Headline

Product & GTM Operator | Building 0→1 AI, MarTech & Creator-Economy Products | Strategy, Growth & Cross-Functional Execution | IIM Indore

About

I build systems that turn creative ideas into scalable products, experiences, and businesses. At Tessarakt, I work across product and strategy - connecting experience design, technology, AI, and venture building. My current focus is on AI-enabled transformation and service-led products for brands and consumer companies - building solutions that turn emerging technology into practical, scalable business outcomes. My path has crossed product management, product marketing, AI-enabled creative tools, creator platforms, experiential marketing, and entrepreneurship. I enjoy working in ambiguous, early-stage environments: identifying the real problem, shaping the proposition, aligning cross-functional teams, and taking an idea from roadmap to launch. The common thread is simple: turn ambiguity into a useful product, a clear story, and an operating system that can scale. I’m particularly interested in AI-enabled transformation, service-led products, brand and consumer technology, creative entrepreneurship, AI-enabled workflows, and experience-led ventures. If you’re building at the intersection of creativity, technology, and business, let’s connect.

Location

Bengaluru

AI stack

antigravity

claude code

codex

cursor

elevenlabs

notion

Work experience

Product & Strategy at Tessarakt Experiential, Oct 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India, Building and taking to market creative-tech products and service-led solutions at the intersection of experiences, creators, content, and media. I lead product strategy, roadmap definition, pilot design, and go-to-market across a portfolio of external platforms and internal operating tools - working with business, engineering, design, creative, and operations teams. Products: - BlendHack: A service-led hackathon platform for structured creative problem-solving and innovation programs. - Blend Creator Hub: Aggregates student creators at scale and enables commissioned, asynchronous content projects through campus-ambassador cohorts. - Blend Campus: Manages ambassadors, projects, and activations across 100+ campuses in India. - Experite Gifting: AI-enabled B2B gifting solutions and services; ₹1 crore+ cumulative GMV. - Adhook: AI-powered creative-pipeline platform currently in pilot, with a service-led go-to-market motion. - Orkestra: Live internal event-management platform supporting end-to-end planning and execution. - FinOps: Live internal tool for event budgeting and financial management. - Fanverse: Fan-engagement and experience application currently at the MVP stage. Solutions & Services: - Digital event experiences for brands including Jubilant, Himalaya, Art of Time, and Royal Enfield. - Branding and marketing solutions. - Community-as-a-Service and IP-as-a-Service. - Campus activations and Content-as-a-Service. My focus is converting recurring service workflows into scalable products, validating them through live deployments, and building repeatable go-to-market models.

Product Manager at Zolidar, Aug 2024 - Aug 2025 · 1 yr 1 mo, Pune District, Maharashtra, India, - Reduced Exit Planner’s onboarding time by 60% by launching a QuickBooks integration and mapping connected accounting data directly to the platform’s financial inputs. - Improved financial-report accuracy and user segmentation by developing an industry-classification model based on NAICS and SIC codes. - Increased product demos by 25% by designing and launching a self-serve demonstration environment with dedicated advisor logins, reducing dependence on manually facilitated walkthroughs. - Automated critical user-lifecycle communications through Brevo, creating trigger-based workflows and webhooks for sign-ups, product notifications, and onboarding journeys. - Tripled organic traffic and strengthened domain authority by improving technical SEO, implementing structured-data schema, and increasing the search visibility of key product content. - Established the foundation for a scalable customer community using Discourse. Configured the forum, developed onboarding content, and scoped referral capabilities designed to improve participation and member-led growth. - Built The Grid as a searchable industry intelligence platform containing more than 1,000 knowledge assets and a directory of over 30,000 people and organizations. Improved organic discovery through structured content and strategic internal linking.

Product Marketing Manager at PureCode, Jul 2023 - Oct 2023 · 4 mos, Hyderabad, Telangana, India, - Defined the product strategy and roadmap, translating business priorities into sequenced initiatives while establishing clear processes for cross-functional planning, ownership, and collaboration. - Introduced agile delivery practices and trained the team on Jira, story mapping, backlog management, sprint planning, and project-management best practices, improving visibility and execution consistency across functions. - Managed a monthly marketing budget of $3,000, continuously monitoring channel performance and reallocating spend toward the highest-performing campaigns to maximize return on investment.

Product Manager at BLKBOX.ai, Feb 2023 - Jul 2023 · 6 mos, Mumbai, Maharashtra, India, - Played a central role in developing an AI-powered creative generation platform for B2B gaming clients. - Translated client needs into product capabilities that enabled teams to request, generate, manage, and evaluate advertising creatives using integrated performance analytics. - Managed key client relationships across Rovio, Playtika, Hard Rock, and Product Madness. Coordinated creative production and cross-functional delivery to complete more than 1,000 assets while contributing over $100,000 in business revenue. - Authored PRDs and BRDs for a customer-facing content management platform and internal operational tools. - Defined user journeys, business workflows, functional requirements, and acceptance criteria to align product, engineering, creative, and delivery teams from discovery through implementation.

Head of Product at Ovonts, Mar 2022 - Feb 2023 · 1 yr, Mumbai, Maharashtra, India, - Conducted comprehensive market, competitor, and user research across content and creator-management platforms. Translated the findings into a clearly defined product proposition, prioritized feature set, and MVP for a B2B influencer marketing and management platform. - Owned the product roadmap and developed the B2B go-to-market strategy, defining target customer segments, launch priorities, and commercialization plans. Led a cross-functional development team of 10 through product execution and launch readiness. - Took the product from concept to commercial launch in August 2022, acquiring more than 150 users and accounts, with 8% converting into recurring paid customers.

Cofounder at The Silly Fellows, Jan 2021 - Jun 2021 · 5 mo, Bengaluru, thesillyfellows.com

Client Servicing at Phase 1 Events and Experiences, Feb 2019 - Dec 2020 · 1 y 10 mo, Bengaluru, - Curated and delivered experiential campaigns, live events, and brand activations for clients including LinkedIn, Levi’s, Porsche, Sabre, and Times Network, translating brand objectives into memorable audience experiences. - Partnered extensively with the Government of Karnataka on large-scale cultural and technology initiatives, including the Bengaluru International Film Festival and GAFX. - Contributed to the winning proposal for the development of a concert arena at Bengaluru International Airport, representing a project value exceeding ₹100 crore. - Developed and executed marketing strategies for client campaigns and proprietary intellectual properties, covering positioning, audience development, promotion, and on-ground activation. - Managed government and corporate tenders and RFPs worth multiple crores, coordinating requirement analysis, proposal development, stakeholder inputs, documentation, and submissions. - Created integrated communication and media-buying strategies for key accounts, aligning channel selection and campaign investment with audience and business objectives.

Education

Master of Business Administration - MBA, Marketing & Sales, Indian Institute of Management, Indore

Bachelor of Arts - BA, Foundations of Management, Indian Institute of Management, Indore