachelors in Fine Arts, Medical Illustration and Informatics

Cleveland Institute of Art

20084 yrs2012

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Headline

UX Leader | B2B, B2C | Google & JP Morgan Alum

About

Trisha has 10 years of experience in highly regulated industries such as healthcare & finance. She balances user desirability, product viability, and technical feasibility throughout the product lifecycle. Trisha provides UX expertise to cross-functional teams through strategic & tactical research, leading design strategy, and planning allocation. She is also a UX unicorn with 12+ years of experience in design, visual communication, & illustration. She is skilled in executive communication, stakeholder management, UX mentorship and talent development, problem-solving, and public speaking. She is an Agile Certified UX researcher and is proficient in WCAG 2.1 guidelines.

Location

Columbus

Work experience

Principal User Experience Researcher at ShareFile, Apr 2023 - Present · 3 yrs 3 mos, Remote, Develop UX framework for end to end product strategy across ShareFile for all four product domains supporting the work of 15 UX designers and 9 product managers. Mentor UX Researchers, UX Designers, and Product managers to build up UX knowledge and ensure product and design strategy is guided by evidence-based user insights. Develop the UX research process playbook for change management to implement higher UX maturity across the organization by implementing process changes for product partners & producing guidelines, templates, & education for the UX design team. Manage a research Portfolio of ~20 active research projects by leading 3-4 strategic research projects, mentoring & advising UX designers on ~15 tactical research projects, and providing expertise to product strategy to prioritize & plan roadmaps to make evidence-based decisions in product development. Build cross-functional partnerships with Data Analytics, Marketing, and Product teams to streamline all product research intake & prioritization pipelines to ensure research resources are appropriately allocated & correct research methods are applied to drive product decisions.

Lead UX Researcher at Verily, Feb 2022 - Mar 2023 · 1 yr 2 mos, Remote, End-to-end UX Strategy: Lead UX Research & Strategy for omnichannel products from early stage ideation, product development to MVP release, for Verily Value Suite & for Highmark Health. ● Roadmap Planning: Balanced the research priority needs of three separate product lines to plan UX roadmaps and allocate resources appropriately. ● Cross-functional Alignment: Executed high-effort, high-impact UX methods such as Google Design Sprints with over 50 cross-functional partners to foster better collaboration, data-sharing, and ideation for product strategy, when the team's leadership turnover damaged processes and trust. ● Ownership mindset: Managed transitional product owner & management responsibilities during leadership changes - i.e. product alignment, agile epic planning, and product and feature prioritization for roadmaps. ● People Leadership: Mentored junior UX researchers to develop their skill sets & expertise. ● Process Improvement: Developed a product design protocol to incorporate Health Equity metrics into all Verily Products using UX methodology, to align with new healthcare policies. In partnership with clinicians, researchers & behavioral scientists & Alphabet’s Health Equity Team. ● Executive Communication: Lead communication with C-suite on Health Equity, authored a health equity newsletter & participated in data & privacy regulation teams to protect sensitive health information.

V.P., User Experience Research Lead at JPMorgan Chase & Co., Nov 2020 - Feb 2022 · 1 yr 4 mos, ● UX for Machine Learning/AI: Lead end-to-end research and strategy project Machine Learning & AI Products & enterprise product area with over 37 applications. ● Prioritization & Negotiation: Managed UX research roadmaps of over 37 enterprise applications by balancing the priorities of multiple business, technology, and UX design partners, & coordinated with agile partners to balance product deadlines. ● Lean Agile UX: Executed lean UX methodology to support multiple product lines that had UX deficit. ● UX Advocacy: Incorporated UX advocacy and education to develop UX maturity within the product and technology stakeholders. ● Stakeholder Management: Demonstrated significant risks and pain points to executive leadership uncovered by UX research, which led teams to avoid technical debt and wasted resources.

Sr. UX Researcher at Huntington National Bank, Mar 2019 - Oct 2020 · 1 yr 8 mos, Columbus, Ohio, Promoted from Associate to Senior UX Researcher during my tenure. ● Diverse UX product lines: Lead research projects for banker-facing, customer-facing digital & ATM products by conducting generative and evaluative research. Provided user-centered direction to product owners, designers & developers to improve employee experiences while still meeting the business needs (K.P.I.s) ● Accessibility Expert: Lead UX representative on the ‘Digital Accessibility Group’, a cross-functional initiative to ensure all digital products were built to WCAG and A11y compliance, through guidelines and partnerships. ● Notable Project: Was the lead researcher for a micro-loan product called, ‘Standby Cash’ which aimed to provide funds to families who needed financial support during the Covid-19 pandemic. This project required strategic research support and was executed within a tight deadline.

UX Researcher Contractor at Aquent, Apr 2018 - Feb 2019 · 11 mos, Full-time on-site UX research and design contractor for JP Morgan Chase’s employee-facing applications that required strict privacy & regulations for a large international user base. ● UX Unicorn: Executed UX research & design responsibilities to support product teams. ● Notable Project: Mapped out critical user journeys and of multiple legal applications with a large varied user base that identified major pain points that enabled four product teams to easily fix major user & data

Education

Masters in Fine Arts, Design research, The Ohio State University

Bachelors in Fine Arts, Medical Illustration and Informatics, Cleveland Institute of Art