Headline

AI & Marketing | GTM | Performance marketing, Growth, Strategy | Demand Generation

About

As Head of Strategic Innovation: Marketing & Digital Solutions (GTM) at Pixis since December 2025, I focus on advancing go-to-market strategies and digital marketing solutions. My role builds on extensive experience in growth marketing, as well as managing cross-functional performance marketing teams across APAC, EMEA & US. My focus remains on driving impactful marketing strategies and digital transformation. My goal is to enable global organizations to achieve sustainable growth through innovative and data-driven solutions.

Location

Bengaluru

AI stack

cursor

opencode

Work experience

Head of strategic Innovation: Marketing & Digital Solutions (GTM) at Pixis, Dec 2025 - Present · 9 mos, Bengaluru, Karnataka, India

Director : Performance,Growth & Strategy | APAC & EMEA at Pixis, Jul 2024 - Dec 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, Leading 15+ member performance marketing team across APAC & EMEA Achieved 25% YoY revenue growth via cross-sell and up-sell across existing client base Drove 120% revenue target achievement through expansion across India, SG, HK, UAE Partnered with top agencies (OMG, GroupM, Performics) to scale accounts by 3X Conducted quarterly business reviews to identify retention and growth opportunities Improved client retention by 20% with KPI-focused strategy and proactive communication

Director: Performance & Growth | APAC at Pixis, Jul 2023 - Jun 2024 · 1 yr, Bengaluru, Karnataka, India, Owned growth and performance strategy across APAC markets with $7M+/month budget Developed high-performing team structure and hired across key markets Spearheaded full-funnel campaigns across Google, Meta, YouTube & Programmatic channels Collaborated with product & sales to align GTM, onboarding & solution narrative Launched vertical-specific GTM strategies for BFSI, Logistics, EdTech & Apps

Senior Business Analyst at Merkle Sokrati, Oct 2020 - Jul 2021 · 10 mos, Pune Division, Maharashtra, India, Working with Maruti Suzuki South, South East & West Regional Office understanding their business model and formulating Digital strategies for their 360+ Dealership (Arena, Nexa & True-Value). Working with different Digital Platform (Google, FB & DV360) to formulate strategy for achieving goals. Effective Utilization of the Regional Level budget (2-3Cr Monthly) for Max Quality Lead Vol in best CPL (Performance Marketing). Monitoring and optimizing the campaigns to constantly improvise the conversion rate and subsequently growing the business. Collaborating with all internal stakeholders for meeting the Client requirements. Creating & Maintaining reports integrating data from all digital marketing sources including social, paid search & display and providing data analysis. Reporting – To Maruti Suzuki Regional Office and Zonal Office. Working along with Business Development team in pitching new clients for On-Boarding.

Business Analyst at Merkle Sokrati, Oct 2019 - Sep 2020 · 1 yr, Pune/Pimpri-Chinchwad Area, Responsible for set up, run, monitor and optimize Digital Marketing Campaigns on Google AdWords and Facebook Ads Manager for more than 300 accounts. Specialised in running Hyperlocal Campaigns with primary focus on Lead Generation for the Automotive Industry. Built reports for Data Analysis which included different metrics to track performances and help in better optimization of the campaigns.

Production Planning Control (SCM) at Rockman Industries Ltd., Jan 2019 - Oct 2019 · 10 mos, Vadodara, Gujarat, India, Responsible for Planning, Scheduling, Controlling and Dispatching the Finished Goods. Understanding Client demand and making necessary arrangement for fulfilling the requirement. Maintaining the inventory level of Raw, BOP and FG Materials for the smooth functioning of the plant.

Education

Bachelor of Technology - BTech, Mechanical Engineering, BML Munjal University