Tayin sharma profile photo 1 on Tal

Tayin sharma

Advertising + Filmmaking

Mumbai

5+ years of work experience

Freelance
Oct 20241 yr 7 mosPresent

Mumbai

A hybrid role that bridges strategic brand thinking with cinematic storytelling, translating consumer insights and brand objectives into compelling visual narratives for advertising campaigns. Key Responsibilities: -Develop brand and campaign strategies based on consumer insights, cultural trends, and market research. -Identify core human truths and audience motivations to shape strong creative platforms and communication ideas. -Collaborate with creative teams to transform strategic insights into campaign concepts, scripts, and storytelling frameworks. -Direct advertising films, branded content, and digital campaigns, ensuring the visual narrative aligns with the brand’s strategic positioning. -Lead the creative vision from concept to execution, including storyboarding, visual style development, casting, and on-set direction. -Work closely with clients, strategists, writers, and production teams to maintain alignment between brand objectives and creative output. -Translate brand messaging into emotionally resonant stories that connect with audiences across television, digital, and social platforms. -Oversee the integration of campaign storytelling across multiple touchpoints, including film, digital content, and social media assets. -Evaluate campaign performance and audience response to refine future creative and brand strategies. Core Focus Areas: -Advertising Film Direction -Brand Strategy & Positioning -Consumer Insight & Cultural Analysis -Creative Strategy & Campaign Development -Brand Storytelling & Narrative Development -Integrated Marketing Communication
Asymmetrique
Aug 20243 mosOct 2024

Mumbai

Key Responsibilities: - Hired on a 3-month contract to support festive brand campaigns, reporting directly to the Vice President – Creative & Content. - Conducted trendspotting and cultural analysis, translating brand objectives, audience insights, and market trends into 360° campaign narratives and communication strategies. - Delivered Ganpati and Diwali campaigns for brands including LG Hing and Mahindra Logistics, aligning creative storytelling with brand messaging. - Developed content research reports and post-campaign reviews to support internal evaluation and strategic planning. - Contributed to the conceptualization and production of six product films for Tata Mutual Fund, ensuring brand consistency and communication clarity. - Planned and structured media calendars and content pipelines, leading to the creation of 100+ social media reels for brands including ITI, Ginza, LG Hing, Tata Mutual Fund, Tata Pension, and Mahindra Logistics. - Managed project scheduling, budgeting, casting coordination, and creator collaborations, while overseeing location scouting and production logistics to deliver high-quality campaign assets.
Indian Storytellers Pvt. Ltd.
Oct 20212 yrs 7 mosApr 2024

Worked across large-scale music videos, branded content, television shows, and live broadcast events, supporting the creative and production process from concept to execution. -Dadasaheb Phalke International Film Festival | ZeeTV - February , 2024 - India’s 50 Best Dishes, Cooking Show | ZeeZest - Nov, 2023 -The Zero Hour with Rajiv Makhni | Flipkart Video - September 2023 ft. Rannvijay Singha & Alaya F - Samsung & Apple ft. Rannvijay Singha & Kalki Koechlin - Realme, Oppo & Vivo. -McDonald’s I’m lovin’ it LIVE | MTV - February 2023 -Royal Stag Boom Box - February 2023 Pehle Jaisi Baat Nahi - Dino James & Jasleen Royal Immitehan - EPR & Neeti Mohabbat- Amit Trivedi & Slow Cheeta Hoodie- Nikita Gandhi & Bali -#DheereDheereSe - Social Awareness Initiative | Star Bharat- December 2022 -Zaalima-Music Video | Hitz Music - November 2022 -Tedi Medi - Short Film |Tips Music- October 2022 -Speed Dating ft. Ahsaas Channa -TVC| Slice - February 2022 Key Responsibilities: •Collaborated in creative development and brainstorming of show themes, segments, and storytelling formats for non-fiction television and branded content. •Coordinated between scriptwriters, creative teams, brand clients, and hosts to ensure alignment between creative vision and production execution. •Assisted in the development of content packages, including nominee films, highlight reels, tribute videos, and promotional segments. •Managed on-set production support, including cue cards, teleprompter supervision, and in-ear communication systems for celebrity hosts. •Facilitated production coordination with set design, lighting, and AV teams to align visual elements with creative direction. •Contributed to red carpet content ideation, interactive segments, and social media assets for events and digital distribution. •Supported rehearsals, host briefings, and live-show preparations for televised award shows and branded entertainment programs.
Indian Storytellers Pvt. Ltd.
Sep 20201 yr 2 mosOct 2021

• Sirf Ek Minute with Shardul Pandit S1 | Flipkart Video -July 2021. • Daam Sahi Hai: Home Edition with Dheeraj & Bhawna | Flipkart Video -May 2021. • Khel Paheliyon Ka with Price Narula S1| Flipkart Video -May 2021. • Atrangi Fireside Chat with Cyrus |Zee5 - June 2021 (Taish, Abhay 2, Black Widows, Comedy Couple, Lahore Confidential, State of Siege, Matto ki Saikal Pareeksha & Hacked). • F.Y.I with Jamie Lever S1 | Flipkart Video -January 2021. • Kids Choice Awards, 2020 |Nickelodeon India -February 2021. - Concept development (setting show’s IP, Format, Treatment, Tonality catered to Flipkart’s target audience) -Procuring trivial questions, preparing tie-breaker rounds as per difficulty levels. -Structuring & proofreading of Scripts for trivias, character back stories, multimedia integration. -Shortlisting of contestants and guests, preparing shoot schedules after finalised dry runs. -Manage continuity and pick-ups during shoot days. -Creating post for the Show's release. -Organising & reviewing raw footages, preparing rough timelines which logs for key moments, including contestant. responses, reactions and host interactions

Education

Xavier Institute of Communications

Postgraduate Diploma, Advertising, Marketing & Customer Analytics.

Xavier Institute of Communications

20251 yr2026
Usha Pravin Gandhi College of Arts, Commerce and Science

Bachelor's Degree, Film/Video and Photographic Arts

Usha Pravin Gandhi College of Arts, Commerce and Science

20213 yrs2024

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Headline

Advertising + Filmmaking

About

Brand Strategy | Cultural Nuances. An advertising professional with the instincts of a filmmaker—mastering strategy, research, and storytelling. I study how culture thinks, feels, and behaves, translating those shifts into bold brand strategies. Having shaped campaigns for multiple youth-focused brands, I understand how popculture shapes the way they respond to ideas. Currently, seeking Brand Solutions roles where research meets imagination—to shape campaigns that hit home!

Location

Mumbai

Work experience

Ad Film Director at Freelance, Oct 2024 - Present · 1 yr 7 mos, Mumbai, A hybrid role that bridges strategic brand thinking with cinematic storytelling, translating consumer insights and brand objectives into compelling visual narratives for advertising campaigns. Key Responsibilities: -Develop brand and campaign strategies based on consumer insights, cultural trends, and market research. -Identify core human truths and audience motivations to shape strong creative platforms and communication ideas. -Collaborate with creative teams to transform strategic insights into campaign concepts, scripts, and storytelling frameworks. -Direct advertising films, branded content, and digital campaigns, ensuring the visual narrative aligns with the brand’s strategic positioning. -Lead the creative vision from concept to execution, including storyboarding, visual style development, casting, and on-set direction. -Work closely with clients, strategists, writers, and production teams to maintain alignment between brand objectives and creative output. -Translate brand messaging into emotionally resonant stories that connect with audiences across television, digital, and social platforms. -Oversee the integration of campaign storytelling across multiple touchpoints, including film, digital content, and social media assets. -Evaluate campaign performance and audience response to refine future creative and brand strategies. Core Focus Areas: -Advertising Film Direction -Brand Strategy & Positioning -Consumer Insight & Cultural Analysis -Creative Strategy & Campaign Development -Brand Storytelling & Narrative Development -Integrated Marketing Communication

Associate Producer at Asymmetrique, Aug 2024 - Oct 2024 · 3 mos, Mumbai, Key Responsibilities: - Hired on a 3-month contract to support festive brand campaigns, reporting directly to the Vice President – Creative & Content. - Conducted trendspotting and cultural analysis, translating brand objectives, audience insights, and market trends into 360° campaign narratives and communication strategies. - Delivered Ganpati and Diwali campaigns for brands including LG Hing and Mahindra Logistics, aligning creative storytelling with brand messaging. - Developed content research reports and post-campaign reviews to support internal evaluation and strategic planning. - Contributed to the conceptualization and production of six product films for Tata Mutual Fund, ensuring brand consistency and communication clarity. - Planned and structured media calendars and content pipelines, leading to the creation of 100+ social media reels for brands including ITI, Ginza, LG Hing, Tata Mutual Fund, Tata Pension, and Mahindra Logistics. - Managed project scheduling, budgeting, casting coordination, and creator collaborations, while overseeing location scouting and production logistics to deliver high-quality campaign assets.

Associate Creative Producer at Indian Storytellers Pvt. Ltd., Oct 2021 - Apr 2024 · 2 yrs 7 mos, Worked across large-scale music videos, branded content, television shows, and live broadcast events, supporting the creative and production process from concept to execution. -Dadasaheb Phalke International Film Festival | ZeeTV - February , 2024 - India’s 50 Best Dishes, Cooking Show | ZeeZest - Nov, 2023 -The Zero Hour with Rajiv Makhni | Flipkart Video - September 2023 ft. Rannvijay Singha & Alaya F - Samsung & Apple ft. Rannvijay Singha & Kalki Koechlin - Realme, Oppo & Vivo. -McDonald’s I’m lovin’ it LIVE | MTV - February 2023 -Royal Stag Boom Box - February 2023 Pehle Jaisi Baat Nahi - Dino James & Jasleen Royal Immitehan - EPR & Neeti Mohabbat- Amit Trivedi & Slow Cheeta Hoodie- Nikita Gandhi & Bali -#DheereDheereSe - Social Awareness Initiative | Star Bharat- December 2022 -Zaalima-Music Video | Hitz Music - November 2022 -Tedi Medi - Short Film |Tips Music- October 2022 -Speed Dating ft. Ahsaas Channa -TVC| Slice - February 2022 Key Responsibilities: •Collaborated in creative development and brainstorming of show themes, segments, and storytelling formats for non-fiction television and branded content. •Coordinated between scriptwriters, creative teams, brand clients, and hosts to ensure alignment between creative vision and production execution. •Assisted in the development of content packages, including nominee films, highlight reels, tribute videos, and promotional segments. •Managed on-set production support, including cue cards, teleprompter supervision, and in-ear communication systems for celebrity hosts. •Facilitated production coordination with set design, lighting, and AV teams to align visual elements with creative direction. •Contributed to red carpet content ideation, interactive segments, and social media assets for events and digital distribution. •Supported rehearsals, host briefings, and live-show preparations for televised award shows and branded entertainment programs.

Creative Intern at Indian Storytellers Pvt. Ltd., Sep 2020 - Oct 2021 · 1 yr 2 mos, • Sirf Ek Minute with Shardul Pandit S1 | Flipkart Video -July 2021. • Daam Sahi Hai: Home Edition with Dheeraj & Bhawna | Flipkart Video -May 2021. • Khel Paheliyon Ka with Price Narula S1| Flipkart Video -May 2021. • Atrangi Fireside Chat with Cyrus |Zee5 - June 2021 (Taish, Abhay 2, Black Widows, Comedy Couple, Lahore Confidential, State of Siege, Matto ki Saikal Pareeksha & Hacked). • F.Y.I with Jamie Lever S1 | Flipkart Video -January 2021. • Kids Choice Awards, 2020 |Nickelodeon India -February 2021. - Concept development (setting show’s IP, Format, Treatment, Tonality catered to Flipkart’s target audience) -Procuring trivial questions, preparing tie-breaker rounds as per difficulty levels. -Structuring & proofreading of Scripts for trivias, character back stories, multimedia integration. -Shortlisting of contestants and guests, preparing shoot schedules after finalised dry runs. -Manage continuity and pick-ups during shoot days. -Creating post for the Show's release. -Organising & reviewing raw footages, preparing rough timelines which logs for key moments, including contestant. responses, reactions and host interactions

Education

Postgraduate Diploma, Advertising, Marketing & Customer Analytics., Xavier Institute of Communications

Bachelor's Degree, Film/Video and Photographic Arts, Usha Pravin Gandhi College of Arts, Commerce and Science