Headline

Digital Marketing Manager @ Foyr | Social Media Growth, Content Strategy & Influencer Marketing | Scaled Instagram 20K→240K+

About

Marketing, to me, has always been about one thing, making someone stop and think, “this was made for me.” Hi, I’m a Digital Marketing Manager with 3+ years of experience driving growth across social media, performance marketing, creator programs, email, CRO, and SEO for SaaS brands. I’ve scaled brand communities from 20K to 300K+, managed 60+ influencer and UGC partnerships across 5 countries, and launched an affiliate program from scratch onboarding 36+ affiliates in its first quarter. On the performance side, I’ve led paid creative strategy across Google and Meta, contributed to campaigns delivering up to 252% ROI, reduced CPL consistently across 14+ seasonal campaigns, and improved website conversion rates through UX-led landing page optimisation across 25+ pages. I lead creative direction for video campaigns and UGC concepts, build social SEO frameworks, and experiment with AI-driven workflows to scale content and stay ahead of emerging discovery channels. I’m most driven by turning insights into high-impact campaigns that deliver measurable growth.

Location

Greater Delhi Area

AI stack

cursor

claudecode

Work experience

Digital Marketing Manager at Foyr, Jun 2025 - Present · 1 yr 3 mos, •Led social growth, paid creative strategy, creator partnerships, and affiliate marketing for Foyr across global markets. •Scaled social communities from 20K to 300K+ across Instagram, YouTube, Pinterest, and LinkedIn through creator-led campaigns and audience-focused content. •Contributed to 30M+ annual YouTube views and 10M+ monthly Pinterest views through platform-native content strategies. •Managed campaign execution and campaign landing page optimisation focused on messaging, UX, and conversion improvement across Meta and Google campaigns.

Digital Marketing Analyst at Foyr, Feb 2023 - Jun 2025 · 2 yrs 5 mos, •Drove consistent organic growth across Instagram, YouTube, and Pinterest through content execution and platform-focused strategies •Supported and helped scale influencer and creator programs across 5 countries, actively contributing to campaign planning and execution •Proactively contributed to blog content, email campaigns, and content ideation to strengthen multi-channel marketing efforts •Assisted with performance tracking, campaign reporting, and content optimisation initiatives

Digital Marketing Intern at Foyr, Aug 2022 - Jan 2023 · 6 mos, Remote, Supported social media operations, including content scheduling and community management, while contributing to early-stage organic growth. Consistently introduced fresh creative ideas and stayed ahead of platform trends to strengthen overall content strategy.

Education

POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION (PGDBA), Marketing, Symbiosis Institute of Business Management, Pune

Bachelor of Business Administration, Finance, IMS Unison University