Headline

Marketing Strategist | Martech, AI & Growth | B2B and Consumer

About

With 15+ years across digital marketing, growth strategy, and financial analysis, I have built marketing functions that sit at the intersection of strategy, martech, and technology across fintech, BFSI, pharma, and enterprise B2B. What has remained consistent throughout my career is a belief that technology is the biggest multiplier for modern marketing. I have worked on deploying CDPs, automation frameworks, SEO-driven content ecosystems, and omnichannel programs, with the objective of making marketing more precise, scalable, and closely aligned with business outcomes. The convergence of AI, martech, and customer intelligence is where I believe the next wave of marketing impact will come from, and it is where I am deliberately focused. Currently, as DGM - Marketing at Quess Corp, I lead marketing across IT solutions, global recruitment, international mobility, and GCC-as-a-Service, spanning brand strategy, performance marketing, demand generation, sales enablement, and executive thought leadership across four business verticals. I am drawn to roles where AI and martech are central to how marketing is built, and where the work connects directly to business outcomes.

Location

Bengaluru

AI stack

claude code

claude

codex

deepseek

gemini

lovable

Work experience

Deputy General Manager Marketing at Quess Corp Limited, Nov 2025 - Present · 1 yr, Bengaluru

Consultant - Digital Marketing & Growth Strategy at Independent Consultant, May 2023 - Nov 2025 · 2 yrs 7 mos, Bengaluru, Partnered with brands across pharma and early-stage startups to build digital growth engines, from strategy through execution. J B Chemicals & Pharmaceuticals Drove digital transformation across therapy areas including Gut Health, Wellness, and Hypertension. Built SEO-first microsites, unbranded omnichannel awareness campaigns, and chatbots. Enhanced digital platforms (JB NEXT, JB Central, Chemist platform) to improve adoption and engagement. Expanded digital footprint across ePharmacy platforms to strengthen discoverability. Startups & SMEs Advised early-stage founders across consumer and fintech on GTM strategy, digital acquisition, and growth roadmaps. Built multi-channel lifecycle journeys to improve engagement and drive revenue.

Vice President - Digital Assets at JM Financial Services Ltd, Apr 2022 - Apr 2023 · 1 yr 1 mo, Mumbai, Led the digital launch and growth of BlinkX, driving customer acquisition, engagement, and retention. • Oversaw the launch of the BlinkX app & website, building a strong digital footprint in a competitive market. • Optimized acquisition and lifecycle journeys to significantly improve efficiency and retention. • Directed multi-crore marketing budgets and managed a 15+ member cross-functional team. • Delivered high-impact omnichannel campaigns to establish BlinkX as a trusted digital broking platform.

AVP - Channel Head, Digital Initiatives at IDBI Capital Markets & Securities Ltd., May 2021 - Nov 2021 · 7 mos, Mumbai, Led the digital strategy and sales transformation for the Retail Broking Division. • Directed a 10+ member team driving digital acquisition and engagement. • Improved SEO, UI design, and UX flows to enhance website performance and customer experience. • Expanded brand visibility through digital partnerships, owned social channels, and new initiatives. • Streamlined customer onboarding journeys to reduce drop-offs and improve acquisition.

Senior Manager | Digital Strategy and Performance Marketing (B2B and B2C) at IIFL (India Infoline Group), Nov 2017 - May 2021 · 3 yrs 7 mos, Mumbai Metropolitan Region, Led digital strategy and customer acquisition across B2B and B2C channels, managing an 8-member team. • Scaled organic acquisition through SEO, content strategy, and CRO initiatives. • Improved sales conversion and engagement with lifecycle automation and personalized journeys. • Directed digital product initiatives, collaborating with tech to refine UI and streamline UX. • Built strategic fintech partnerships and content collaborations (e.g., Thomson Reuters, Trendlyne, smallcase).

Education

Postgraduate Certificate in Digital Marketing, Digital Marketing, Northwestern University - Kellogg School of Management

PGDM, Finance, ITM Group of Institutions