Headline

Digital Marketing | Growth & Performance Marketing | Influencer & Brand Partnerships | Paid Media & Ads | Social Media Strategy | Content & Engagement Growth

About

Growth-focused marketer driving revenue, scale, and brand growth through influencer marketing, content, and performance strategies. At MPOWER Financing, I lead influencer-led growth by building global creator partnerships and executing high-impact campaigns that contributed to ≈70% of revenue for key products, while driving cost-efficient customer acquisition and scalable growth. Previously at Vedantu, I worked on YouTube growth and SEO - scaling a channel from 600K to 2.9M+ subscribers and driving consistent organic reach through data-backed content optimisation. I also founded a D2C brand (Glitters & Glows), gaining hands-on experience in performance marketing, customer acquisition, and retention, building it to ₹2L+ revenue with a 30% repeat rate. My work sits at the intersection of creativity and analytics - from negotiating and managing influencers to optimising campaigns for performance and scale. I’ve also represented brands at large-scale events and collaborated with global teams and agencies. I’m particularly interested in driving end-to-end marketing growth, with a focus on building scalable, creator-led growth engines for modern brands. 📩 tanyalakhmani8@gmail.com

Location

Bengaluru

AI stack

claude code

notion

Suno

Veo

Wispr Flow

Zapier

Work experience

Growth and Influencer Partnership Specialist at ScopeX, Jun 2026 - Present · 3 mos, Remote

Growth and Influencer Marketing at MPOWER Financing, Sep 2024 - Apr 2026 · 1 yr 8 mos, Bengaluru, Karnataka, India, - Scaled a global network of 35+ influencers driving $136M in loan eligibility and contributing to $95M+ app submissions, driving 70% Q4 revenue (ReFi) - Owned end-to-end campaign execution - outreach, negotiation, content direction, and performance optimisation - Led content & copy across global/regional platforms, ensuring brand consistency and reviewing agency deliverables - Designed high-impact seasonal campaigns (e.g., “1 Tap to Fly”) - Collaborated with international agencies and led large-scale influencer events (2000+ attendees), representing the brand through public speaking

Marketing Associate and Channel Manager at Vedantu, Aug 2023 - Aug 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Scaled primary YouTube channel from 600K → 2.9M+ subscribers and secondary channel from 200K → 600K (3x growth) - Drove organic growth through SEO-led content strategy, optimising keywords, titles, and metadata - Improved engagement via live content formats and retention-focused execution

Academic Researcher and Application Coordinator at Prima Education, Jun 2023 - Aug 2023 · 3 mos, Delhi, India

Founder at Glitters and Glows, Jan 2022 - Jun 2023 · 1 yr 6 mos, Remote, - Launched a D2C jewellery brand from scratch, generating 2L+ in revenue through Instagram-led marketing and creator-focused content. - Managed end-to-end operations from ad creative to logistics, achieving a 30% repeat customer rate through community engagement.

Education

Bachelor of Business Administration - BBA, Guru Gobind Singh Indraprastha University (GGSIPU), Delhi

High School Diploma, commerce, Delhi Public School, Varanasi