Tanya Adlakha profile photo 3 on Tal
Tanya Adlakha profile photo 1 on Tal
Tanya Adlakha profile photo 2 on Tal
Tanya Adlakha profile photo 3 on Tal
Tanya Adlakha profile photo 1 on Tal

Tanya Adlakha

Account Manager at Raptor || Ex-Ogilvy & Dentsu | Co-Founder, Tanme | Driving Growth through Strategic Storytelling, AI Integration & Digital Innovation

Bengaluru

7+ years of work experience

Raptor
Jul 20262 mosPresent

Ogilvy
Aug 20249 mosApr 2025

Bengaluru

- Spearhead brand communication and content initiatives for Peter England across digital channels, resulting in a 16.31% increase in brand engagement on instagram. -Managed end-to-end content governance for American Eagle, Amazon Global Selling, Van Heusen Innerwear & Peter England ensuring 100% adherence to brand guidelines across all marketing materials, including website assets and campaign collateral. - Collaborated with cross-functional teams to execute high-impact product launches, coordinating with creative, sales, and external partners to meet tight deadlines. - Integrated AI-powered competitive intelligence workflows to automate social media research, reducing data synthesis time by 50% and enabling the strategy team to execute faster, data-backed content pivots. - Transformed digital community engagement for Peter England by implementing an active, real-time query resolution framework, contributing to a 2.8x improvement in positive user sentiment over a 6-month period. - Strategized the digital content rhythm for Amazon Global Selling campaign - 'Export Connect 2025' summit, driving high-intent participation by aligning multi-channel social communication with real-time event milestones
Dentsu Creative
Sep 202311 mosJul 2024

Bengaluru

- Orchestrated Amdocs’ ‘Live Amazing, Do Amazing’ integrated employer branding campaign, driving 84.5M views, 2.9M career page visits, and 5.2k+ talent sign-ups, while securing a 2025 Kyoorius Baby Blue Elephant award for influencer marketing. - Managed the end-to-end production of a flagship Google India coffee table book, translating complex product narratives into a premium brand artifact for high-level Key Opinion Formers (KOFs). - Optimized the social media ecosystem for IRTH by House of Titan and streamlined Online Reputation Management (ORM) workflows, resulting in faster community response times and improved brand sentiment across all collection launches. - Spearheaded the development of 3–4 high-stakes new business pitches simultaneously, while concurrently managing existing brand accounts and executing multi-channel campaign deliverables.
Dentsu Creative
Oct 20211 yr 11 mosAug 2023

Bengaluru

- Led creative operations and end-to-end campaign execution for YouTube India’s ‘Yeh Hai India Ka YouTube’ initiative, managing stakeholder relationships, cross-agency coordination, and brand governance across 100+ influencer and publication assets. - Drove a 78% increase in organic social media growth for Cricuru, by developing a data-backed content strategy and aligning creative assets with high-intent search marketing - Scale-led the end-to-end influencer marketing program for simsim (formerly acquired by YouTube). From onboarding to content quality assurance managing a localized creator network across Tier 2 and Tier 3 cities to drive authentic user engagement.
Dentsu Creative
Jul 20214 mosOct 2021

Gurugram, Haryana, India

Tanme
Apr 20206 yrs 4 mosJul 2026

Remote

- Independently engineered the brand’s digital storefront via Smartbizz, leveraging AI-prompt engineering to develop high-fidelity visual assets and managing the end-to-end web ecosystem to enhance online discoverability. - Orchestrated a hyper-targeted festive Google Ads campaign focused on driving physical store footfall, achieving a 25x revenue spike within a 41-day window through localized search intent optimization - Led the end-to-end creative direction for both digital and offline touchpoints including visual merchandising, store experience design, and promotional collateral (banners, standees) to ensure a cohesive brand narrative across all platforms. - Scaled the brand’s reach by initiating strategic cross-promotions with local beauty salons and MUAs; pioneered a personalized "bridal styling" service model that successfully converted one-time shoppers into long-term brand advocates. - Managed the entire SKU lifecycle from product curation and pricing strategy to inventory management and exhibition coordination while consistently applying consumer insight to refine the product selection.
Times Internet
Jul 20197 mosJan 2020

Noida Area, India

•Working with the on-site social media manager to create and implement campaigns. • Writing content for paid and national marketing campaigns. • Writing social media post copies, SMS, push notifications and Emailers, blogs • Ideation for creatives, for social and digital platforms. • Social and digital media planning for clients. • Making marketing reports for the clients.

Tanya’s AI Stack

codex
codex
gemini
gemini
notebooklm
notebooklm
openai
openai
perplexity
perplexity
Canva Magic Studio
Canva Magic Studio

Education

Indian Institute of Mass Communication, Delhi

PG Diploma, Advertising & PR

Indian Institute of Mass Communication, Delhi

20201 yr2021
Pearl Academy

BA hons in Fashion Styling and Image Design, Fashion styling

Pearl Academy

20154 yrs2019

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Headline

Account Manager at Raptor || Ex-Ogilvy & Dentsu | Co-Founder, Tanme | Driving Growth through Strategic Storytelling, AI Integration & Digital Innovation

About

Award-winning Brand Strategist (Ex-Ogilvy/Dentsu) & Co-Founder. I fuse big-agency rigor with entrepreneurial agility to drive measurable growth. I’ve helped global giants win—and built my own brand from 0. I thrive at the intersection of creative storytelling and data-backed performance. I bridge the gap between high-level brand strategy and the fast-paced reality of entrepreneurship. What I bring to the table: The Agency Pedigree: I’ve managed the complexity of global giants - Google, American Eagle, Titan, and Peter England. I know how to navigate large-scale stakeholder environments, lead cross-functional teams, and ensure 100% brand consistency across diverse channels. The Founder’s Mindset: Managing Tanme taught me the "all-in" reality of business. I’ve handled everything from SKU lifecycles and hyper-targeted Google Ads to e-commerce operations. I understand that a strategy is only as good as its ROI. The AI Advantage: I’ve moved beyond manual workflows. I use Gemini AI, Claude, and Napkin AI to automate data synthesis, scale creative production, and pivot campaigns in real-time. I don't just use AI; I use it to find the gaps competitors are missing. My expertise spans Brand Strategy & Governance to build lasting brand equity, Performance Marketing for data-backed ROI, and E-commerce Management for end-to-end storefront optimization. I integrate AI-Led Marketing(Gemini, Claude) to accelerate creative production, and leverage Stakeholder Management to orchestrate cross-functional teams in delivering high-stakes campaigns at scale.

Location

Bengaluru

AI stack

codex

gemini

notebooklm

openai

perplexity

Canva Magic Studio

Work experience

Account Manager at Raptor, Jul 2026 - Present · 2 mos

Senior Account Executive at Ogilvy, Aug 2024 - Apr 2025 · 9 mos, Bengaluru, - Spearhead brand communication and content initiatives for Peter England across digital channels, resulting in a 16.31% increase in brand engagement on instagram. -Managed end-to-end content governance for American Eagle, Amazon Global Selling, Van Heusen Innerwear & Peter England ensuring 100% adherence to brand guidelines across all marketing materials, including website assets and campaign collateral. - Collaborated with cross-functional teams to execute high-impact product launches, coordinating with creative, sales, and external partners to meet tight deadlines. - Integrated AI-powered competitive intelligence workflows to automate social media research, reducing data synthesis time by 50% and enabling the strategy team to execute faster, data-backed content pivots. - Transformed digital community engagement for Peter England by implementing an active, real-time query resolution framework, contributing to a 2.8x improvement in positive user sentiment over a 6-month period. - Strategized the digital content rhythm for Amazon Global Selling campaign - 'Export Connect 2025' summit, driving high-intent participation by aligning multi-channel social communication with real-time event milestones

Associate Account Manager at Dentsu Creative, Sep 2023 - Jul 2024 · 11 mos, Bengaluru, - Orchestrated Amdocs’ ‘Live Amazing, Do Amazing’ integrated employer branding campaign, driving 84.5M views, 2.9M career page visits, and 5.2k+ talent sign-ups, while securing a 2025 Kyoorius Baby Blue Elephant award for influencer marketing. - Managed the end-to-end production of a flagship Google India coffee table book, translating complex product narratives into a premium brand artifact for high-level Key Opinion Formers (KOFs). - Optimized the social media ecosystem for IRTH by House of Titan and streamlined Online Reputation Management (ORM) workflows, resulting in faster community response times and improved brand sentiment across all collection launches. - Spearheaded the development of 3–4 high-stakes new business pitches simultaneously, while concurrently managing existing brand accounts and executing multi-channel campaign deliverables.

Account Executive at Dentsu Creative, Oct 2021 - Aug 2023 · 1 yr 11 mos, Bengaluru, - Led creative operations and end-to-end campaign execution for YouTube India’s ‘Yeh Hai India Ka YouTube’ initiative, managing stakeholder relationships, cross-agency coordination, and brand governance across 100+ influencer and publication assets. - Drove a 78% increase in organic social media growth for Cricuru, by developing a data-backed content strategy and aligning creative assets with high-intent search marketing - Scale-led the end-to-end influencer marketing program for simsim (formerly acquired by YouTube). From onboarding to content quality assurance managing a localized creator network across Tier 2 and Tier 3 cities to drive authentic user engagement.

Account Management Intern at Dentsu Creative, Jul 2021 - Oct 2021 · 4 mos, Gurugram, Haryana, India

Co-Founder & Growth Strategist at Tanme, Apr 2020 - Jul 2026 · 6 yrs 4 mos, Remote, - Independently engineered the brand’s digital storefront via Smartbizz, leveraging AI-prompt engineering to develop high-fidelity visual assets and managing the end-to-end web ecosystem to enhance online discoverability. - Orchestrated a hyper-targeted festive Google Ads campaign focused on driving physical store footfall, achieving a 25x revenue spike within a 41-day window through localized search intent optimization - Led the end-to-end creative direction for both digital and offline touchpoints including visual merchandising, store experience design, and promotional collateral (banners, standees) to ensure a cohesive brand narrative across all platforms. - Scaled the brand’s reach by initiating strategic cross-promotions with local beauty salons and MUAs; pioneered a personalized "bridal styling" service model that successfully converted one-time shoppers into long-term brand advocates. - Managed the entire SKU lifecycle from product curation and pricing strategy to inventory management and exhibition coordination while consistently applying consumer insight to refine the product selection.

Marketing Intern at Times Internet, Jul 2019 - Jan 2020 · 7 mos, Noida Area, India, •Working with the on-site social media manager to create and implement campaigns. • Writing content for paid and national marketing campaigns. • Writing social media post copies, SMS, push notifications and Emailers, blogs • Ideation for creatives, for social and digital platforms. • Social and digital media planning for clients. • Making marketing reports for the clients.

Education

PG Diploma, Advertising & PR, Indian Institute of Mass Communication, Delhi

BA hons in Fashion Styling and Image Design, Fashion styling, Pearl Academy

Public links

canva.link: https://canva.link/y46ik1865yglt5f