---
title: "Tarun Kumar - Director of Marketing in Bengaluru | Tal"
description: "Meet Tarun Kumar, Scaling Consumer & Fintech Brands Across 10+ Markets | APAC · MENA · Americas | Ex-Cashfree Payments | B2B & B2C | CAC Reduction | Revenue Growth | GTM based in Bengaluru. AI stack includes claude, midjourney, and notion."
image: "https://tal.club/meet/tarun-kumar-8/share-image"
---

# Tarun Kumar on Tal

## Headline

Scaling Consumer & Fintech Brands Across 10\+ Markets \| APAC · MENA · Americas \| Ex\-Cashfree Payments \| B2B & B2C \| CAC Reduction \| Revenue Growth \| GTM

## About

Experienced growth marketer with over a decade of expertise in driving growth for leading consumer brands worldwide\. Extensive hands\-on experience in expanding brands across diverse markets including India, USA, Australia, UK, Malaysia, Singapore, Indonesia, Peru, Colombia, and the Middle East\. Passionate about tackling growth challenges for both large organizations and startups striving for expansion\. Proficient in managing Business Growth, Customer Acquisition, Customer Retention, Digital Marketing, Strategic Partnerships, New Market Launches, Marketing & Product Analytics, and Business Planning\.

## Location

Bengaluru

## AI stack

claude

midjourney

notion

openai

ChatGPT

Figma Make

## Work experience

Director of Marketing at Prosperr\.io, Jan 2025 \- Present · 1 yr 9 mos

Head of Digital Marketing at Cashfree Payments, Oct 2022 \- Jan 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, \-Led the digital marketing department, overseeing a team responsible for SEO, content creation, performance marketing, and lead enrichment\. \-Crafted and executed a Go\-To\-Market strategy tailored to different product lines, targeting both enterprise clients and SMBs\. \-Successfully increased conversion rates from 6% to 20% by capturing demand and optimizing content\. \-Achieved a 100% growth in organic traffic and doubled the number of leads generated from non\-paid channels\. \-Reduced the paid advertising budget by 40% while improving Customer Acquisition Cost \(CAC\) by 20%\. \-Enhanced Domain Authority \(DA\), improved SEO rankings, and increased backlinks by effectively managing external agencies and aligning strategies with business objectives\.

Senior Marketing Manager at Hubilo, Mar 2021 \- Jul 2022 · 1 yr 5 mos, Bengaluru, Karnataka, India, \- Led GTM Marketing, Branding, Demand Generation, and Digital Marketing efforts, developing comprehensive strategies across multiple platforms to drive lead acquisition\. \- Played a key role in achieving $10 million in Annual Recurring Revenue \(ARR\) through effective marketing initiatives\. \- Enhanced lead optimization and improved the sales funnel with targeted marketing campaigns\. \- Utilized HubSpot for lead management and nurturing, building a strong sales pipeline across all channels\. \- Managed an $8 million USD annual budget, focusing on personalized website experiences and Conversion Rate Optimization \(CRO\)\. \- Concentrated efforts on key markets, including the US, UK, and APAC regions\. \- Successfully managed agency relationships and partnerships to align marketing strategies with business objectives\.

Digital Marketing Manager at MoEngage Inc\., Dec 2018 \- Feb 2021 · 2 yrs 3 mos, Bengaluru, Karnataka, India, \- Spearheaded the geographical expansion of MoEngage into APAC, ME, US, and UK markets, driving significant growth in these regions\. \- Led global inbound lead generation efforts to broaden business scope and enhance market presence\. \- Executed A/B testing campaigns to optimize performance and achieve outstanding conversion rates\. \- Utilized HubSpot for streamlined lead management and nurturing, improving funnel efficiency across various channels\. \- Managed a $900,000 annual budget across all paid channels, ensuring optimal allocation and ROI\. \- Contributed to reaching a $10 million ARR milestone through a strategic, digital\-first approach\.

Digital Marketing Manager at Texila American University Consortium, Mar 2018 \- Nov 2018 · 9 mos, Coimbatore, Tamil Nadu, India, \- Led the planning and budgeting for all marketing activities, both offline and online, ensuring strategic alignment and effective resource allocation\. \- Successfully rolled out one of the largest scholarship programs for TAU, Zambia, valued at 1\.3 million ZMW\. \- Optimized customer life cycle journeys by targeting users based on their current state, resulting in improved conversion rates\. \- Spearheaded the development and launch of four new products, implementing online customer acquisition models that generated 5,000 leads per month for niche offerings\.

## Education

PGDM, MARKETING, HUMAN RESOURCE, M S Ramaiah Institute of Management

Bachelor of Business Administration \(B\.B\.A\.\), Marketing, INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH, IPS ACADEMY

[View the original profile](https://tal.club/meet/tarun-kumar-8)

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