Headline

Brand Head, Reliance Retail (JioMart) | Building & Scaling Category-Leading Brands | Brand Strategy, Growth Marketing, Omnichannel Retail | Quick Commerce, D2C | MBA IIM Bangalore

About

E-commerce taught me scale. Startups taught me speed. Real estate taught me sales. I bring all three together to build brands that grow. Marketing leader with 12+ years of experience across diverse industries- e-commerce, quick commerce, retail, startups, and real estate. As Brand Head at JioMart, I lead integrated marketing across Quick Commerce & Horizontal E-Commerce for FMCG Grocery, Electronics, and Fashion categories—bringing together Brand, Growth, CRM, Trade marketing, and Digital. I have led national level brand and sales campaigns, helping increase Top-of-Mind Awareness by 20% while significantly improving customer acquisition efficiency. Previously, I led GTM and Product Development strategy at Godrej Properties, contributing to ₹1,600 crore in annual revenue, and started my career scaling TaxiForSure (later acquired by Ola) from 2 cities to 42. I believe great marketing connects brand building with business growth through customer insight, experimentation, and data. If you would like to discuss brand building, growth, or potential collaborations, feel free to get in touch.

Location

Mumbai

AI stack

cursor

opencode

Work experience

Brand Head, JioMart Quick at Reliance Retail, Jan 2022 - Present · 4 yrs 8 mos, Mumbai, Maharashtra, India, * Own brand strategy, media planning, category marketing, and customer acquisition for JioMart across Grocery, FMCG, Electronics, and Fashion — driving traffic and platform engagement against the Annual Event Calendar * Led JioMart's 360-degree brand and sales campaigns with celebrity endorsers Ranveer Singh, Deepika Padukone, and MS Dhoni. * Built and executed integrated ATL, BTL, and Digital campaigns to position JioMart across Quick Commerce (Grocery Delivery) and Horizontal E-commerce ( Electronics, Fashion, General Merchandise), with a focus on session & user growth, conversion and average order value ( AOV ) improvement. * Own category management and brand P&L across four category verticals, * Improved Brand Health Metrics ( Top of Mind Awareness (TOMA) increased by 20%) * Drove strategic partnerships and monetization initiatives, unlocking new revenue streams and brand collaborations for the platform

Growth & Sales Strategy Head at Godrej Properties Limited, Apr 2018 - Jan 2022 · 3 yrs 10 mos, India, • Led Sales Strategy, formulated and implemented Marketing, Revenue Growth, Pricing and Business Strategy plans for a business portfolio with an overall revenue potential of INR 3000 cr. • Delivered revenues worth INR 1600 cr in FY 21 ( 30% growth y-oy) • Managed Annual Marketing P&L and budgets of INR 100 cr+ • Optimized Marketing, Brokerage and Fixed Marketing Expenses to deliver overall cost of sales • Launched and Sold Marquee Projects - Godrej RKS, Godrej Origins at The Trees, Godrej Nirvaan, Godrej Urban Park, • Planned and sold 1 mn sqft area of Development ( ~INR 350 cr) in the launch of the 1st Plotted project of the company, setting an industry benchmark. • Led initiatives for Digitisation, Online Sales Process and worked with Tech Team and Sales Team for implementation of digital products Awards: • Godrej Legends Award for Best Launch 2019 • Godrej Legends Award for Best Launch 2018

Product Development & Analytics Head at Godrej Properties Limited, Apr 2016 - Apr 2019 · 3 yrs 1 mo, Bangalore, • Led Team of 2 to develop end-to-end product conceptualization, development, pricing strategy, product launches, and post-launch analysis. • Spearheaded Product Development for New Products- Godrej Air, Godrej Reflections, Godrej Aqua, Godrej Reserve. • Conceptualized, Evaluated, and rolled out various consumer and channel partner research initiatives developed in order to evaluate Product features, USP, and pricing. • Conducted Market Analysis for demand-supply trends, competition benchmarking, and price discovery. • Drove Strategic Alliances and Tie-ups with Brands across Retail, Lifestyle, and Healthcare. • Worked on In-Depth Customer Research Studies with leading research organizations such as Nielsen, IMRB, Knight Frank, etc. to identify the needs & aspirations of customers. Awards: • Recipient of Functional Champ Award • Bright Spot Award

Head of Analytics at Godrej Properties Limited, Aug 2015 - Mar 2018 · 2 yrs 8 mos, • New Product Development: Led cross-functional team (Design, Engineering, Marketing) to develop and launch residential products; consumer-insights-led design drove a 75% increase in sales velocity. • Campaign Management: Designed annual campaign calendar spanning Digital, ATL, PR, and Events, achieving AOP sales of INR 400 Cr. • Brand Partnerships: Negotiated strategic tie-ups with Banks, Retail, and Lifestyle brands to enhance customer value proposition. • Awards: Functional Champ 2017; Thought Leader 2016.

Marketing Manager at TaxiForSure.com, May 2014 - Aug 2015 · 1 yr 4 mos, Bangalore, TaxiForSure was a Series- C funded start-up. I joined straight from campus, and it was a roller coaster ride launching and growing the business in different cities across India. Learnt a lot from the growth of the business to it's acquisition by Ola Cabs in 2015. • Handled Pan- India Marketing initiatives for Customer Acquisition, Retention, and Brand Awareness. • Worked on Launch planning, Launch Execution, and ATL, Digital, and BTL campaigns for expansion from 2 cities to 42 cities across India. • Led Customer retention and repeat initiatives to reduce CAC and increase repeat customer bookings. • Created and deployed Email and SMS Marketing Automation to create customer delight and increase repeats. • Analyzed data to identify new product use-cases and devised effective brand communication for customer acquisition based on the insights. • Identified & bridged the demand-supply gap by identifying problem areas and deploying hyper-local communication. • SPOC for Marketing -Managed a Team of 10 City Marketing Heads. Identified, and resolved key issues for each city and enabled effective collaboration and coordination between different teams. • Launched and Executed key campaigns- Taxi@49, App Downloads, and Monthly Customer Acquisition Campaigns across Digital, ATL and BTL mediums.

Manager, CEO's Office at TaxiForSure.com, May 2014 - Aug 2015 · 1 yr 4 mos, Bengaluru, Karnataka, India, • Identified demand generation strategies and planned reports and reviews for the CEO.

Summer Intern at airtel, Apr 2013 - Jun 2013 · 3 mos, India, Industry: Telecom Role: Marketing Intern • Developed Go-to-market strategy to increase Mobile Internet-based products sales and Average Revenue per User ( ARPU) in 6 states of NE India • Performed competitor analysis & obtained insights from 200+ corporate clients, consumers & retailers • Presented recommendations to senior management on improvements in distribution and customer service

Marketing Intern at airtel, Apr 2013 - Jun 2013 · 3 mos, Developed Go-To-Market plan for mobile internet-based product marketing.

SAP Consultant at Tata Consultancy Services, Sep 2010 - Jun 2012 · 1 yr 10 mos, SAP Consultant for Adobe US and APAC Markets; received GEMS Award 2011.

Education

PGDM, Marketing & Strategy, Indian Institute of Management Bangalore

Bachelor of Technology (B.Tech.), Electronics & Communication Engineering, National Institute of Technology Silchar