Headline

Sr. Marketing Manager |Demand Generation | Driving Customer Acquisition Strategies| Growth Marketing | Enterprise Client Partnerships | SaaS & AI

About

Full-funnel B2B GTM operator with 10+ years spanning product marketing, demand generation, and growth for global SaaS, fintech, and consumer brands. 1. Owned positioning and launch strategy for enterprise personalization and AI-content products (Adobe Target, Adobe GenStudio), driving 35% loyalty enrollment growth for Malaysia Airlines and cutting content time-to-market from weeks to 4 hours via GenAI workflows. 2. Built demand engines from zero at an early-stage D2C startup (₹4.8M ARR, 1,000+ customers/year) and scaled paid, ABM, and partnership channels delivering 120% customer acquisition growth and 60% CPA reduction. 3. Comfortable translating technical, AI-driven products into buyer-facing narratives and working shoulder-to-shoulder with founders and sales on pipeline and revenue outcomes. Product Marketing: positioning & messaging, launch management, sales enablement (decks, battlecards, case studies), competitive intelligence Demand Generation: full-funnel campaigns (content, paid, email, ABM, events), MQL→SQL→revenue funnel ownership, CAC/ROI tracking Growth & GTM: partnerships and co-marketing, experimentation (A/B, MVT), attribution & reporting, marketing stack ownership AI/Technical Fluency: Adobe Target, Adobe GenStudio (AI content generation), Adobe Analytics, Adobe Journey Optimizer, Salesforce CRM

Location

Bengaluru

AI stack

aistudio

elevenlabs

gemini

notion

openai

perplexity

Work experience

Sr. Marketing manager- product and strategy at Adobe, Feb 2023 - Present · 3 y 6 mo, Bengaluru, Karnataka, India, Clients: Sony |Coca-Cola | Emirates | HDFC Bank | ICICI Bank | Tourism Australia | K12 | Wellington | Lowe's | Logitech |L'Oreal | GE healthcare| Malaysia Airlines 1. Owned positioning and go-to-market for AI-powered personalization and content-generation capabilities (Adobe Target, GenStudio) across 10+ enterprise account, the direct equivalent of translating technical product capability into buyer-facing value. 2. Designed and launched a loyalty programme for Malaysia Airlines using audience segmentation, eligibility rules, and personalized journeys and grew loyalty enrolment 35% and repeat bookings 22%. 3. Mapped the full customer journey for HDFC Bank's mobile app and shipped 12 personalization use cases in one quarter, lifting app engagement 40%; role required close, ongoing collaboration with product and engineering. 4. Reduced content time-to-market from 2 weeks to 4 hours for D2C brands by implementing AI brief-to-asset workflows (GenStudio), cutting production cycles 85% while preserving brand governance and contributed to 50% client ROI improvement. 5. Ran A/B and multivariate experiments for Emirates across web and app, delivering 4.8% conversion uplift and 8% CLV improvement in 60 days; built the enablement and validation (A4T) that let C-suite make go/no-go calls. 6. Ran AI content variant testing tied to Adobe Journey Optimizer, improving paid campaign CTR 18% and direct experience running experiments and doubling down on what works.

Head of Growth- (Regional Expansion) at 21K School, Jan 2022 - Jan 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, ● Led and mentored a 7-member marketing team while managing three external agencies (Brand, Content, Digital) to execute integrated growth campaigns. Ran weekly performance reviews to track KPIs, optimize campaigns, and ensure teams stayed on track to meet goals. ● Partnered with sales, product, and leadership teams to align marketing initiatives with pipeline and revenue targets.Set quarterly marketing strategy, OKRs, and growth roadmaps aligned with business and enrollment targets. ● Forged strategic partnerships with Paytm, InMobi, Airtel, and Truecaller to expand startup ecosystem visibility and unlock new distribution channels. ● Implemented an AI-driven lead scoring and nurturing model, boosting conversion rates and pipeline quality. ● Developed sales enablement dashboards and playbooks, enhancing cross-functional alignment and cutting campaign turnaround time by 25%.

Sr. Marketing Manager- NA, Middle East, India at St. George's University, Jul 2020 - Jan 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, Achievements- 1. Developed the FY22 go-to-market strategies, outlined the marketing plans and budgets for next financial year for the international markets including video marketing, digital outreach, analytics,& social media. 2. Worked on high-impact, integrated communications projects include public relations, alumni development, student recruitment, and content marketing, that achieve results. 3. Leading PR strategies including press releases, paid advertorial, 1-1 thought leadership interactions, and media buying with OTT, secured over 188 media hits, tapped over 80-100 prominent media. 4. Ownership of all marketing & brand monetization initiatives across offline and digital channels. Received 186M impressions and 75000 circulations across India.

Digital Marketing Manager (client: IBM Google salesforce) at Global Knowledge, Apr 2018 - Jun 2020 · 2 yrs 3 mos, Bangalore, Global Knowledge is a worldwide corporate training provider in over 18 countries. I was hired to lead 8 team members to streamline extensive strategies for brand awareness across all social media platforms. Roles and Responsibilities: 1. Developed brand narrative, strategy and marketing plan. Brainstormed and run 360degree marketing 2. Managed & implemented SEO & Google AdWords strategy resulting in 100% increase in new users· 3. Delegated and coordinated team of cross-functional SMEs to gain 3 key accounts including Google, IBM and Salesforce. 4. Developed, executed, & optimized campaigns with a 25% rise in brand awareness & 3x increase in cross-media exposure

Digital Marketing Specialist at iPrimeData, Jan 2015 - Apr 2018 · 3 yrs 4 mos, Bangalore, iPrimeData was an India based analytics and technology start-up providing advanced analytic models of business process. Roles and Responsibilities: 1. Leveraged 10-month analytical data review, presented metrics in Microsoft Excel to collaborate with key start-up stakeholder groups determining improvements and strategies to acquire new customers · Created strategy to increase visitor duration on website by over 3 minutes through researching customer behavior trends · Governed innovative competitive analysis & implemented digital strategies which resulted in an increase of leads by 13% · Attained impact of 40% growth in followers and customer engagement via all social platforms and increased open rates on the email newsletter by over 33% from an industry average of 10.1%

Education

Advanced General Management Program (AGMP), Indian Institute of Management Ahmedabad

Internship, Semiconductor Manufacturing Technology, Indian Institute of Science (IISc)