---
title: "Tirtham Ray - Product & Strategy in Bengaluru | Tal"
description: "Meet Tirtham Ray, Product & GTM Operator | Building 0→1 AI, MarTech & Creator-Economy Products | Strategy, Growth & Cross-Functional Execution | IIM Indore based in Bengaluru. AI stack includes antigravity, claude code, and codex."
image: "https://tal.club/meet/tirtham-ray/share-image"
---

# Tirtham Ray on Tal

## Headline

Product & GTM Operator \| Building 0→1 AI, MarTech & Creator\-Economy Products \| Strategy, Growth & Cross\-Functional Execution \| IIM Indore

## About

I build systems that turn creative ideas into scalable products, experiences, and businesses\. At Tessarakt, I work across product and strategy \- connecting experience design, technology, AI, and venture building\. My current focus is on AI\-enabled transformation and service\-led products for brands and consumer companies \- building solutions that turn emerging technology into practical, scalable business outcomes\. My path has crossed product management, product marketing, AI\-enabled creative tools, creator platforms, experiential marketing, and entrepreneurship\. I enjoy working in ambiguous, early\-stage environments: identifying the real problem, shaping the proposition, aligning cross\-functional teams, and taking an idea from roadmap to launch\. The common thread is simple: turn ambiguity into a useful product, a clear story, and an operating system that can scale\. I’m particularly interested in AI\-enabled transformation, service\-led products, brand and consumer technology, creative entrepreneurship, AI\-enabled workflows, and experience\-led ventures\. If you’re building at the intersection of creativity, technology, and business, let’s connect\.

## Location

Bengaluru

## AI stack

antigravity

claude code

codex

cursor

elevenlabs

notion

## Work experience

Product & Strategy at Tessarakt Experiential, Oct 2025 \- Present · 1 yr 1 mo, Bengaluru, Karnataka, India, Building and taking to market creative\-tech products and service\-led solutions at the intersection of experiences, creators, content, and media\. I lead product strategy, roadmap definition, pilot design, and go\-to\-market across a portfolio of external platforms and internal operating tools \- working with business, engineering, design, creative, and operations teams\. Products: \- BlendHack: A service\-led hackathon platform for structured creative problem\-solving and innovation programs\. \- Blend Creator Hub: Aggregates student creators at scale and enables commissioned, asynchronous content projects through campus\-ambassador cohorts\. \- Blend Campus: Manages ambassadors, projects, and activations across 100\+ campuses in India\. \- Experite Gifting: AI\-enabled B2B gifting solutions and services; ₹1 crore\+ cumulative GMV\. \- Adhook: AI\-powered creative\-pipeline platform currently in pilot, with a service\-led go\-to\-market motion\. \- Orkestra: Live internal event\-management platform supporting end\-to\-end planning and execution\. \- FinOps: Live internal tool for event budgeting and financial management\. \- Fanverse: Fan\-engagement and experience application currently at the MVP stage\. Solutions & Services: \- Digital event experiences for brands including Jubilant, Himalaya, Art of Time, and Royal Enfield\. \- Branding and marketing solutions\. \- Community\-as\-a\-Service and IP\-as\-a\-Service\. \- Campus activations and Content\-as\-a\-Service\. My focus is converting recurring service workflows into scalable products, validating them through live deployments, and building repeatable go\-to\-market models\.

Product Manager at Zolidar, Aug 2024 \- Aug 2025 · 1 yr 1 mo, Pune District, Maharashtra, India, \- Reduced Exit Planner’s onboarding time by 60% by launching a QuickBooks integration and mapping connected accounting data directly to the platform’s financial inputs\. \- Improved financial\-report accuracy and user segmentation by developing an industry\-classification model based on NAICS and SIC codes\. \- Increased product demos by 25% by designing and launching a self\-serve demonstration environment with dedicated advisor logins, reducing dependence on manually facilitated walkthroughs\. \- Automated critical user\-lifecycle communications through Brevo, creating trigger\-based workflows and webhooks for sign\-ups, product notifications, and onboarding journeys\. \- Tripled organic traffic and strengthened domain authority by improving technical SEO, implementing structured\-data schema, and increasing the search visibility of key product content\. \- Established the foundation for a scalable customer community using Discourse\. Configured the forum, developed onboarding content, and scoped referral capabilities designed to improve participation and member\-led growth\. \- Built The Grid as a searchable industry intelligence platform containing more than 1,000 knowledge assets and a directory of over 30,000 people and organizations\. Improved organic discovery through structured content and strategic internal linking\.

Product Marketing Manager at PureCode, Jul 2023 \- Oct 2023 · 4 mos, Hyderabad, Telangana, India, \- Defined the product strategy and roadmap, translating business priorities into sequenced initiatives while establishing clear processes for cross\-functional planning, ownership, and collaboration\. \- Introduced agile delivery practices and trained the team on Jira, story mapping, backlog management, sprint planning, and project\-management best practices, improving visibility and execution consistency across functions\. \- Managed a monthly marketing budget of $3,000, continuously monitoring channel performance and reallocating spend toward the highest\-performing campaigns to maximize return on investment\.

Product Manager at BLKBOX\.ai, Feb 2023 \- Jul 2023 · 6 mos, Mumbai, Maharashtra, India, \- Played a central role in developing an AI\-powered creative generation platform for B2B gaming clients\. \- Translated client needs into product capabilities that enabled teams to request, generate, manage, and evaluate advertising creatives using integrated performance analytics\. \- Managed key client relationships across Rovio, Playtika, Hard Rock, and Product Madness\. Coordinated creative production and cross\-functional delivery to complete more than 1,000 assets while contributing over $100,000 in business revenue\. \- Authored PRDs and BRDs for a customer\-facing content management platform and internal operational tools\. \- Defined user journeys, business workflows, functional requirements, and acceptance criteria to align product, engineering, creative, and delivery teams from discovery through implementation\.

Head of Product at Ovonts, Mar 2022 \- Feb 2023 · 1 yr, Mumbai, Maharashtra, India, \- Conducted comprehensive market, competitor, and user research across content and creator\-management platforms\. Translated the findings into a clearly defined product proposition, prioritized feature set, and MVP for a B2B influencer marketing and management platform\. \- Owned the product roadmap and developed the B2B go\-to\-market strategy, defining target customer segments, launch priorities, and commercialization plans\. Led a cross\-functional development team of 10 through product execution and launch readiness\. \- Took the product from concept to commercial launch in August 2022, acquiring more than 150 users and accounts, with 8% converting into recurring paid customers\.

Cofounder at The Silly Fellows, Jan 2021 \- Jun 2021 · 5 mo, Bengaluru, thesillyfellows\.com

Client Servicing at Phase 1 Events and Experiences, Feb 2019 \- Dec 2020 · 1 y 10 mo, Bengaluru, \- Curated and delivered experiential campaigns, live events, and brand activations for clients including LinkedIn, Levi’s, Porsche, Sabre, and Times Network, translating brand objectives into memorable audience experiences\. \- Partnered extensively with the Government of Karnataka on large\-scale cultural and technology initiatives, including the Bengaluru International Film Festival and GAFX\. \- Contributed to the winning proposal for the development of a concert arena at Bengaluru International Airport, representing a project value exceeding ₹100 crore\. \- Developed and executed marketing strategies for client campaigns and proprietary intellectual properties, covering positioning, audience development, promotion, and on\-ground activation\. \- Managed government and corporate tenders and RFPs worth multiple crores, coordinating requirement analysis, proposal development, stakeholder inputs, documentation, and submissions\. \- Created integrated communication and media\-buying strategies for key accounts, aligning channel selection and campaign investment with audience and business objectives\.

## Education

Master of Business Administration \- MBA, Marketing & Sales, Indian Institute of Management, Indore

Bachelor of Arts \- BA, Foundations of Management, Indian Institute of Management, Indore

[View the original profile](https://tal.club/meet/tirtham-ray)

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