---
title: "Tanya Arora - Digital Marketing Manager in Greater Delhi Area | Tal"
description: "Meet Tanya Arora, Digital Marketing Manager @ Foyr | Social Media Growth, Content Strategy & Influencer Marketing | Scaled Instagram 20K→240K+ based in Greater Delhi Area. AI stack includes cursor and claudecode."
image: "https://tal.club/meet/tanya-arora/share-image"
---

# Tanya Arora on Tal

## Headline

Digital Marketing Manager @ Foyr \| Social Media Growth, Content Strategy & Influencer Marketing \| Scaled Instagram 20K→240K\+

## About

Marketing, to me, has always been about one thing, making someone stop and think, “this was made for me\.” Hi, I’m a Digital Marketing Manager with 3\+ years of experience driving growth across social media, performance marketing, creator programs, email, CRO, and SEO for SaaS brands\. I’ve scaled brand communities from 20K to 300K\+, managed 60\+ influencer and UGC partnerships across 5 countries, and launched an affiliate program from scratch onboarding 36\+ affiliates in its first quarter\. On the performance side, I’ve led paid creative strategy across Google and Meta, contributed to campaigns delivering up to 252% ROI, reduced CPL consistently across 14\+ seasonal campaigns, and improved website conversion rates through UX\-led landing page optimisation across 25\+ pages\. I lead creative direction for video campaigns and UGC concepts, build social SEO frameworks, and experiment with AI\-driven workflows to scale content and stay ahead of emerging discovery channels\. I’m most driven by turning insights into high\-impact campaigns that deliver measurable growth\.

## Location

Greater Delhi Area

## AI stack

cursor

claudecode

## Work experience

Digital Marketing Manager at Foyr, Jun 2025 \- Present · 1 yr 3 mos, •Led social growth, paid creative strategy, creator partnerships, and affiliate marketing for Foyr across global markets\. •Scaled social communities from 20K to 300K\+ across Instagram, YouTube, Pinterest, and LinkedIn through creator\-led campaigns and audience\-focused content\. •Contributed to 30M\+ annual YouTube views and 10M\+ monthly Pinterest views through platform\-native content strategies\. •Managed campaign execution and campaign landing page optimisation focused on messaging, UX, and conversion improvement across Meta and Google campaigns\.

Digital Marketing Analyst at Foyr, Feb 2023 \- Jun 2025 · 2 yrs 5 mos, •Drove consistent organic growth across Instagram, YouTube, and Pinterest through content execution and platform\-focused strategies •Supported and helped scale influencer and creator programs across 5 countries, actively contributing to campaign planning and execution •Proactively contributed to blog content, email campaigns, and content ideation to strengthen multi\-channel marketing efforts •Assisted with performance tracking, campaign reporting, and content optimisation initiatives

Digital Marketing Intern at Foyr, Aug 2022 \- Jan 2023 · 6 mos, Remote, Supported social media operations, including content scheduling and community management, while contributing to early\-stage organic growth\. Consistently introduced fresh creative ideas and stayed ahead of platform trends to strengthen overall content strategy\.

## Education

POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION \(PGDBA\), Marketing, Symbiosis Institute of Business Management, Pune

Bachelor of Business Administration, Finance, IMS Unison University

[View the original profile](https://tal.club/meet/tanya-arora)

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