Headline

Marketing Executive | Organic Instagram Growth | Content & Brand Strategy | Open to Freelance | KNC, DU ‘25

About

I grew a brand's Instagram to 200K+ organic reach. I'm a Social Media & Marketing Strategist based in Delhi, working across content, brand strategy, and internal communications for startups and D2C brands. Currently at Cache Labs, I manage multiple brands simultaneously from ideating content to writing copy to building campaigns from scratch. What I actually do: grow pages that were stuck, create content that doesn't look like every other brand, and build strategies that make sense for where a business actually is. I've led rebranding initiatives, launched an internal newsletter from zero, managed employer branding, and consistently driven results without paid boosts. If you're a startup or D2C brand looking for someone to own your social presence, DM me.

Location

Delhi

AI stack

meta

notion

openai

replit

Work experience

Marketing Executive at Cache Labs, Mar 2026 - Present · 4 mos, Hybrid

Social Media Associate at Cache Labs, Sep 2025 - Present · 10 mos, On-site

Social Media Manager at Totapari, Jun 2025 - Aug 2025 · 3 mos, Delhi, India, • Grew and engaged a 140K+ Instagram community by crafting trend-savvy and creative content pieces monthly, boosting organic interactions. • Scripted, filmed, and edited viral Reels and Stories to drive discoverability, consistently increasing engagement rates. • Launched campaigns and interactive content that encouraged user participation, increased brand mentions, and strengthened loyalty. • Handled daily DMs with a consistent, friendly brand voice, turning audience queries into positive engagement moments. • Leveraged tools like Buffer, VN, and Instagram Insights to optimize content strategy, aligning posts with audience trends and business objectives

Vice President at KALEIDOSCOPE- The Quiz Society, KNC, May 2024 - May 2025 · 1 yr 1 mo, Delhi, Delhi, India, As the Vice President of a Quizzing Society, I led a community of learners. I organised events which improved my communication and planning skills, promoting teamwork and inclusivity. Managing real-life challenges taught me problem-solving and reinforced the value of lifelong learning and community involvement.

Marketing Intern at Career Launcher, Aug 2024 - Oct 2024 · 3 mos, Delhi, India

Campaign Marketing Intern at Pawzz Foundation, Jun 2024 - Jul 2024 · 2 mos, Delhi, Delhi, India

Education

B.A, Political Science, Kamala Nehru College, Delhi University

Secondary and Senior Secondary education, Bharti Public School - India