Tessy Joseph on Tal
Headline
Brand Strategist | Content & Campaign Strategist | Account Manager | Creative Copywriter
About
I am a Brand, Marketing, and Content Strategist with over 6 years of experience working across brand strategy, content strategy, performance marketing, and account management. I work closely with clients, designers, and growth teams to plan and execute marketing campaigns that are not just creative, but also performance-driven and conversion-focused. My role involves managing client accounts, understanding business goals, building brand positioning and messaging, planning content strategies, writing campaign copy, and overseeing execution across digital platforms including social media, paid ads, websites, email, and WhatsApp marketing. I have worked with brands across real estate, lifestyle, edtech, FMCG, and D2C industries.  Along with strategy and content, I also handle client communication, campaign planning, and coordination between internal teams to ensure campaigns are delivered smoothly and achieve business objectives. Core Areas: Brand Strategy | Content Strategy | Copywriting | Performance Marketing | Campaign Strategy | Account Management | Client Servicing | Brand Messaging | Social Media Marketing | Paid Ads | Website & Email Content | Creative Strategy
AI stack
claude
lovable
notebooklm
openai
Canva Magic Studio
Leonardo AI
Work experience
Brand Manager & Content Lead at Two People Company, Sep 2025 - Present · 1 y 2 mo, Ahmedabad, Gujarat, India, WFH
Lead Content Strategist & Copywriter at Enstead, Sep 2025 - Present · 1 y 2 mo, Ahmedabad, Gujarat, India, WFH
Content Strategist & Copywriter at Social Sherpa, Apr 2024 - Jul 2025 · 1 yr 4 mos, Ahmedabad, Gujarat, India
Copywriter at Pocket Compass, Sep 2022 - Jan 2024 · 1 yr 5 mos
Founder at Nayyara Jewellery, Feb 2022 - Jul 2022 · 6 mos
Education
Digital Marketing, Ahmedabad School of Digital Marketing
Bachelor of Commerce - BCom, Law, Ahmedabad University
Public links
purple-magazine-e96.notion.site: https://purple-magazine-e96.notion.site/Tessy-Joseph-s-Portfolio-1fd0f180b0b04f6f8c471ed6e5259fa7
