Headline

Head Of Content & Growth @ SimpleGhar | Creative Direction,Creative Strategist,YouTuber/Content Creator, Storytelling

About

At SimpleGhar Hindi, as the Head of Content & Growth, I lead creative strategies, content growth, and viral short-form execution. My work involves building repeatable viral content systems by leveraging creative direction, storytelling, and strategic growth planning to produce engaging product-led short-form videos. I have contributed to scaling the SimpleGhar Hindi channel to 7.2M+ subscribers and 8.2B+ views within 2.5 years. My focus is on crafting high-retention scripts, directing viral storytelling, and creating innovative content strategies that resonate with audiences and drive measurable growth.

Location

Greater Hyderabad Area

AI stack

claude

codex

gemini

notion

claudecode

ChatGPT

Work experience

Head Of Content & Growth at SimpleGhar, Nov 2022 - Present · 4 yrs, On-site, Led content growth, creative strategy, and viral short-form execution for SimpleGhar Hindi, one of India’s leading product-review and infotainment channels. Scaled the channel to 7.2M+ subscribers and 8.2B+ views in 2.5 years through repeatable viral scripting, storytelling, sequencing, product research, and short-form content systems. Key responsibilities and impact: - Built and led the creative growth system for SimpleGhar Hindi - Developed viral scripts and formats generating 10M–100M+ views - Directed product-led short-form videos for tech, home, kitchen, and innovative consumer products - Led viral ideation, product research, scripting, shoot planning, videography, sequencing, and creative direction - Created high-retention storytelling structures for YouTube Shorts and Instagram Reels - Built editing and sequencing templates used to improve video pacing, retention, and repeatability - Contributed to scaling SimpleGhar’s multi-language content ecosystem across Hindi, Telugu, Tamil, Malayalam, and Odia - Helped build creative systems for a combined network audience of 19M+ subscribers - Directed and contributed to sponsored campaigns for brands including Oppo, Realme, boAt, Flipkart, Urban Company, Atomberg, and more - Led and coordinated the SimpleGhar Hindi team across ideation, scripting, shooting, editing, publishing workflows and End-to-End Production. Core contribution: Built a repeatable viral content engine that turns ordinary products into high-retention stories capable of reaching millions.

Public links

youtube.com: https://youtube.com/@https://youtube.com/@simpleghar?si=2iFwn9qeaNVkTLPR

instagram.com: https://instagram.com/simplegharhindi?dlrf=MXhvaHFtcHp0bXRjeA%3D%3D