---
title: "Tanya Lakhmani - Growth and Influencer Partnership Specialist in Bengaluru | Tal"
description: "Meet Tanya Lakhmani, Digital Marketing | Growth & Performance Marketing | Influencer & Brand Partnerships | Paid Media & Ads | Social Media Strategy | Content & Engagement Growth based in Bengaluru. AI stack includes claude code, notion, and Suno."
image: "https://tal.club/meet/tanya-lakhmani/share-image"
---

# Tanya Lakhmani on Tal

## Headline

Digital Marketing \| Growth & Performance Marketing \| Influencer & Brand Partnerships \| Paid Media & Ads \| Social Media Strategy \| Content & Engagement Growth

## About

Growth\-focused marketer driving revenue, scale, and brand growth through influencer marketing, content, and performance strategies\. At MPOWER Financing, I lead influencer\-led growth by building global creator partnerships and executing high\-impact campaigns that contributed to ≈70% of revenue for key products, while driving cost\-efficient customer acquisition and scalable growth\. Previously at Vedantu, I worked on YouTube growth and SEO \- scaling a channel from 600K to 2\.9M\+ subscribers and driving consistent organic reach through data\-backed content optimisation\. I also founded a D2C brand \(Glitters & Glows\), gaining hands\-on experience in performance marketing, customer acquisition, and retention, building it to ₹2L\+ revenue with a 30% repeat rate\. My work sits at the intersection of creativity and analytics \- from negotiating and managing influencers to optimising campaigns for performance and scale\. I’ve also represented brands at large\-scale events and collaborated with global teams and agencies\. I’m particularly interested in driving end\-to\-end marketing growth, with a focus on building scalable, creator\-led growth engines for modern brands\. 📩 tanyalakhmani8@gmail\.com

## Location

Bengaluru

## AI stack

claude code

notion

Suno

Veo

Wispr Flow

Zapier

## Work experience

Growth and Influencer Partnership Specialist at ScopeX, Jun 2026 \- Present · 3 mos, Remote

Growth and Influencer Marketing at MPOWER Financing, Sep 2024 \- Apr 2026 · 1 yr 8 mos, Bengaluru, Karnataka, India, \- Scaled a global network of 35\+ influencers driving $136M in loan eligibility and contributing to $95M\+ app submissions, driving 70% Q4 revenue \(ReFi\) \- Owned end\-to\-end campaign execution \- outreach, negotiation, content direction, and performance optimisation \- Led content & copy across global/regional platforms, ensuring brand consistency and reviewing agency deliverables \- Designed high\-impact seasonal campaigns \(e\.g\., “1 Tap to Fly”\) \- Collaborated with international agencies and led large\-scale influencer events \(2000\+ attendees\), representing the brand through public speaking

Marketing Associate and Channel Manager at Vedantu, Aug 2023 \- Aug 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, \- Scaled primary YouTube channel from 600K → 2\.9M\+ subscribers and secondary channel from 200K → 600K \(3x growth\) \- Drove organic growth through SEO\-led content strategy, optimising keywords, titles, and metadata \- Improved engagement via live content formats and retention\-focused execution

Academic Researcher and Application Coordinator at Prima Education, Jun 2023 \- Aug 2023 · 3 mos, Delhi, India

Founder at Glitters and Glows, Jan 2022 \- Jun 2023 · 1 yr 6 mos, Remote, \- Launched a D2C jewellery brand from scratch, generating 2L\+ in revenue through Instagram\-led marketing and creator\-focused content\. \- Managed end\-to\-end operations from ad creative to logistics, achieving a 30% repeat customer rate through community engagement\.

## Education

Bachelor of Business Administration \- BBA, Guru Gobind Singh Indraprastha University \(GGSIPU\), Delhi

High School Diploma, commerce, Delhi Public School, Varanasi

[View the original profile](https://tal.club/meet/tanya-lakhmani)

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