Headline

Senior Social Media Manager | Social Media Marketer | Content Creator | Meta Ads Specialist | Graphic & Video Editing

About

I’m a growth-focused marketing professional with a strong track record of scaling brands through social media, SEO, paid advertising, and AI-driven content strategies. Over the years, I’ve worked closely with founders, creative directors, and cross-functional teams to build audience-first marketing engines that drive real business outcomes not just vanity metrics. At Relevante, I currently lead social, SEO, and paid growth initiatives, where I scaled the company’s social presence from 75K to 100K+ followers and consistently generate 200+ organic inbound leads every month through SEO-led on-page content and conversion-focused strategies. I also manage Meta and Google Ads, ensuring efficient lead acquisition and measurable ROI. Previously at Tata Consultancy Services (TCS), I partnered with senior creative leadership to grow large-scale social communities, doubling Instagram and Twitter audiences from 100K to 200K, increasing YouTube subscribers from 50K to 87K, and managing daily content operations across multiple platforms using analytics-driven decision-making. I’ve also worked in founder-led environments like Salvi Media, where I helped launch “The CEO Series” under the Executive House brand, conducting CEO research, shaping podcast conversations, and scaling the YouTube channel from 0 to 5,000 subscribers through strategic content optimization and distribution. Across all roles, I heavily leverage AI tools to accelerate ideation, creative production, SEO optimization, campaign experimentation and allowing teams to move faster without compromising quality. Core strengths: Social Media Strategy & Growth SEO & Organic Lead Generation Paid Ads (Meta & Google Ads) Short-form & Long-form Video Strategy Analytics, KPIs & Performance Optimization AI-powered Content & Creative Workflows Tools: Adobe Premiere Pro, CapCut, Canva, Metricool, Sprout Social, VEED.io, OpenArt.ai, Google Ads, Meta Ads I enjoy building scalable marketing systems, mentoring creative teams, and turning content into a predictable growth channel.

Location

Tumkur

AI stack

antigravity

cursor

claudecode

Work experience

Senior Social Media Manager at Relevante, May 2026 - Present · 4 mos, King of Prussia, PA

Marketing and Growth Head at Voicebox.ai, Dec 2025 - May 2026 · 6 mos, San Francisco Bay Area, United States, Led end-to-end growth strategy for Voicebox.ai, positioning it as a voice-first consumer feedback platform across campaigns, content, and GTM initiatives. Conceptualised and executed Brand Battle India, driving 1,000+ user-generated voice responses within the timeline through contest-led growth, paid ads, and influencer marketing. Built and optimized multi-channel acquisition funnels (Instagram ads, influencer collaborations, organic content) to scale user participation and engagement. Transformed raw user inputs into actionable consumer insights, identifying patterns in voice data, response quality, and feedback depth. Managed 0→1 campaign execution: ideation, launch, performance tracking, reporting, and post-campaign analysis. Owned creator and community workflows, onboarding participants, driving UGC (video testimonials), and improving response quality through structured prompts. Developed growth experiments to validate product-market fit signals, including testing voice vs traditional feedback formats (surveys, focus groups). Led campaign analytics and reporting, including shortlisting, qualitative assessment, and deriving brand learnings for future scaling. Streamlined operations at scale: participant communication, content collection, consent management, and payout execution via UPI workflows. Positioned Voicebox as a preferred alternative to surveys and focus groups, reinforcing adoption through user-led content and testimonials.

Social Media Manager at Salvi, Nov 2024 - Apr 2025 · 6 mos, Chicago, Illinois, United States, Worked closely with founders to launch “The CEO Series” under the Executive House brand, supporting end-to-end content and distribution strategy Conducted in-depth research on incoming CEO guests, including background analysis and strategic question development to drive high-quality podcast conversations Managed post-production workflows by editing YouTube thumbnails and creating platform-optimized short-form video clips from podcast episodes Repurposed long-form podcast content into short videos for TikTok, Instagram, Facebook, and YouTube Shorts, maximizing reach and content lifecycle Uploaded and managed YouTube content, including SEO-optimized titles, detailed descriptions, and metadata to improve discoverability Used Sprout Social for social media scheduling, publishing, and performance management across platforms Helped grow the Executive House YouTube channel from 0 to 5,000 subscribers through consistent content publishing and optimization Ensured brand consistency and storytelling alignment across video, social, and podcast content

Social Media Manager at Relevante, Aug 2024 - May 2026 · 1 yr 10 mos, King of Prussia, Pennsylvania, United States, Own and lead Relevante’s social media, SEO, and digital growth strategy with a strong focus on demand generation and brand positioning Scaled the company’s social media footprint from 75K to 100K+ followers within one year through strategic planning, campaign leadership, and performance optimization Drive 200+ organic inbound leads consistently every month through SEO-led on-page content strategies, keyword research, and conversion-focused content architecture Lead end-to-end content strategy and execution across LinkedIn, Instagram, Facebook, and X, leveraging Metricool for planning, publishing, and performance analysis Strategize, execute, and optimize paid acquisition campaigns on Meta (Facebook & Instagram) and Google Ads, improving lead quality and acquisition efficiency Oversee creative production for digital marketing campaigns, using Canva and AI-assisted design workflows to maintain speed, scale, and brand consistency Lead video content strategy and production using Adobe Premiere Pro, CapCut, and VEED.io for short-form and long-form formats Partner cross-functionally to deliver employer branding, recruitment marketing, and thought-leadership campaigns including employee spotlights, job openings, and client testimonials Own website content optimization and on-page SEO, including meta optimization, internal linking, and keyword alignment to improve rankings and organic visibility Leveraged AI tools (including OpenArt.ai and generative AI platforms) to accelerate ideation, creative experimentation, content production, and optimization workflows Establish KPI frameworks and reporting across social, SEO, and paid media, translating insights into continuous growth and ROI improvements

Founder at TAPE2 MEDIA, Jan 2024 - Feb 2026 · 2 yrs 2 mos, Tumkur, Built and lead Tape2Media, a creative marketing studio focused on real growth for brands, not vanity metrics Manage a lean in-house team of two creatives handling daily execution across social media and ads Oversee strategy, content direction, and brand positioning for multiple clients across fitness, food, real estate, and service businesses Drive end-to-end campaigns from idea to posting to performance review Work closely with clients to align content with business goals like leads, footfall, and conversions Ensure consistency in voice, visuals, and messaging across platforms Act as the final quality check on everything that goes out under the Tape2Media name

Social Media Manager at Tata Consultancy Services, Oct 2021 - Sep 2024 · 3 yrs, Bangalore Urban, Karnataka, India, Partnered closely with the Creative Director to scale TCS’s social media presence, growing Twitter and Instagram followers from 100K to 200K through strategic content planning and consistent execution Managed and optimized social media channels including Instagram, Facebook, Twitter, and YouTube, ensuring brand consistency across platforms Increased the company’s YouTube subscriber base from 50K to 87K by driving short-form video strategies and platform-specific content optimization Led daily content operations by distributing work across the creative team and ensuring timely delivery of engaging posts and videos Edited and produced high-performing short-form content for Instagram Reels and YouTube Shorts using Adobe Premiere Pro Leveraged Hootsuite analytics and social listening tools to track KPIs such as reach, engagement, CTRs, and conversions, translating insights into content and strategy improvements Conducted in-depth audience research to identify target demographics, behaviors, and content preferences, informing platform-specific strategies Collaborated cross-functionally with designers, copywriters, and marketing managers to align social media initiatives with broader marketing and brand objectives

Education

BCA, Computer Science, Seshadripuram degree college