Headline

Growth @Blinkit | Ex- HP, Dentsu

About

I'm a creative and curious individual with a passion for marketing and communications. My career journey has allowed me to explore diverse domains, and I've found my niche in creating innovative strategy and leading teams. I carry over two years experience across various domains like Growth Strategy, Stakeholder Management, Category Management, Merchandising, Brand Marketing, Brand Management, Client Servicing, Account Management, Digital Marketing, Community Management, Research, Social Media Marketing, Copy writing, Media Planning, Business Strategy and Human Resources. I thrive on brainstorming and out-of-the-box thinking, and I firmly believe in the power of collaboration and motivation. My optimism, extroversion, and dedication make me a natural people's person, and my perfectionist nature drives me to balance efficiency and effectiveness in every task. I bring a unique blend of skills and experiences to any role. I'm excited to connect with professionals who share my enthusiasm for creative problem-solving and building business growth strategies.

Location

India

AI stack

claude

gemini

Canva Magic Studio

ChatGPT Images

Figma Make

Microsoft Copilot

Work experience

Growth Manager at Blinkit, Jul 2024 - Present · 2 yrs 5 mos, 1. Growth Strategy: Developing and implementing plans for expanding into new markets and optimizing existing ones. 2. Assortment Planning: Ensuring the right product mix for each city based on local needs. 3. Market Research: Staying updated on industry trends and competitor activities to refine growth strategies. 4. Marketing Execution: Leading and managing marketing campaigns, including print media, events, and sponsorships. 5. Brand Awareness: Enhancing our market presence through creative offline initiatives. 6. Budget Management: Allocating and managing marketing budgets to achieve the best ROI. 7. Collaboration: Working with Data, Product, and Creative teams to maintain consistent messaging and branding. 8. Performance Analysis: Evaluating campaign effectiveness and making data-driven adjustments for continuous improvement.

Media and Content Strategy at HP, Jan 2024 - Mar 2024 · 3 mos, 1. Streamlined SEO/SEM with AI tools, ensuring 20% time savings & digital content consistency. 2. Optimized HyperX portfolio’s Amazon PDP, increasing Discoverability & Buyability by 25%.

Summer Intern at HP, Apr 2023 - Jun 2023 · 3 mos, Gurugram, Haryana, India, 1. Successfully oversaw the OMEN x Riot partnership, leading key initiatives such as the Valorant League, NPI Launch, and Back-to-College campaigns, demonstrating exceptional partnership management skills. 2. Managed a complex ecosystem by effectively coordinating four agencies, overseeing marketing strategies, social content analysis, budgets, and meticulous media calendars. 3. Impressed by achieving substantial growth, expanding the online community by over 15,000 followers, showcasing my ability to foster and engage a thriving digital audience. 4. Seamlessly bridged online and offline marketing by driving more than 500 product demos, translating digital efforts into tangible results. 5. Demonstrated prowess in data-driven decision-making by analyzing social content and audience engagement, providing valuable insights to fine-tune strategies. 6. Achieved and maintained a robust online presence through consistently engaging and relevant social media content. 7. Effectively managed budgets, ensuring financial responsibility and delivering strong ROI for marketing campaigns. 8. Leveraged my marketing acumen to execute successful campaigns that enhanced brand recognition and drove sales growth.

Account Management and Client Servicing Intern at Dentsu Creative, Jan 2023 - Apr 2023 · 4 mos, 1. Achieved an outstanding milestone by securing a Guinness World Record for the most pledges in 24 hours, leading a successful campaign for SBI Life. 2. Generated remarkable visibility with over 1 million impressions for contests while managing RummyCircle's social media accounts, showcasing strong social media management skills. 3. Demonstrated data-driven decision-making by analyzing digital impact and providing strategic advice for growth through cross-platform data reports. 4. Spearheaded and managed high-impact campaigns, resulting in increased brand recognition and user engagement. 5. Leveraged innovative strategies and tactics to drive successful contests, fostering interaction and brand loyalty. 6. Proven ability to handle complex data analysis and translate insights into actionable growth strategies. 7. Continuously contributed to the success and growth of digital initiatives through dynamic and results-oriented approaches.

Human Resources Coordinator at Ditto Insurance, May 2022 - Jul 2022 · 3 mos, 1. Instrumental in enabling over 200 interviews for critical roles in Growth, Partnerships, and Influencer Marketing, showcasing strong talent acquisition and recruitment skills. 2. Played a key role in the onboarding process for more than 10 new hires, streamlining their integration into the team and enhancing overall efficiency. 3. Achieved a notable 25% increase in job applications through strategic initiatives, such as job posting optimization and employer branding enhancements. 4. Actively contributed to content production, further supporting the organization's marketing and communication efforts.

Education

Master of Business Administration - MBA, Marketing and International Business, Institute of Management, Nirma University

Bachelor of Business Administration - BBA, Business Administration and Management, General, Nirma University